Branson's 'anti-ginger' ad is banned by watchdog
Virgin Media has been criticised by the Advertising Standards Authority for suggesting that ginger hair is undesirable.
It is the first time the ASA has upheld a complaint of ill-treatment against Titian-haired individuals in its 47-year history. Three people complained about Virgin Media's newspaper ads for its show Dating in the Dark by suggesting it was important to weigh up the merits of a prospective partner.
The text stated: "How do you spot a ginger in the dark?... Looks or personality, who wins?" Virgin insisted the advert was not offensive. Dating in the Dark, it said, "challenged people's perceptions of attractiveness" and encouraged them to make decisions based on personality as well as looks.
The ASA banned the advert for breaching rules on decency, saying it suggested "that people with ginger hair were unattractive" and was "likely to be seen as prejudicial".
Yesterday Britain's biggest retailer, Tesco, apologised for a Christmas card suggesting Santa Claus loved "even" children with red hair.
The red-haired singer Mick Hucknall has complained in the past that taunting people with red hair is tantamount to racism, a view rejected by the Commission for Racial Equality, which says "gingerism" is "not something for us".
VMAs 2015: Was Nicki Minaj and Miley Cyrus' awkward acceptance put-down real or staged?
Bank Holiday Monday opening times: Are Tesco, Asda and other supermarkets open today?
Rules on 5p plastic bags likely to lead to arguments at the check-out
The nine most warmongering countries in the world revealed
VMAs 2015: Kanye West runs for president, Nicki Minaj calls out Miley Cyrus and the list of winners in full
- 1 VMAs 2015: Was Nicki Minaj and Miley Cyrus' awkward acceptance put-down real or staged?
- 2 If you're not already angry about the migrant crisis, here's a history lesson to remind you why you really should be
- 3 Rules on 5p plastic bags likely to lead to arguments at the check-out
- 4 I like Corbyn, but let's face it: we don't need another white man at the head of a political party
- 5 Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition
COMPETITIVE + Excellent Benefits: Guru Careers: A Lead Systems Developer / Sof...
Negotiable: Recruitment Genius: The world's leading financial services careers...
£28000 - £30000 per annum: Recruitment Genius: The Digital Marketing Executive...
40-45K DOE + Benefits: Guru Careers: An Account Manager / Senior Account Manag...