Digital setback for Murdoch as 'secret' iPad project folds

Team working on sport and entertainment content for tablets sent back to Wapping

A year after Rupert Murdoch described the iPad as the tool that would make newspapers "viable again", News International has abandoned a project to produce content for the company's brand on the Apple tablet and similar devices.

Project Two22, a secret initiative named after the building in London's Gray's Inn Road where it was based, has been wrapped up after being branded a failure, The Independent has learned.

In the latest setback for News International, staff from the digital project have been recalled to the company's headquarters in Wapping, east London. They are understood to have been working on apps which specialised in entertainment news and sport. It is believed that the apps were intended to use the iPad to draw a more upscale audience to The Sun's content.

Many of those on Project Two22 had formerly worked at the News of the World, which was closed down in July over the phone hacking scandal.

Following the closure of Project Two22, staff were offered redundancy packages similar to the ones made available when the Sunday newspaper was closed. Almost all refused the terms and most have been redeployed in the digital department of The Sun.

The iPad was credited with having persuaded Mr Murdoch that such a platform was capable of replicating the experience of reading a newspaper but in a digital form. At the start of last year he launched an iPad newspaper, The Daily, in the United States and declared that "simply put, the iPad demands that we completely re-imagine our craft". When Project Two22 was launched last year there was speculation that staff were working on a British edition of The Daily, an idea refuted by sources at News International. More recently Mr Murdoch, who is 81 next month, has become an enthusiastic user of the social networking site Twitter.

Meanwhile at the Leveson inquiry into media standards two of News International's editors, James Harding of The Times and Dominic Mohan of The Sun, have been recalled by Lord Justice Leveson to give further evidence. Harding faces questions over alleged email hacking at The Times, while Mohan is likely to be asked about The Sun's continued use of topless photographs on Page Three, provoking criticism from women's groups.

A week of evidence starts today with the editor of the Daily Mail, Paul Dacre. In what could provide some sparky encounters, Dacre is likely to be asked why his newspaper was the biggest customer of the private investigator Steve Whittamore, who was convicted in 2005 of breaching data protection laws.

He may also be asked about the actor Hugh Grant's claim that the Mail on Sunday may have used phone hacking as the basis of a bogus story claiming he had a "plummy-sounding" mistress.

Voices
Actor Zac Efron
voicesTopless men? It's as bad as Page 3, says Howard Jacobson
News
peopleOrlando Bloom the pin-up hero is making a fresh start
Arts & Entertainment
tvGrace Dent on TV
Voices
For the Love of God (2007) The diamond-encrusted skull that divided the art world failed to sell for
its $100m asking price. It was eventually bought by a consortium
which included the artist himself.
voicesYou can shove it, Mr Webb – I'll be having fun until the day I die, says Janet Street-Porter
VIDEO
Have you tried new the Independent Digital Edition iPad app?
Life & Style
The exterior of a central London Angus Steakhouse
food + drink
Sport
Mercedes driver Lewis Hamilton of Britain drives in the rain during the qualifying session of the Chinese Formula One Grand Prix in Shanghai
sport
Extras
indybestFake it with 10 best self-tanners
Arts & Entertainment
Madonna in her music video for 'Like A Virgin'
music... and other misheard song lyrics
News
Much of the colleges’ land is off-limits to locals in Cambridge, with tight security
educationAnd has the Cambridge I knew turned its back on me?
Sport
Steven Gerrard had to be talked into adopting a deeper role by his manager, Brendan Rodgers
sportThe city’s fight for justice after Hillsborough is embodied in Steven Gerrard, who's poised to lead his club to a remarkable triumph
News
Who makes you happy?
happy listSend your nominations now for the Independent on Sunday Happy List
Arts & Entertainment
filmLife for Leslie Mann's can be challenging sometimes
Voices
For music lovers: John Cusack with his vinyl collection in 'High Fidelity'
voices...but don't forget the rest of the year
News
The energy drink MosKa was banned for containing a heavy dose of the popular erectile dysfunction Levitra
news
Environment
People are buying increasing numbers of plants such as lavender to aid the insects
environment
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition iPad app?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Online Advertising Account Executive , St Pauls , London

£26K-30k + Bonus, Private Medical Insurance, Company Pension: Charter Selectio...

