Evans claims victory in breakfast war

Virgin Radio was claiming victory in the breakfast show ratings war yesterday after official listening figures showed Chris Evans had added double the number of new listeners to his show as Zoe Ball has added to Radio 1.

Evans, who bought Virgin Radio from Richard Branson in November for pounds 84m, boosted his audience by 660,000 to 2.2m. Meanwhile, Radio 1 was able to claim that it remains the number one breakfast show, with an extra 280,000 listeners, taking Zoe Ball and partner Kevin Greening to an average audience of just under six million listeners.

However the news is not as good as it seems for the BBC. The two stations started their shows on the same day three months ago and at first the Ball-Greening pairing made the most impact. According to leaked unofficial figures, Radio 1 outstripped Evans with an extra 750,000 listeners in October. Either that was a statistical blip or the listeners didn't like what they heard because the unofficial figures show a half-million audience drop in November.

On the other hand, Evans's show has picked up listeners every month and over the quarter, it represents a startling 41 per cent increase. Evans's audience jump is so big it has enabled the whole of Virgin Radio to increase its audience by 23 per cent.

John Pearson, Virgin Radio's chief executive said yesterday that the result was "tremendous" and hinted that the station would be campaigning to transfer its frequency from AM to FM nationwide.

Radio 1 was emphasising that it had increased the number of young listeners tuning in and said Zoe Ball had reversed its decline.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Start a Career as a Financial Markets Trader

£40000 - £100000 per annum: Recruitment Genius: Become a professional Trader a...

Recruitment Genius: Software Implementation Consultant

£45000 - £50000 per annum: Recruitment Genius: This software company specialis...

Recruitment Genius: Service Desk Co-ordinator / Client Services Administrator

£22000 - £23000 per annum: Recruitment Genius: The successful applicant will s...

Recruitment Genius: Sales & Warehouse Assistant

£14807 - £15470 per annum: Recruitment Genius: This manufacturer and supplier ...

Day In a Page

Giants Club: After wholesale butchery of Idi Amin's regime, Uganda’s giants flourish once again

Uganda's giants are flourishing once again

After the wholesale butchery of Idi Amin's regime, elephant populations are finally recovering
The London: After 350 years, the riddle of Britain's exploding fleet is finally solved

After 350 years, the riddle of Britain's exploding fleet is finally solved

Archaeologists will recover a crucial item from the wreck of the London which could help shed more light on what happened in the vessel's final seconds
Airbus has patented a jet that could fly from London to New York in one hour

Airbus has patented a jet that could fly from London to New York in one hour

The invention involves turbojets and ramjets - a type of jet engine - and a rocket motor
10 best sun creams for kids

10 best sun creams for kids

Protect delicate and sensitive skin with products specially formulated for little ones
Tate Sensorium: New exhibition at Tate Britain invites art lovers to taste, smell and hear art

Tate Sensorium

New exhibition at Tate Britain invites art lovers to taste, smell and hear art
Ashes 2015: Nice guy Steven Finn is making up for lost time – and quickly

Nice guy Finn is making up for lost time – and quickly

He was man-of-the-match in the third Test following his recall to the England side
Ashes 2015: Remember Ashton Agar? The No 11 that nearly toppled England

Remember Ashton Agar?

The No 11 that nearly toppled England
Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

US betrayal of old ally brings limited reward

Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
VIPs gather for opening of second Suez Canal - but doubts linger over security

'A gift from Egypt to the rest of the world'

VIPs gather for opening of second Suez Canal - but is it really needed?
Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
The male menopause and intimations of mortality

Aches, pains and an inkling of mortality

So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
Man Booker Prize 2015: Anna Smaill - How can I possibly be on the list with these writers I have idolised?

'How can I possibly be on the list with these writers I have idolised?'

Man Booker Prize nominee Anna Smaill on the rise of Kiwi lit
Bettany Hughes interview: The historian on how Socrates would have solved Greece's problems

Bettany Hughes interview

The historian on how Socrates would have solved Greece's problems
Art of the state: Pyongyang propaganda posters to be exhibited in China

Art of the state

Pyongyang propaganda posters to be exhibited in China
Mildreds and Vanilla Black have given vegetarian food a makeover in new cookbooks

Vegetarian food gets a makeover

Long-time vegetarian Holly Williams tries to recreate some of the inventive recipes in Mildreds and Vanilla Black's new cookbooks