Murdoch launches bid to rule news in the iPad age - Online - Media - The Independent

Murdoch launches bid to rule news in the iPad age

Rupert Murdoch, the media mogul who parlayed a small Australian newspaper company into one of the world's biggest conglomerates, promised yesterday to "re-imagine" the newspaper and "make the business of newsgathering and editing viable again", as he launched the first daily newspaper exclusively for tablet computers.

With all the grandiose claims and razzmatazz of an Apple product launch, Mr Murdoch unveiled The Daily, a digital newspaper that can be downloaded and read on the Apple iPad. His company, News Corporation, is spending $30m (£18.5m) developing the title and has hired scores of journalists. The first edition went live with news from the streets of Cairo on its front page.

News Corp executives hope The Daily will woo consumers who no longer read print newspapers or watch television news, and encourage them into the habit of paying for digital content. It is available for 99 cents per week from Apple's App Store, and will eventually be made available for the other tablet computers going on sale this year.

"The iPad demands that we completely re-imagine our craft," said Mr Murdoch at the launch event at Manhattan's Guggenheim Museum. "New times demand new journalism. So we built The Daily completely from scratch, on the most innovative device to come about in my time – the iPad."

Mr Murdoch predicted "millions" of readers for The Daily, which takes its place alongside News Corp's many notable newspaper titles, including The Times and The Sun in Britain.

The new title features most of the content of a traditional newspaper, from news and gossip, through arts and opinion, to puzzles and sport, along with some video and interactive graphics.

Touchscreen tablets have opened up a new way of publishing newspaper and magazine titles, with none of the costs of printing and delivery, and with options for snazzy layouts impossible on traditional websites. Best of all, as far as publishers are concerned, there is the possibility of charging readers to download the app and to subscribe.

Although readers will be able to share articles with friends on Facebook and Twitter, there will be no website where all The Daily's articles can be read for free. Mr Murdoch is midway through a campaign to remove his titles from the free web and force readers to pay.

Yesterday's launch, in front of an audience of technology and media journalists, took the form of an Apple product launch: from the thumping music as guests filed in and the hyperbolic introductory remarks claiming to be changing the world, to a demonstration of the product's best features.

The only thing missing was Steve Jobs, the Apple founder, who originally intended to be there but is on indefinite medical leave for reasons he has not disclosed.

For News Corp, and for Mr Murdoch personally, such a high-profile launch presents dangers, since it is far from clear what will constitute a success in a constantly changing media landscape. The last time he made such a splash, it was his purchase in 2005 of the social-networking site MySpace, which was soon to be eclipsed by Facebook.

Last night, News Corp executives revealed for the first time that they were looking for a buyer for MySpace. As user numbers have slumped – they are now around 80 million per month, down by 30 million in the past year – so too have advertising revenues, and losses at the News Corp division which includes MySpace widened to $156m in the three months just ended. Chase Carey, News Corp's chief operating officer and Mr Murdoch's right-hand man, had set a deadline of June for the website to become profitable, but he admitted last night that its results in the next few months were "not going to be wildly better" than during the last six.

MySpace has attracted interest from media industry and financial buyers, Mr Carey added.

News
Residents of James Turner Street such as White Dee will have a chance to share their experiences of benefits on a Channel 4 spin-off show
peopleBenefits Street star says mixed-race children were subjected to trolling
Sport
Angel Di Maria
Football
News
Piers Morgan tells Scots they might not have to suffer living on the same island as him if they vote ‘No’ to Scottish Independence
news
Life and Style
techIndian model comes with cricket scores baked in
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
News
i100Exclusive interview with the British analyst who helped expose Bashar al-Assad's use of Sarin gas
Arts and Entertainment
Keira Knightley and Benedict Cumberbatch star in the Alan Turing biopic The Imitation Game
film
Arts and Entertainment
Rob James-Collier, who plays under-butler Thomas Barrow, admitted to suffering sleepless nights over the Series 5 script
tv'Thomas comes right up to the abyss', says the actor
News
newsIn short, yes
Extras
indybest
News
Denny Miller in 1959 remake of Tarzan, the Ape Man
people
Sport
BoxingVideo: The incident happened in the very same ring as Tyson-Holyfield II 17 years ago
Life and Style
Jourdan Dunn gave TopShop’s Unique show some added glamour at London Fashion Week
fashion week
News
Groundskeeper Willie has backed Scottish independence in a new video
people
Arts and Entertainment
The Doctor poses the question of whether we are every truly alone in 'Listen'
tvReview: Possibly Steven Moffat's most terrifying episode to date
News
i100
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Resourcer / Junior Recruiter

£15-20k (DOE) + Benefits / Bonus: Guru Careers: Joining as a Resourcer / Juni...

Head of Design & UX / UX Architect

£55 - 70k: Guru Careers: Head of Design & UX / UX Architect is needed to join ...

Media and Entertainment Lawyer - City

Highly Competitive Salary: Austen Lloyd: CITY - A specialist opportunity with ...

IT Application Support Engineer - Immediate Start

£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...

Day In a Page

These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week
The fall of Rome? Cash-strapped Italy accused of selling its soul to the highest bidder

The fall of Rome?

Italy's fears that corporate-sponsored restoration projects will lead to the Disneyfication of its cultural heritage
Glasgow girl made good

Glasgow girl made good

Kelly Macdonald was a waitress when she made Trainspotting. Now she’s taking Manhattan
Sequins ahoy as Strictly Come Dancing takes to the floor once more

Sequins ahoy as Strictly takes to the floor once more

Judy Murray, Frankie Bridge and co paired with dance partners
Wearable trainers and other sporty looks

Wearable trainers and other sporty looks

Alexander Wang pumps it up at New York Fashion Week
The landscape of my imagination

The landscape of my imagination

Author Kate Mosse on the place that taught her to tell stories