Hirst to sue BA over adverts

CONTROVERSIAL ARTIST Damien Hirst is threatening to sue British Airways over an advertisement which he claims is a copy of one of his spot paintings.

Hirst plans to sue the airline's "no frills" arm, Go, over the advertisement which features a number of coloured spots next to a caption saying "Go, the new low-cost airline from British Airways". He said it bears a striking resemblance to his own work.

Ever since Bridget Riley sued a clothes company for putting her black and white designs on to flared trousers in the 1970s, artists have fought hard to protect their ideas from being exploited. Last year the Turner Prize-winning artist Gillian Wearing launched a legal action against Volkswagen, and an art director lost a case against Guinness, which he claimed had copied his film.

Unfortunately for the artists, there is no copyright on ideas.

British Airways said yesterday that Go operated independently. "We have written to his solicitor telling him it is not BA but Go that he needs to deal with," said a spokeswoman.

Go said it had yet to hear from Hirst but added that the advertisement was not inspired by him. "The fact is that Go's logo is a circle, and the advert is just an extension of that.

"Circles have been used for transport for years - wheels are round - and the inspiration for the Go logo came from that and not from Damien Hirst."

Four years ago, BA asked Hirst to produce a design for the tailfins of its planes. The airline did not accept Hirst's quote for the work and the idea came to nothing. But other artists' work did appeared on the tailfins, to wide condemnation. The designs are being partly withdrawn.

Hirst was yesterday at Glastonbury and unavailable for comment, but his spokesman said that he had discussed spots with BA before the deal fell through and then spots had formed part of the Go adverts.

VIDEO
Have you tried new the Independent Digital Edition iPad app?
News
Strange 'quack' noises could be undersea chatter of Minke whales
science
Voices
voices Furore is yet another example of shameful Westminster evasion, says Nigel Farage
News
weird news... and film it, obviously
News
peopleThis time as he’s awarded the Freedom of Stirling and handed an honorary degree
Arts & Entertainment
tv
Sport
sport
News
Matthew Mcnulty and Jessica Brown Findlay in 'Jamaica Inn'
mediaHundreds complain over dialogue levels in period drama
Voices
voicesMoyes' tragedy is one the Deputy PM understands all too well, says Matthew Norman
News
peopleJay Z and Beyoncé to buy £5.5m London townhouse
Voices
voicesMoyes' tragedy is one the Deputy PM understands all too well, says Matthew Norman
Arts & Entertainment
Rocker of ages: Chuck Berry
musicWhy do musicians play into old age?
News
Jilly's jewels: gardener Alan Titchmarsh
peopleCountry Life magazine's list of 'gallant' public figures throws light on what it means to be a gentleman in the modern world
Sport
John Terry goes down injured in the 70th minute
sportAtletico Madrid 0 Chelsea 0: Blues can finish the job at Stamford Bridge, but injuries to Terry and Cech are a concern for Mourinho
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition iPad app?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Cover Supervisor Needed Nottingham/Derbyshire

£3360 - £16800 per annum: Randstad Education Nottingham: Cover Supervisor requ...

English Teacher

£6720 - £33600 per annum: Randstad Education Nottingham: Urgently Required. En...

Supply teachers needed in Cambridgeshire

£21000 - £35000 per annum: Randstad Education Cambridge: Randstad are looking ...

Geography Teacher

£6720 - £33600 per annum: Randstad Education Nottingham: We are currently recr...

Day In a Page

Brits who migrate to Costa del Sol more unhappy than those who stay at home

It's not always fun in the sun: Moving abroad does not guarantee happiness

Brits who migrate to Costa del Sol more unhappy than those who stay at home
Migrants in Britain a decade on: They came, they worked, they stayed in Lincolnshire

Migrants in Britain a decade on

They came, they worked, they stayed in Lincolnshire
Chris Addison on swapping politics for pillow talk

Chris Addison on swapping politics for pillow talk

The 'Thick of It' favourite thinks the romcom is an 'awful genre'. So why is he happy with a starring role in Sky Living's new Lake District-set series 'Trying Again'?
Why musicians play into their old age

Why musicians play into their old age

Nick Hasted looks at how they are driven by a burning desire to keep on entertaining fans despite risking ridicule
How can you tell a gentleman?

How can you tell a gentleman?

A list of public figures with gallant attributes by Country Life magazine throws a fascinating light on what it means to be a gentleman in the modern world
Pet a porter: posh pet pampering

Pet a porter: posh pet pampering

The duo behind Asos and Achica have launched a new venture offering haute couture to help make furry companions fashionable
A History of the First World War in 100 moments: The mutiny that sent a ripple of fear through the Empire

A History of the First World War in 100 moments

The mutiny that sent a ripple of fear through the Empire
Hot stuff: 10 best kettles

Hot stuff: 10 best kettles

Celebrate St George’s Day with a nice cup of tea. Now you just need to get the water boiled
Sam Wallace: Why Giggs is perfect fit as Manchester United boss... in the longer term

Sam Wallace

Why Ryan Giggs is perfect fit as Manchester United boss... in the longer term
Renaud Lavillenie: The sky's the limit for this pole vaulter's ambitions

Renaud Lavillenie: The sky's the limit for this pole vaulter's ambitions

Having smashed Sergei Bubka's 21-year-old record, the French phenomenon tells Simon Turnbull he can go higher
Through the screen: British Pathé opens its archives

Through the screen

British Pathé opens its archives
The man behind the papier mâché mask

Frank Sidebottom

The man behind the papier mâché mask
Chris Marker: Mystic film-maker with a Midas touch

Mystic film-maker with a Midas touch

Chris Marker retrospective is a revelation
Boston runs again: Thousands take to the streets for marathon as city honours dead and injured of last year's bombing

Boston runs again

Thousands of runners take to the streets as city honours dead of last year
40 years of fostering and still holding the babies (and with no plans to retire)

40 years of fostering and holding the babies

In their seventies and still working as specialist foster parents