Meet Ana De Moraes, the woman charged with rejuvenating the BBC

 

Media Editor

Having begun her career as a computer games journalist in her native Brazil, Ana De Moraes is to take on one of the most important creative roles at the BBC.

The BBC’s Director of Television, Danny Cohen, has head-hunted Ms De Moraes from independent company Twenty Twenty Productions, where she made her name launching the career of Gareth Malone in BBC2’s "The Choir".

Ms De Moraes, 36, will have the task of rejuvenating the BBC’s production teams by leading a new Central Development Unit being set up by Mr Cohen.

“There’s a big challenge but it’s a very exciting time to be joining because there’s a lot of change going on at the BBC,” she told The Independent.

“Sometimes the BBC’s In-house [production] is almost forgotten by TV development people as a place to go to with exciting shows. This is all about finding great talent and great ideas.”

Ms De Moraes is credited with “discovering” Mr Malone, a London choirmaster who became the presenter of the long-running, Bafta-winning series. She also worked on the BBC1 Georgian legal drama "Garrow’s Law", which won an award from the Royal Television Society for best history programme.

In making "The World’s Strictest Parents" she worked closely with Mr Cohen, when he was controller of youth-orientated channel BBC3. She will take the title of BBC Production’s Creative Director, Development.

The Central Development Unit is an important feature in Director General Tony Hall’s wider plans to revive creativity at the BBC. Mr Cohen, who hopes the BBC will adopt some of the dynamism of the independent production sector in making its own shows, said: “Back in September I said that increasing our focus on development was crucial to the growth, quality and range of BBC In-house production. I am absolutely delighted that Ana is joining the BBC. I have worked with her over many years on BBC1 and BBC3 and believe her to be one of the industry’s leading development creatives.”

Ms De Moraes worked closely with the pop star Rihanna in executive producing Styled to Rock, the singer’s fashion show for Sky Living, which was not a ratings success. She said it was an “exciting” show which gave her experience of working with the music industry. “Rihanna was really hands on with that project,” she said.

After working as a computer games journalist in Brazil, Ms De Moraes came to Britain in 2000 and began writing about London for a Brazilian newspaper. She entered the television industry by joining independent company Endemol before she was hired by Twenty Twenty in 2004, being later promoted to Director of Development. Other shows she has worked on include First Dates and My Transsexual Summer, both for Channel 4.

Tim Carter, chief executive of Twenty Twenty, said she was an exceptional talent. “All sorts of people work in development in television but there are very few people who have genuinely original ideas and Ana is one of those people. She has a very original and quirky creative mind.”

He said her appointment by the BBC was “a testimony to the creativity of the independent sector” and that she would bring a competitive mind set to BBC Production. “I can absolutely see why they have hired her,” he said.

The hits: Ana De Moraes' successful shows

The Choir (BBC2)

Bafta-winning format for spreading the appeal of choral singing, it made a star of choirmaster Gareth Malone.

Garrow’s Law (BBC1)

Legal period drama about the ground-breaking lawyer William Garrow, it won an award from the Royal Television Society.

Styled to Rock (Sky Living)

Entertainment format challenging designers to create a stage outfit for the pop star Rihanna, who was presenter and an executive producer of the show.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Guru Careers: Creative Director / Head of Creative

£65K - £75K (DOE) + Benefits: Guru Careers: We are seeking a Creative Director...

Guru Careers: Marketing Manager

£40 - 48k + Benefits: Guru Careers: We are seeking a Marketing Manager to join...

Guru Careers: PR Account Manager / AM

£20-30K(DOE) + Excellent Benefits: Guru Careers: We are seeking a PR Account M...

Guru Careers: Account Manager / Account Executive

Competitive (DOE) + Benefits: Guru Careers: One of the UK’s largest and most s...

Day In a Page

Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

How a costume drama became a Sunday night staple
Miliband promises no stamp duty for first-time buyers as he pushes Tories on housing

Miliband promises no stamp duty for first-time buyers

Labour leader pushes Tories on housing
Aviation history is littered with grand failures - from the the Bristol Brabazon to Concorde - but what went wrong with the SuperJumbo?

Aviation history is littered with grand failures

But what went wrong with the SuperJumbo?
Fear of Putin, Islamists and immigration is giving rise to a new generation of Soviet-style 'iron curtains' right across Europe

Fortress Europe?

Fear of Putin, Islamists and immigration is giving rise to a new generation of 'iron curtains'
Never mind what you're wearing, it's what you're reclining on

Never mind what you're wearing

It's what you're reclining on that matters
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

Chuka Umunna: A virus of racism runs through Ukip

The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
Yemen crisis: This exotic war will soon become Europe's problem

Yemen's exotic war will soon affect Europe

Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
Marginal Streets project aims to document voters in the run-up to the General Election

Marginal Streets project documents voters

Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

The real-life kingdom of Westeros

Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
How to survive a social-media mauling, by the tough women of Twitter

How to survive a Twitter mauling

Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

At dawn, the young remember the young

A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

Follow the money as never before

Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

Samuel West interview

The actor and director on austerity, unionisation, and not mentioning his famous parents
General Election 2015: Imagine if the leading political parties were fashion labels

Imagine if the leading political parties were fashion labels

Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence