iOS 7: Jony Ive's new flat design revealed
Monday 10 June 2013
On a night when Apple launched new MacPro, a new AirBook and no end of software bells and whistles, one subject is sure to dominate the post-keynote discussions: the bold and (most say) beautiful 'flat' design of the new iOS 7.
The first iOS to be overseen by the British design chief Jony Ive, it shuns the real-world 'skeumorphic' look that drew heavily on leather textures and stitching motifs.
Presenting the new Game Center app, Apple's senior vice president of software engineering, Craig Federighi was clearly enjoying this unveiling. Bold coloured bubbles take the place of retro chess boards and card tables. "We just completely ran out of green felt and wood," he said. "This has got to be good for the environment."
Billed by CEO Tim Cook as the "biggest change" since the iPhone was launched, it may not please all tastes. The familiar signal bars have been changed to a series of dots; the universal cogs symbol for settings has become a series of grey concentric circles - which will doubtless have many scratching their heads for some time to come.
Alongside the announcement that iOS 7 will work with car displays, and a new iTunes Radio streaming service, the changes represent an effort to reinforce the sales of Apple's cash-cow. More than 37 million iPhones shipped from January to March, according to figures from the market research company IDC. That's not slow. But Apple will be hoping the bold new look confirms its place at the cutting edge, rather than annoying loyal customers.
Newcastle manager taunted again as his side loses to Stoke
- 1 Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
- 2 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
- 3 The Simpsons death: Creator Al Jean would 'kill himself' before a character like Homer or Lisa
- 4 British man raped while urinating in bushes at Oktoberfest beer festival in Germany
- 5 Pope Francis assures atheists: You don’t have to believe in God to go to heaven
Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
Isis an hour away from Baghdad - with no sign of Iraq army being able to make a successful counter-attack
Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
British man raped while urinating in bushes at Oktoberfest beer festival in Germany
George Clooney and Amal Alamuddin wedding: The famous congratulate actor and human rights lawyer after Venice nuptials
Isis, we are told, is a 'clear and dangerous threat to our way of life'. I’m sorry, but I just don’t buy it
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
'Women, walk wherever you want' posters taken down in Stamford Hill following 'unacceptable' signs separating men and women
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so
- < Previous
- Next >
NEGOTIABLE: Austen Lloyd: TRUST ACCOUNTANT - KENTIf you are a Chartered Accou...
£85 - £120 per day: Randstad Education Cheshire: randstad education are curre...
Negotiable: Randstad Education Group: You must:- Speak English as a first lang...
£17000 - £18000 per annum: Randstad Education Group: If you are a committed Te...