Ice cream 'seductive' priests ad banned
An ice cream company has been banned from using an ad showing two priests about to kiss just a month after being ordered to pull a campaign featuring a pregnant nun.
The latest Antonio Federici ad, which appeared in Look magazine, showed two priests in full robes eating from a tub of ice cream "in a seductive pose as if they were about to kiss passionately", the Advertising Standards Authority (ASA) said.
Accompanying text read: "We Believe in Salivation".
Defending the ad, the company said it did not mock Catholicism but "reflected the grave troubles they considered affected the Catholic Church".
Antonio Federici was a Catholic company, but would continue to produce advertising that challenged the Catholic Church while it believed it remained troubled, it added.
Upholding six complaints about the ad, the ASA noted the ad used the text "We Believe in Salivation" in reference to the taste of the product and to the image of the priests.
The ASA said: "We considered the portrayal of the two priests in a sexualised manner was likely to be interpreted as mocking the beliefs of Roman Catholics and was therefore likely to cause serious offence to some readers."
It ruled that the ad must not appear again and told Antonio Federici to ensure future ads were not likely to cause serious or widespread offence.
Last month, the ASA banned another of the company's adverts showing a heavily pregnant nun standing in a church holding a tub of ice cream and a spoon, with text stating "Immaculately conceived" and "Ice cream is our religion".
The ASA said the ad, which appeared in The Lady and Grazia magazines, was "making a mockery" of the beliefs of Roman Catholics.
As Voltaire once said, “Ice cream is exquisite. What a pity it isn’t illegal”
'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
West poised to join forces with Assad in face of Islamic State
Pamela Anderson rejects ice bucket challenge because of ALS experiments on animals: 'Mice had holes drilled into their skulls'
James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – as hunt begins for killer
ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
- 1 Mother fed her daughter tapeworms to make her skinny for beauty pageant
- 2 Crystal Palace next manager latest: Palace consider Ally McCoist - EXCLUSIVE
- 4 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
- 5 Tim Sherwood column: 'It started as a three-horse race but turned into the Grand National'
£18000 - £30000 per annum + uncapped: SThree: Do you feel you sales role is li...
£20000 - £45000 per annum + uncapped: SThree: Key featuresA highly motivated ...
£30000 - £35000 Per Annum + 25 days holiday and bonus: Clearwater People Solut...
Highly Competitive Salary + Commission: Austen Lloyd: BRISTOL BASED - DEALING ...