Website's Kate Moss quote slammed

A website which stocked a range of children's shirts emblazoned with a controversial quote from Kate Moss has been censured by the Advertising Standards Authority.









The range of t-shirts labelled "Nothing tastes as good as skinny feels" was available on the UK website Zazzle.co.uk in April.



Zazzle has been ordered to take down the advert, which campaigners feared could encourage teenage girls to develop eating disorders.



Moss, 37, caused outrage when she claimed in 2009 she lived by the slogan.



When asked in an interview with the fashion news website WWD if she had any mottos, she replied: "There are loads of mottos.



"There's 'Nothing tastes as good as skinny feels'. That's one of them."



She added: "You try and remember, but it never works."



Critics condemned the comments by the model, who is admired by many teens.



Former Ultimo model Katie Green, who in 2009 launched the Say No To Size Zero campaign with Lembit Opik, the Liberal Democrat politician, said then: "There are 1.1 million eating disorders in the UK alone. Kate Moss's comments are likely to cause many more.



"If you read any of the pro-anorexia websites they go crazy for quotes like these."



Three people complained about the advert to the ASA.



They said it was irresponsible and could cause harm to children, because it implied being underweight was desirable and therefore could encourage children to develop body image issues and an unhealthy relationship with food.



ASA watchdogs ruled the ad must not appear again in its current form.



A spokesman for the agency, which enforces advertising codes, said: "We told Zazzle to ensure future ads were not irresponsible and, particularly where they were addressed to or depicted children, did not contain anything that was likely to condone or encourage an unsafe practice or to result in their physical, mental or moral harm."



Zazzle said it had restricted the designs so they did not appear on children's clothing.







Model Katie Green welcomed the ban.



She said today: "I'm thrilled to hear the ASA's ruling.



"This T-shirt should have never been manufactured in the first place but I'm glad to see it being banned.



"The company was being completely irresponsible and thoughtless, and didn't seem to think twice about the message the top was sending across to young people.



"There is already enough pressure in magazines and TV shows to be as thin as possible, and I'm glad that clothing isn't the next step."

PA

Start your day with The Independent, sign up for daily news emails
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Recruitment Genius: Media & Advertising Sales Executive

£20000 - £25000 per annum: Recruitment Genius: This national business publishi...

Recruitment Genius: Media Telesales Executive - OTE £25,000

£14500 - £16000 per annum: Recruitment Genius: This is an opportunity to join ...

Guru Careers: Bathroom Showroom Manager / Bathroom Sales Designer

£22 - £25k basic + Commission=OTE £35k + Benefits: Guru Careers: A Bathroom Sh...

Guru Careers: Account Executive / Account Manager

£18 - 20k + Benefits: Guru Careers: An Account Executive / Account Manager is ...

Day In a Page

Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

Cameron lowered the flag for the dead king of Saudi Arabia...

But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Humanity must be at the heart of politics, says Jeremy Corbyn
Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

Joe Biden's 'tease tour'

Could the US Vice-President be testing the water for a presidential run?
Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

Britain's 24-hour culture

With the 'leisured society' a distant dream we're working longer and less regular hours than ever
Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

The addictive nature of Diplomacy

Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

Fashion: Ooh, Lady Chatterley!

Take inspiration from DH Lawrence's racy tome with equally racy underwear
8 best children's clocks

Tick-tock: 8 best children's clocks

Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

Charlie Austin: ‘If the move is not right, I’m not going’

After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

How Isis profits from destruction of antiquities

Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

'If we lose touch we’ll end up with two decades of the Tories'

In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

The Arab Spring reversed

Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

Academic claims King Arthur was real - and reveals where he lived

Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
Who is Oliver Bonas and how has he captured middle-class hearts?

Who is Oliver Bonas?

It's the first high-street store to pay its staff the living wage, and it saw out the recession in style
Earth has 'lost more than half its trees' since humans first started cutting them down

Axe-wielding Man fells half the world’s trees – leaving us just 422 each

However, the number of trees may be eight times higher than previously thought
60 years of Scalextric: Model cars are now stuffed with as much tech as real ones

60 years of Scalextric

Model cars are now stuffed with as much tech as real ones