Independent launches new video service
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Independent Minds
The Independent has launched an enhanced UK video news offering following an innovative distribution deal with the Press Association and Octopus Media Technology.
Press Association video journalists will be supplying over 100 voiced packages
a week to the website covering news, sport and entertainment. Each package
will be around 90 seconds in length and cover a single story with voice over
where appropriate. In addition, a further 100 short 20 seconds clips on
single stories will be provided for use alongside text and pictures as part
of the digital storytelling process.
The solution from video specialists Octopus Media Technology allows the
Independent to integrate the high quality video easily into their website
with improved quality, functionality and user experience.
Andrew Eborn, Octopus Media Technology founder and president said: “Our system
enables the storage, management and delivery of video to any digital device,
without the need for any additional software or hardware. This not only
enables news providers like The Independent to stay ahead of the digital
revolution but opens new revenue streams.”
Tony Watson, Press Association Managing Director said: “Following the recent
launch of our video wire service, the Press Association is now providing
video coverage of all the day’s major stories. We are working closely with
customers to supply this content in a format that meets the individual
requirements of their business.
“For the Independent, this means partnering with a video technology specialist
for distribution and delivery to provide users with the highest quality
experience of our content.
Bill Swanson, The Independent Managing Director - Digital said: “Working with
PA and Octopus ensures that we have a platform that can deliver video to our
userbase that is both flexible and integrated. The range of content also
enables us to position the player in more areas of the site, it is the next
step in our evolution as we continue to try and enhance the user experience
and relevancy of our site.”
Jimmy Leach, editorial director for digital at The Independent, added: “PA’s
expertise is providing quality news video quickly and professionally will
give our video service some real immediacy and depth, while Octopus’s player
is a simple, but rather elegant way for users to interact”.
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Comments
The packages will be made by multi-skillers for a lowest common denominator audience...like a bad report on a local news station, excess voiceover and blandness. Also they will be barely distinguishable from the ITN on style that other papers are using so the site won't stand out.
I reckon you should be contracting more creative smaller producers, you may not get the full coverage across the UK (tv news does this) but you would be getting original, more stylish content..I think you should be thinking more rocketboom..as in not trying to reproduce the story in video but adding value with a new slant or depth or audience viewpoint. Then we will flock back to your site.