E-cigarette adverts banned by watchdog
Charlie Cooper is Health Correspondent for The Independent, i, and The Independent on Sunday, writing on the NHS, medical advances, and international health. Since joining the papers as an editorial assistant, he has been nominated for young journalist of the year at both the Press Awards and the British Journalism Awards.
Wednesday 25 September 2013
Three adverts for e-cigarettes have been banned by the Advertising Standards Authority (ASA), in the first such action to be taken against the tobacco alternative products.
A television and a radio advert for E-Lites and a television advert for Sky Cigs were banned. ASA said that the adverts did not make it clear that the products contained nicotine.
The TV advert for E-Lites, one of the UK’s leading brands, showed a family admiring a baby. The father leaves the room, apparently for a cigarette, just before the baby takes his first steps and starts dancing. The man returns and asks: “What have I missed?”
ASA received 65 complaints about the advert and an accompanying campaign, which also included a radio advert and posters on buses. It said that the TV advert could amuse children and breached rules which restrict adverts that might interest children from referring to smoking.
Zandera Ltd, the manufacturer of E-Lites, and Zulu Ventures Ltd, which makes Sky Cigs, were unavailable for comment.
More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
Aylan Kurdi: Canadian immigration minister suspends election campaign to investigate why Syrian family's refugee application was refused
Refugee crisis: Aylan's life was full of fear - in death, he is part of 'humanity washed ashore'
German police forced to ask public to stop bringing donations for refugees arriving by train
- 3 Make your voice heard: Sign The Independent's petition to welcome refugees
- 4 Refugee crisis: Aylan's life was full of fear - in death, he is part of 'humanity washed ashore'
- 5 German police forced to ask public to stop bringing donations for refugees arriving by train
£18 - 20k + Benefits: Guru Careers: An Account Executive / Account Manager is ...
£12000 - £13000 per annum: Recruitment Genius: This social media management pr...
£23000 - £26000 per annum + Benefits: Ashdown Group: Deputy Editor - Wimbledon...
£26000 - £30000 per annum + Benefits: Ashdown Group: Editor (Magazines/Publish...