Martin Daubney: My Life In Media

'I'd probably be in the clink if I didn't do this'

As the editor of Loaded, Martin Daubney has displayed a flair for the controversial. The Vatican tried to sue over a doctored picture of the Pope with a pint of ale, and animal rights activists fumed over a feature about shooting radioactive wolves in Chernobyl. He is also the man who used a remote-controlled helicopter to ferry hamburgers to David Blaine's Perspex cage at Tower Bridge.

What inspired you to embark on a career in the media?

I really got into writing postcards when I went travelling after university. When all you've got to do all day is take drugs, booze and write, it takes on a massive significance. From that day on I vowed to forge a career doing just that. In that respect, I guess you could say things have turned out nice.

When you were 15, which newspaper did your family get and did you read it?

Being a coal miner, my old man was a full-on Daily Mirror bloke. I liked its militant attitude. Like many working-class fellas made good, he later switched to the Mail. I keep trying to talk him out of it, but he's having none of it.

What were your favourite TV and radio programmes?

I was always a Tiswas man. I loved its anarchy and, like most confused kids, fancied Sally James. Hats off to Noel Edmonds for turning his career around now, but back in those days Tiswas beat Swap Shop hands down.

Describe your job

Turn up, shout some, go to pub, come up with ideas, come back, shout some more, go to pub, sleep. Repeat.

What media do you turn to first thing in the morning?

Always Sky News: it's made BBC news redundant. Eamonn Holmes, he just cheers me up no end - he laughs about things like shark attack stories. And if I get tucked into an episode of the Jeremy Kyle Show, I can be an hour late for work. Why Kyle isn't on prime time is beyond me.

Do you consult any media sources during the day?

I'm probably meant to say Economist, Spectator, etc, but the truth is I read all the tabloids, Pick Me Up, Angling Times, MCN and Viz, which still really delivers for me.

What is the best thing about your job?

I get total creative freedom. There's a real satisfaction knowing that my magazine is produced with passion, guts and instinct rather than endless market research. Working with funny people means I miss work when I'm not here. Holidays get in the way.

And the worst?

I'd be a mug and a ponce to moan about anything. It's far easier than digging coal, and moaning media luvvies would do well to remember that.

How do you feel you influence the media?

Well, they always love to slag men's mags off, so it gives lazy critics an easy column, I guess.

What's the proudest achievement of your working life?

Bagging the Loaded editor's job. I still think it's the best gig in men's mags. I've just made it through as the longest-serving Loaded editor. I've now been here longer than James Brown, which feels sweet. Winning New Editor Of The Year in 2004 was nice, too.

And what's your most embarrassing moment?

When the Sunday Mirror did a full-page story saying that I'd shagged George Best's wife, Alex. He smashed up her house and motor, then went on a massive bender that saw him get arrested after two whores lifted his wallet. The News of the World - old colleagues of mine - told me they'd got me stitched like a kipper. Paparazzi were camped outside the office, so I got drunk and slept here for the weekend. The People tried to sting me for knocking up Abi Titmuss as well but I showed them a clean pair of heels. It was made up.

At home, what do you tune in to?

I like telly that's the opposite of Loaded's madness. I'm a Countryfile nut - Craven's still got it - and I'm mad for the Discovery channel. Saxondale's always a home run on the old Sky+ if I've had a few.

What is your Sunday paper? And do you have a favourite magazine?

News of the World. It's still the best by miles, but then I'm biased after spending two years there. And my guilty pleasure is the Sunday Times Style supplement. It's so magnificently pompous, it's unmissable. Mag-wise I adore Classic Bike. It's distilled passion, done with full-on pride.

Name the one career ambition you want to realise before you retire.

I just always wanted to be Loaded editor.

If you didn't work in the media what would you do?

I'd probably be in the clink.

Who in the media do you most admire and why?

Andy Coulson, editor of the News of the World. He's an inspirational bloke.

