My Mentor: Geoff Lloyd On Craig Cash

'I would have been a cheesy local radio DJ if it hadn't been for Craig

When I was 14 or 15 and should have been doing my homework I was always listening to the radio instead. When I heard Craig on what was then KFM, a pirate radio station in Stockport, it was the first time I had heard a radio show that was funny as well as playing good music.

The station became Signal Cheshire and I ended up working there doing traffic and travel reports, but I would still go home and listen to Craig. A lot of the muso shows would talk about what type of guitar strings the bands were using but Craig would have real conversations with them. He was great at spotting the minutiae of life and making them funny in a way that everyone can relate to.

When you first start you're told to conform to everything else that is going on and I think I would have been a cheesy local radio DJ had it not been for Craig. He was a really big influence on my style. He was also great for my self-confidence and he was always pleading my case at work, where I was on £20 a show because I was young while the other DJs were on £50.

We both got fired around Christmas 1994. Craig was writing for The Mrs Merton Show and that was just taking off. I was on the dole but he took pity on me and gave me a job. I was completely surplus to requirements, fetching Asti Spumante and Benson & Hedges.

Craig met Pete Mitchell in the pub, introduced us and we ended up working together on air as Pete & Geoff for 10 years. The show I've chosen to do now is because of how I felt when I used to listen to Craig's show - like you're in a little club listening to it.

He hasn't done any radio since Signal and it's such a shame. I would have loved people to have heard that show because Craig was very much my John Peel. I can't think of a radio station now that would let Craig do what he did so well: play a Sonic Youth record followed by Frank Sinatra followed by a local band and then Bob Dylan.

'The Geoff Show' is on Virgin Radio 105.8FM in London and 1215MW nationwide, Monday to Thursday, 8pm

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
Arts and Entertainment
booksPhotographer Richard Young has been snapping celebrities at play for 40 years - but he says it wasn’t all fun and games...
News
i100
Sport
Aguero - who single-handedly has kept City's Champions League dreams alive - celebrates his dramatic late winner
footballManchester City 3 Bayern Munich 2: Argentine's late hat-rick sees home side snatch vital victory
News
Muhammad Ali pictured in better health in 2006
peopleBut he has enjoyed publicity from his alleged near-death experience
Arts and Entertainment
Tony breaks into Ian Garrett's yacht and makes a shocking discovery
TVReview: Revelations continue to make this drama a tough watch
News
news
News
peopleSinger tells The Independent what life is like in rehab in an exclusive video interview
News
The assumption that women are not as competent in leadership positions as men are leads to increased stress in the workplace
science... and it's down to gender stereotypes
Arts and Entertainment
Inner sanctum: Tove Jansson and friends in her studio in 1992
booksWhat was the inspiration for Finland's most famous family?
News
i100
Arts and Entertainment
Singer songwriter Bob Dylan performs on stage
films
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

SThree: Trainee Recruitment Consultant

£18000 - £30000 per annum + uncapped: SThree: Do you feel your sales role is l...

SThree: Trainee Recruitment Consultant

£20000 - £45000 per annum + uncapped: SThree: Key featuresA highly motivated ...

Guru Careers: PR Account Manager / PR AM

£28 - 34k: Guru Careers: An ambitious PR Account Manager is needed to join a c...

Guru Careers: Web Content Editor / Web Editor

£35 - 45k: Guru Careers: A Web Content Editor / Web Editor is needed to join a...

Day In a Page

Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

Our partner charities help veterans on the brink – and get them back on their feet
Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

Putin’s far-right ambition

Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

Escape to Moominland

What was the inspiration for Finland's most famous family?
Nightclubbing with Richard Young: The story behind his latest book of celebrity photographs

24-Hour party person

Photographer Richard Young has been snapping celebrities at play for 40 years. As his latest book is released, he reveals that it wasn’t all fun and games
Michelle Obama's school dinners: America’s children have a message for the First Lady

A taste for rebellion

US children have started an online protest against Michelle Obama’s drive for healthy school meals by posting photos of their lunches
Colouring books for adults: How the French are going crazy for Crayolas

Colouring books for adults

How the French are going crazy for Crayolas
Jack Thorne's play 'Hope': What would you do as a local politician faced with an impossible choice of cuts?

What would you do as a local politician faced with an impossible choice of cuts?

Playwright Jack Thorne's latest work 'Hope' poses the question to audiences
Ed Harcourt on Romeo Beckham and life as a court composer at Burberry

Call me Ed Mozart

Paloma Faith, Lana del Ray... Romeo Beckham. Ed Harcourt has proved that he can write for them all. But it took a personal crisis to turn him from indie star to writer-for-hire
10 best stocking fillers for foodies

Festive treats: 10 best stocking fillers for foodies

From boozy milk to wasabi, give the food-lover in your life some extra-special, unusual treats to wake up to on Christmas morning
Phil Hughes head injury: He had one weakness – it has come back to haunt him

Phil Hughes had one weakness – it has come back to haunt him

Prolific opener had world at his feet until Harmison and Flintoff bounced him
'I have an age of attraction that starts as low as four': How do you deal with a paedophile who has never committed a crime?

'I am a paedophile'

Is our approach to sex offenders helping to create more victims?
How bad do you have to be to lose a Home Office contract?

How bad do you have to be to lose a Home Office contract?

Serco given Yarl’s Wood immigration contract despite ‘vast failings’
Green Party on the march in Bristol: From a lost deposit to victory

From a lost deposit to victory

Green Party on the march in Bristol
Putting the grot right into Santa's grotto

Winter blunderlands

Putting the grot into grotto
'It just came to us, why not do it naked?' London's first nude free runner captured in breathtaking images across capital

'It just came to us, why not do it naked?'

London's first nude free runner captured in breathtaking images across capital