CBS looks at streaming shows online

The US television network CBS is in talks to make its top shows available on the internet streaming service Hulu.com, in the latest sign that programme-makers are stepping up experiments with new ways to distribute their content.

CBS was the last hold-out among the big four American TV networks and had not joined its rivals – General Electric's NBC, Rupert Murdoch's Fox and Disney's ABC – in the joint venture that launched Hulu in 2008.

Talks with CBS, whose shows include CSI, Two And A Half Men and the US version of Big Brother, have taken place sporadically since Hulu opened its doors, and have intensified in recent weeks.

The internet site is also talking to Viacom and Time Warner about broadcasting some of their shows. Viacom owns MTV and Time Warner's channels include TNT and TBS.

Hulu is fighting to establish itself as a one-stop destination for viewers who want to catch up with major shows after they have been broadcast, an equivalent to a UK viewer having the BBC iPlayer and ITV and Channel 4's players all in one place.

However, having reached 903 million video streams in January, viewer numbers plunged after the Viacom-owned Comedy Central decided to pull The Daily Show with Jon Stewart from Hulu in the spring. The venture has also been under pressure from the networks to wring greater revenues from the content licensed to it.

The new talks with CBS and others are aimed at bulking up the content on the site later this year, before it introduces fees for users. To date, the venture has made money by selling short ads for before and during shows.

The venture's directors have been coy about models, but analysts believe a subscription service is most likely, with the latest shows remaining free-to-air but older episodes falling behind the subscriber paywall. The new service, costing $9.95 (£6.68) per month, is expected to be called Hulu Plus, according to media reports.

"We're in constant discussions with partners and entrepreneurs about how to generate incremental revenue for getting our content to consumers when and where they want it," CBS said, after Bloomberg reported its talks with Hulu.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Guru Careers: Financial Controller

£45 - £55k DOE: Guru Careers: A Financial Controller is required to join a suc...

Guru Careers: Product Manager / Product Marketing Manager / Product Owner

COMPETITIVE: Guru Careers: A Product Manager / Product Owner is required to jo...

Recruitment Genius: Online Customer Service Advisor

£13000 - £15000 per annum: Recruitment Genius: A chance to work for an extreme...

Recruitment Genius: Account Manager - Media Sales - £36,000 OTE

£28000 - £36000 per annum: Recruitment Genius: This award-winning company, whi...

Day In a Page

Mullah Omar, creator of the Taliban, is dead... for the fourth time

Mullah Omar, creator of the Taliban, is dead... again

I was once told that intelligence services declare their enemies dead to provoke them into popping up their heads and revealing their location, says Robert Fisk
Margaret Attwood on climate change: 'Time is running out for our fragile, Goldilocks planet'

Margaret Attwood on climate change

The author looks back on what she wrote about oil in 2009, and reflects on how the conversation has changed in a mere six years
New Dr Seuss manuscript discovered: What Pet Should I Get? goes on sale this week

New Dr Seuss manuscript discovered

What Pet Should I Get? goes on sale this week
Oculus Rift and the lonely cartoon hedgehog who could become the first ever virtual reality movie star

The cartoon hedgehog leading the way into a whole new reality

Virtual reality is the 'next chapter' of entertainment. Tim Walker gives it a try
Ants have unique ability to switch between individual and collective action, says study

Secrets of ants' teamwork revealed

The insects have an almost unique ability to switch between individual and collective action
Donovan interview: The singer is releasing a greatest hits album to mark his 50th year in folk

Donovan marks his 50th year in folk

The singer tells Nick Duerden about receiving death threats, why the world is 'mentally ill', and how he can write a song about anything, from ecology to crumpets
Let's Race simulator: Ultra-realistic technology recreates thrill of the Formula One circuit

Simulator recreates thrill of F1 circuit

Rory Buckeridge gets behind the wheel and explains how it works
Twitter accused of 'Facebookisation' over plans to overhaul reverse-chronological timeline

Twitter accused of 'Facebookisation'

Facebook exasperates its users by deciding which posts they can and can’t see. So why has Twitter announced plans to do the same?
Jane Birkin asks Hermès to rename bag - but what else could the fashion house call it?

Jane Birkin asks Hermès to rename bag

The star was shocked by a Peta investigation into the exotic skins trade
10 best waterproof mascaras

Whatever the weather: 10 best waterproof mascaras

We found lash-enhancing beauties that won’t budge no matter what you throw at them
Diego Costa biography: Chelsea striker's route to the top - from those who shared his journey

Diego Costa: I go to war. You come with me...

Chelsea's rampaging striker had to fight his way from a poor city in Brazil to life at the top of the Premier League. A new book speaks to those who shared his journey
Ashes 2015: England show the mettle to strike back hard in third Test

England show the mettle to strike back hard in third Test

The biggest problem facing them in Birmingham was the recovery of the zeitgeist that drained so quickly under the weight of Australian runs at Lord's, says Kevin Garside
Women's Open 2015: Charley Hull - 'I know I'm a good golfer but I'm also just a person'

Charley Hull: 'I know I'm a good golfer but I'm also just a person'

British teen keeps her feet on ground ahead of Women's Open
Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

Turkish President Erdogan could benefit politically from the targeting of the PKK, says Patrick Cockburn
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn or a return to a Labour government

Our choice is years of Tory rule under Corbyn or a return to a Labour government

Yvette Cooper urged Labour members to 'get serious' about the next general election rather than become 'a protest movement'