For the record: 11/05/2009

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The Independent Online

"That it is possible to charge for content on the web is obvious from the Wall Street Journal's experience." Rupert Murdoch paves the way for his British papers to start doing the same.

Gotcha's a rocker

The new British Music Experience permanent exhibition at the O2 in London has some remarkable pieces from Noel Gallagher's Union Jack guitar to Boy George's original Culture Club clobber and an Amy Winehouse frock.

Not on permanent display, thankfully, will be the real-life Kelvin MacKenzie, who was seen at a private showing of the exhibition last Wednesday throwing ungainly shapes as he performed the Macarena with fellow Sun columnist Jane Moore inside an interactive exhibit called Dance of the Decades. Moore's other half, the PR supremo Gary Farrow, has a section of the BME all of his own, a golden model of an Oscar which, when pressed on various parts of its body, prompts booming soundbites from the former Sony BMG publicist, offering his credo on how to have a successful music career while keeping the media happy. Good luck with that.

BBC makes piles

The mighty BBC website presents a threat to commercial media, particularly newspapers who want to charge for content. The corporation's staff, though, have been hungry consumers of paid-for titles, often bought on subscription from the BBC budget. Now the Beeb is offering staff copies of the freesheet Metro, piled high each day on the main desk in the reception area of TV Centre. Perhaps it hopes for kinder coverage from Metro's sister title, the Daily Mail?

TK to the max

Tony Kaye, the eccentric genius of adland who decamped to Los Angeles over a decade ago, is on the way back. Remember the dog, cat and mouse kissing for the Solid Fuel Advisory Council ad? Or the conference of babies being addressed on the merits of the Vauxhall Astra? Those were Kaye. He also directed the controversial movie American History X. The creative director of M&C Saatchi, Graham Fink, himself regarded as one of the most daring figures in British advertising, has lured Kaye, right, back to make the agency's new work for Lucozade. And he's only gone and got Neville Brody, the legendary designer of style magazine The Face, to work on the campaign too.