independent.co.uk records 20.47% global growth
Growth mirrors last week’s NRS success for Independent and i, which recorded an unprecedented 70.2% rise in combined print and online readership.
Thursday 20 September 2012
Independent.co.uk's monthly web traffic has grown 20.47% globally month on month to a unique user ABCe of 19.3m in August, up from 16m in July. Meanwhile, Standard.co.uk's monthly web traffic is also up 0.42% to a high of 3.8m in August.
Standard.co.uk's ABCe headline figure for UK monthly unique users was up to 2.5m for the period 1 August to 31st August, up 5.44% on July's figure of 2.41m. The popularity of the site soared during the Olympics, further highlighting the London Evening Standard's success as the official paper of London 2012.
The impressive numbers for both Standard.co.uk and Independent.co.uk reflect chairman Evgeny Lebedev's continued investment in the digital development of the brands, including the launch earlier this year of an enhanced mobile website for The Independent, designed to make the brand even more accessible on mobile. Smartphone app users already make a significant contribution to the Standard.co.uk and Independent.co.uk traffic, with 24% and 18%, respectively of views being directed through this route.
The Independent and i also recorded record success in last week's National Readership Survey, which combined print and online audience of publications into a single audience for the first time. Independent and i saw a 70.2% growth of readers combined. The growth highlights the titles' increasingly broad cross-platform proposition, which offers advertisers unique access to a quality ABC audience.
Zach Leonard, Managing Director for Digital at The Independent said: "Both August's ABCe figures and the recent NRS results reflect our sustained digital growth and the outstanding results of our investment in The Independent and London Evening Standard brands. We are committed to delivering quality journalism to quality audiences across all platforms, giving us a unique selling point for advertiser solutions across the titles that engage readers wherever and whenever they choose.
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