The Independent's website enjoyed an outstanding July performance, recording a record 16m unique users - a monthly increase of nearly 26 per cent.
Independent.co.uk had an ABCe headline figure for global daily page views of 77m for the period 1 July to 31 July 2012, up 15.4% on June’s figure of 67m. July has been the highest performing month ever for Independent.co.uk across all certified metrics; global and UK unique browsers, page impressions and daily unique browsers.
Meanwhile Standard.co.uk recorded an impressive uplift in global unique browsers of 32% month on month in the run-up to the London 2012 Games. It recorded a worldwide unique user ABCe of 3.9m in July, rising 1m from just over 2.9m in June.
Standard.co.uk also recorded monthly page impressions for July of 19m – up 30% month on month from 15m, reflecting the popularity of the paper’s Olympic coverage pre London 2012. As the ‘go-to’ site and the newspaper for bringing Londoners the latest insights, commentary and analysis, Standard.co.uk went on to record an increase of 20%-40% on most days throughout the Olympics in August as it broke stories and published exclusive photos alongside its print partner.
The strong results for both Standard.co.uk and Independent.co.uk in July reflect chairman Evgeny Lebedev’s continued investment in the digital development of both brands. The Independent launched an enhanced mobile website for The Independent in July, designed to make the brand even more accessible on mobile. London Evening Standard, meanwhile, debuted a brand new iPad app in July, designed to broaden the paper’s readership and allow them to access the paper wherever and whenever they choose.
Independent Print Limited’s continued investment in digital growth and innovation is also highlighted in Independent.co.uk and Standard.co.uk’s cross-media partnership with homes and property portal Zoopla, unveiled earlier this year.
Zach Leonard, Managing Director for Digital at The Independent said: ‘July was an outstanding month for both standard.co.uk and independent.co.uk, testament to our ongoing investment in both titles across all digital platforms from web and mobile to tablet. We are enjoying the sustained Olympic uplift into August and our focus on digital innovation is continuing to deliver quality journalism to a quality audience wherever and whenever they choose to engage, and create enhanced opportunities for advertisers.’Reuse content