The CV

1995 Lands first job as a researcher for Bella

1997 Promoted to commissioning editor

1997 Appointed features editor of FHM

DECEMBER 1998 Leaves FHM to edit Project Champion, new men's magazine

FEBRUARY 2000 Launch editor of www.page3.com with Andy Coulson, which is soon the UK's No 1 men's lifestyle website

FEBRUARY 2001 Moves to News of the World to write 'Sin Bin' column

FEBRUARY 2003 Appointed deputy editor of Loaded

SEPTEMBER 2003 Becomes editor of Loaded

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Money
Welcome to tinsel town: retailers such as Selfridges will be Santa's little helpers this Christmas, working hard to persuade shoppers to stock up on gifts
news
News
i100
News
people
Arts and Entertainment
Architect Frank Gehry is regarded by many as the most important architect of the modern era
arts + entsGehry has declared that 98 per cent of modern architecture is "s**t"
Arts and Entertainment
Soul singer Sam Smith cleared up at the Mobo awards this week
arts + entsSam Smith’s Mobo triumph is just the latest example of a trend
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Head of Business Development and Analytics - TV

competitive benefits: Sauce Recruitment: Outstanding analytic expertise is req...

Head of ad sales international - Broadcast

competitive + bonus + benefits: Sauce Recruitment: Are you the king or Queen o...

Business Development Manager Content/Subscriptions

£50k + commission: Savvy Media Ltd: Great opportunity to work for a team that ...

Trainee Recruitment Consultant

£18000 - £30000 per annum + uncapped: SThree: Do you feel like your sales role...

Day In a Page

Wilko Johnson, now the bad news: musician splits with manager after police investigate assault claims

Wilko Johnson, now the bad news

Former Dr Feelgood splits with manager after police investigate assault claims
Mark Udall: The Democrat Senator with a fight on his hands ahead of the US midterm elections

Mark Udall: The Democrat Senator with a fight on his hands

The Senator for Colorado is for gay rights, for abortion rights – and in the Republicans’ sights as they threaten to take control of the Senate next month
New discoveries show more contact between far-flung prehistoric humans than had been thought

New discoveries show more contact between far-flung prehistoric humans than had been thought

Evidence found of contact between Easter Islanders and South America
Cerys Matthews reveals how her uncle taped 150 interviews for a biography of Dylan Thomas

Cerys Matthews on Dylan Thomas

The singer reveals how her uncle taped 150 interviews for a biography of the famous Welsh poet
DIY is not fun and we've finally realised this as a nation

Homebase closures: 'DIY is not fun'

Homebase has announced the closure of one in four of its stores. Nick Harding, who never did know his awl from his elbow, is glad to see the back of DIY
The Battle of the Five Armies: Air New Zealand releases new Hobbit-inspired in-flight video

Air New Zealand's wizard in-flight video

The airline has released a new Hobbit-inspired clip dubbed "The most epic safety video ever made"
Pumpkin spice is the flavour of the month - but can you stomach the sweetness?

Pumpkin spice is the flavour of the month

The combination of cinnamon, clove, nutmeg (and no actual pumpkin), now flavours everything from lattes to cream cheese in the US
11 best sonic skincare brushes

11 best sonic skincare brushes

Forget the flannel - take skincare to the next level by using your favourite cleanser with a sonic facial brush
Paul Scholes column: I'm not worried about Manchester United's defence - Chelsea test can be the making of Phil Jones and Marcos Rojo

Paul Scholes column

I'm not worried about Manchester United's defence - Chelsea test can be the making of Jones and Rojo
Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

While other sports are stalked by corruption, we are an easy target for the critics
Jamie Roberts exclusive interview: 'I'm a man of my word – I'll stay in Paris'

Jamie Roberts: 'I'm a man of my word – I'll stay in Paris'

Wales centre says he’s not coming home but is looking to establish himself at Racing Métro
How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?

A crime that reveals London's dark heart

How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?
Meet 'Porridge' and 'Vampire': Chinese state TV is offering advice for citizens picking a Western moniker

Lost in translation: Western monikers

Chinese state TV is offering advice for citizens picking a Western moniker. Simon Usborne, who met a 'Porridge' and a 'Vampire' while in China, can see the problem
Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone

Handy hacks that make life easier

New book reveals how to rid your email inbox of spam, protect your passwords and amplify your iPhone with a loo-roll
KidZania lets children try their hands at being a firefighter, doctor or factory worker for the day

KidZania: It's a small world

The new 'educational entertainment experience' in London's Shepherd's Bush will allow children to try out the jobs that are usually undertaken by adults, including firefighter, doctor or factory worker