Harry Potter casts his spell
Bloomsbury Publishing said that from 3.45pm until close of business on Thursday, Harry Potter and Prisoner of Azkaban, sold 16,853 copies - overtaking in less than three hours the entire first-day sales of its nearest rival, Hannibal, by Thomas Harris, which sold 12,380.
Prisoner of Azkaban is the third Harry Potter novel by J K Rowling, and the publishers collected extra publicity for it by placing it on sale only after school had closed - reportedly to deter prospective purchasers from playing truant.
"These are just magical books," said a spokeswoman. "Children read them five or six times each and adults laugh out loud when they read them."
The publishers are also celebrating the one millionth sale from the Harry Potter trilogy. The milestone was reached yesterday when an eighth reprint of the latest novel went out, bringing the current run to about 300,000 hardback copies.
- 1 Home Office says Nigerian asylum-seeker can’t be a lesbian as she’s got children
- 2 What happens to your body when you give up sugar?
- 3 Drugs Live cannabis trial: Hash is less harmful than any other drug, expert claims
- 4 Turkish Airlines flight TK 726 crash-lands on Nepal runway amid dense fog
- 5 Apple and Google users being spied on for a decade because of 'Freak' security flaw
Durham Free School: 'Creationism taught at' free school facing closure
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
Ukip would cut billions from Scottish budget to fund English tax cuts
End of the licence fee: BBC to back radical overhaul of how it is funded
Ukraine crisis: Top Chinese diplomat backs Putin and says West should 'abandon zero-sum mentality'
Boris Nemtsov shot dead: Outspoken Putin critic who had expressed fears for his life is killed near the Kremlin
£25000 - £35000 per annum: Recruitment Genius: This firm are focussed on assis...
£7 per hour: Recruitment Genius: A vacancy has arisen for a General Processor ...
£18000 - £22000 per annum: Recruitment Genius: A great opportunity has arisen ...
£14000 - £16000 per annum: Recruitment Genius: Full time and Part time positio...