Advertising Account Executive - Online, Central London

£25K-28k + Bonus, Private Medical Insurance, Company Pension: Charter Selectio...

NGO and Community Development in Cambodia

Unpaid: Kaya Responsible Travel: There are many small development projects in ...

Business, Marketing and Tourism Volunteer Projects

Unpaid: Kaya Responsible Travel: As part of an ongoing effort to support local...

Day In a Page

How I brokered a peace deal with Robert Mugabe: Roy Agyemang reveals the delicate diplomacy needed to get Zimbabwe’s President to sit down with the BBC

How I brokered a peace deal with Robert Mugabe

Roy Agyemang reveals the delicate diplomacy needed to get Zimbabwe’s President to sit down with the BBC
Video of British Muslims dancing to Pharrell Williams's hit Happy attacked as 'sinful'

British Muslims's Happy video attacked as 'sinful'

The four-minute clip by Honesty Policy has had more than 300,000 hits on YouTube
Church of England-raised Michael Williams describes the unexpected joys in learning about his family's Jewish faith

Michael Williams: Do as I do, not as I pray

Church of England-raised Williams describes the unexpected joys in learning about his family's Jewish faith
A History of the First World War in 100 moments: A visit to the Front Line by the Prime Minister's wife

A History of the First World War in 100 moments

A visit to the Front Line by the Prime Minister's wife
Comedian Jenny Collier: 'Sexism I experienced on stand-up circuit should be extinct'

Jenny Collier: 'Sexism on stand-up circuit should be extinct'

The comedian's appearance at a show on the eve of International Women's Day was cancelled because they had "too many women" on the bill
Cannes Film Festival: Ken Loach and Mike Leigh to fight it out for the Palme d'Or

Cannes Film Festival

Ken Loach and Mike Leigh to fight it out for the Palme d'Or
The concept album makes surprise top ten return with neolithic opus from Jethro Tull's Ian Anderson

The concept album makes surprise top ten return

Neolithic opus from Jethro Tull's Ian Anderson is unexpected success
Lichen is the surprise new ingredient on fine-dining menus, thanks to our love of Scandinavian and Indian cuisines

Lichen is surprise new ingredient on fine-dining menus

Emily Jupp discovers how it can give a unique, smoky flavour to our cooking
10 best baking books

10 best baking books

Planning a spot of baking this bank holiday weekend? From old favourites to new releases, here’s ten cookbooks for you
Jury still out on Manchester City boss Manuel Pellegrini

Jury still out on Pellegrini

Draw with Sunderland raises questions over Manchester City manager's ability to motivate and unify his players
Ben Stokes: 'Punching lockers isn't way forward'

Ben Stokes: 'Punching lockers isn't way forward'

The all-rounder has been hailed as future star after Ashes debut but incident in Caribbean added to doubts about discipline. Jon Culley meets a man looking to control his emotions
Mark Johnston: First £1 million jackpot spurs him on

Mark Johnston: First £1 million jackpot spurs him on

The most prize money ever at an All-Weather race day is up for grabs at Lingfield on Friday, and the record-breaking trainer tells Jon Freeman how times have changed
Ricky Gervais: 'People are waiting for me to fail. If you think it's awful, then just don't watch it'

Ricky Gervais: 'People are waiting for me to fail'

As the second series of his divisive sitcom 'Derek' hits screens, the comedian tells James Rampton why he'll never bow to the critics who habitually circle his work
Mad Men series 7, TV review: The suits are still sharp, but Don Draper has lost his edge

Mad Men returns for a final fling

The suits are still sharp, but Don Draper has lost his edge
Google finds a lift into space will never get off the ground as there is no material strong enough for a cable from Earth into orbit

Google finds a lift into space will never get off the ground

Technology giant’s scientists say there is no material strong enough for a cable from Earth into orbit