Readly app launches in UK with 120 magazines
Friday 28 March 2014
Readly, an app that aims to be the Spotify of magazines, has launched in Britain, with more than 120 titles including Marie Claire, The Lady and Time Out available for a single “all-you-can-read” fee of £9.99 a month.
Spotify has won a big following with music fans by charging a monthly subscription and Readly chief executive Per Hellberg believes there is a similar appetite among magazine readers for a one-stop site.
Readly, which was founded in Sweden like Spotify, keeps costs low by using software that automatically copies each page of the print magazine and then produces an exact replica in the app.
“The traditional magazine isn’t broken,” said Mr Hellberg, explaining why the digital version mirrors the print edition and does not have extra interactive or video elements. “The benefit for the publisher is there is no investment. We do all the work for them.”
Mr Hellberg said data from Sweden, where has over 50,000 users, showed the app does not “cannablise” publishers’ sales. Only around 2 per cent of users have been “traditional paper magazine readers”.
The advantage for publishers is they receive additional revenue at a time when print circulation continues to fall, he added.
Publishers receive around 60 to 70 per cent of the subscription revenues, based on the number of page views for each magazine, and they also get in-depth data on usage.
The app can be used on up to five devices per subscription and carries not only the latest issue of each magazine but also back issues.
Leading British publishers such as IPC and Haymarket have made their titles available.
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Kim Kardashian on Bruce Jenner's 'story': 'We support him no matter what, and I think when the time is right, he'll talk'
Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
Russian girl takes her own life after parents find pornography on her computer
Ball pool for adults opens in London
- 1 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 2 Kim Kardashian on Bruce Jenner's 'story': 'We support him no matter what, and I think when the time is right, he'll talk'
- 3 Russian girl takes her own life after parents find pornography on her computer
- 4 Ball pool for adults opens in London
- 5 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
Negotiable: Recruitment Genius: This established Digital Agency based in East ...
£35 - 45K + COMMISSION (NEG): Guru Careers: A Sales Director / Business Develo...
£30000 - £35000 per annum + 20 days holidays & pension: Ashdown Group: Marketi...
£35000 - £40000 per annum: Sauce Recruitment: Working for a independently owne...