Media Diary: At last, some real juice on John Peel

By the time of his death Peel was one of the most popular voiceover artists around, but back in the day this was his first high-profile work of this kind. Naturally his venture into advertising was considered scandalous by the legions of alternative music obsessives who spent night after night listening to the likes of Serious Drinking and The Fall - a slight that was overlooked by the time he was seemingly cropping up in every commercial break going.

SUCCESS IN the land of television hasn't dented Sir Alan Sugar's rough-and-ready sense of humour. When Taylor Herring, the independent PR company that successfully masterminded the press coverage for The Apprentice, asked Sir Alan for a citation to accompany the work in an awards pitch, the Amstrad supremo quipped: "Of course - how many k's in 'wankers and fuckers'?"

SUGAR MAY well be getting the clap on the laughometer but he's unlikely to get it off any of his contestants.

Despite being crippled by a print lead time that means it's two months out of date, Esquire magazine has interviewed "Miriam", one of the contestant stars of The Apprentice, who admits that Sugar held little romantic attraction. "Can you imagine anything worse than trying to flirt with Sir Alan? I don't think he's ever been that impressed by anything but money."

THE CELEBRATIONS surrounding the announcement that London had won the 2012 Olympics have been in stark contrast to the rage of Sports Journalist of the Year, Oliver Holt of the Daily Mirror, who has missed no opportunity to voice his fury at the decision.

Of all the hacks who have expressed doubts about the value of a London Olympics, Holt has been the most outspoken, campaigning for Paris with a vigour that may have even impressed Lord Coe.

When GQ magazine launched its sports supplement in April, Holt graced its cover with a 4,200-word demolition of the London bid, accompanied by a cartoon of the Mayor of London dressed in a saggy PE kit and a with a note saying: "Please excuse Ken from games."

As the London bid gained momentum, Holt watched in horror. The day before the announcement he was picking up worrying rumours, and told Mirror readers: "I don't want to believe it's true. I don't want to believe that, even in the free-loading, glad-handing, back-stabbing, pocket-lining, junket-chasing ranks of the IOC, there are enough bottom-feeding scum-suckers to fall for it."

The morning after the announcement he was unrepentant, writing: "We came first in the championship for rhetoric. When it came to making lavish promises, we promised faster, higher, stronger. Through their determination, their zeal and their charm, they managed to defeat a Paris bid that was better than theirs in every way except presentation."

But last week Holt's campaign was starting to wilt. "I haven't got the stomach to oppose the idea of the London Olympics for the next seven years," he graciously promised. "Those of us who believed Paris should have been awarded the Games and that London's victory was a victory for hypocrisy have to move on. That battle's lost."

STYLISH NEW BBC1 controller Peter Fincham chose the impossibly trendy Yauatcha restaurant in Soho to launch his first season to a privileged clutch of media writers.

Much as the coterie of commentators may have wanted to ask searching questions of the new chief, the hacks appeared confounded and bemused as stunning Japanese waitresses flitted among them serving such breakfast treats as "avocado raspberry madeleines", "muesli brownies" and scrambled eggs presented in cocktail glasses.

A LOOK BACK at the 24 June edition of PR Week offers a haunting insight into the darkest fears of press officers and the pressures they can face.

Among those questioned was Stuart Ross, the chief press officer for London Underground, who said: "I have woken in a cold sweat from more than one nightmare about a Tube derailment, massive power cut or terror attack on the Underground. That would mean many long days and nights of relentless, intensive media coverage and weeks and months of further scrutiny after the event."

Ross then added: "I've been sleeping well lately though - no major incidents and London Underground's performance is improving."

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Recruitment Genius: Media & Advertising Sales Executive

£20000 - £25000 per annum: Recruitment Genius: This national business publishi...

Recruitment Genius: Media Telesales Executive - OTE £25,000

£14500 - £16000 per annum: Recruitment Genius: This is an opportunity to join ...

Guru Careers: Bathroom Showroom Manager / Bathroom Sales Designer

£22 - £25k basic + Commission=OTE £35k + Benefits: Guru Careers: A Bathroom Sh...

Guru Careers: Account Executive / Account Manager

£18 - 20k + Benefits: Guru Careers: An Account Executive / Account Manager is ...

Day In a Page

Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

Cameron lowered the flag for the dead king of Saudi Arabia...

But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Humanity must be at the heart of politics, says Jeremy Corbyn
Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

Joe Biden's 'tease tour'

Could the US Vice-President be testing the water for a presidential run?
Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

Britain's 24-hour culture

With the 'leisured society' a distant dream we're working longer and less regular hours than ever
Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

The addictive nature of Diplomacy

Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

Fashion: Ooh, Lady Chatterley!

Take inspiration from DH Lawrence's racy tome with equally racy underwear
8 best children's clocks

Tick-tock: 8 best children's clocks

Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

Charlie Austin: ‘If the move is not right, I’m not going’

After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

How Isis profits from destruction of antiquities

Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

'If we lose touch we’ll end up with two decades of the Tories'

In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

The Arab Spring reversed

Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

Academic claims King Arthur was real - and reveals where he lived

Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
Who is Oliver Bonas and how has he captured middle-class hearts?

Who is Oliver Bonas?

It's the first high-street store to pay its staff the living wage, and it saw out the recession in style
Earth has 'lost more than half its trees' since humans first started cutting them down

Axe-wielding Man fells half the world’s trees – leaving us just 422 each

However, the number of trees may be eight times higher than previously thought
60 years of Scalextric: Model cars are now stuffed with as much tech as real ones

60 years of Scalextric

Model cars are now stuffed with as much tech as real ones