Phillips launches ‘Brand Melanie’ as she tries to become the darling of the American right

view gallery VIEW GALLERY

Right-wing columnist launches her own branded merchandise as she takes on the American market

Look out, America. Melanie Phillips is coming.

The land of Glenn Beck, Rush Limbaugh and Sarah Palin is braced for a new right-wing commentator - after the Daily Mail columnist launched plans to bring her  particular worldview to readers on the other side of the Atlantic.

Yesterday she launched a US-focused ebook publishing company called emBooks, a branch of of Melanie Phillips Electric Media LLC, which will provide a platform for a range of authors, as well as Phillips’ own memoir Guardian Angel: My Story, My Britain.

Branded merchandise, including baseball caps, umbrellas and tote bags are also available from her new website.

“What you’re getting is not just a set of books, you’re getting a particular viewpoint that is associated with me,” she told The Independent yesterday. Phillips, who recently described Barack Obama as a “sulky narcissist with close links to people with a history of thuggish, far-left, black-power, Jew-bashing, west-hating politics”, may hope to find a receptive audience among America’s Tea Party-aligned conservatives.

But she insisted that she was aiming for a more highbrow audience. “I’m certainly not setting myself up as a figurehead and certainly not in the Sarah Palin or Rush Limbaugh model,” she said. “My model is much more the kind of people who read The Wall Street Journal, the kind of people who are thoughtful – the centre ground rather than the red-in-tooth-and-claw political right.”

Phillips said that her goal was to open up public debate “with a different set of voices and a different set of attitudes”.

The first five emBooks to be published include Decoding Your 21st Century Daughter: The Anxious Parent’s Guide to Raising a Teenage Girl by British head teacher Helen Wright; Snap: Has Brain Research Reached its Breaking Point? by physician James Le Fanu; and Diana’s Baby: Kate, William and the Repair of a Broken Family by fellow Daily Mail columnist Angela Levin.

“I do think that western society is in quite a lot of serious trouble and I want to forge a way of addressing these problems that brings people together rather than pushing people apart,” Phillips said.

Although she will continue to write for the Daily Mail and appear as a panellist on BBC Radio 4’s Moral Maze, Phillips said that along with setting up the company in America, she would be engaging more closely with US politics.

“I’ve always looked further than Britain,” she said.  “This is not an ordinary e-publishing company, I’m not simply publishing books, as any ebook company would, just because they’re interesting and I think they’re going to sell. That’s part of it, but that’s not all of it. It’s very much to do with putting across my general take on the world.”

Start your day with The Independent, sign up for daily news emails
Life and Style
food + drink
Life and Style
love + sex A new study has revealed the average size - but does that leave men outside the 'normal' range being thought of as 'abnormal'?
News
UK Border Control
i100
Arts and Entertainment
TV
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Guru Careers: Web Developer / Javascript Developer

COMPETITIVE (DOE) + BENEFITS : Guru Careers: A Web Developer / Backend / HTML ...

Guru Careers: Marketing Communications Strategist / Marcomms Strategist

Competitive (DOE) + Bonus & Benefits: Guru Careers: We are seeking a Marketing...

Ashdown Group: Content Manager - Publishing

£30000 - £35000 per annum + benefits : Ashdown Group: A highly successful, glo...

Guru Careers: Translation Project Manager

£20 - 35k (DOE): Guru Careers: We are looking for Translation Project Managers...

Day In a Page

Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot
Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

Poldark star Heida Reed

'I don't think a single bodice gets ripped'
The difference between America and Israel? There isn’t one

The difference between America and Israel? There isn’t one

Netanyahu knows he can get away with anything in America, says Robert Fisk
Families clubbing together to build their own affordable accommodation

Do It Yourself approach to securing a new house

Community land trusts marking a new trend for taking the initiative away from developers
Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

Money, corruption and drugs

The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

150 years after it was outlawed...

... America's first slavery museum is established in Louisiana
Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
Tony Oursler on exploring our uneasy relationship with technology with his new show

You won't believe your eyes

Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

Moores must go. He should never have been brought back to fail again

The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn