BBC reveals new digital music service Playlister aligned with YouTube, Deezer and Spotify - but service is not competitor to Apple’s iTunes - TV & Radio - Media - The Independent

BBC reveals new digital music service Playlister aligned with YouTube, Deezer and Spotify - but service is not competitor to Apple’s iTunes

Service allows listeners to tag tracks played by BBC radio presenters and songs performed on BBC television shows and then export them from their personal playlist to a chosen music streaming service

Media Editor

The BBC has gone live with a landmark global music service that aligns the corporation with the commercial music brands YouTube, Spotify and Deezer.

Outlining the new Playlister service, the BBC said it was “not offering the club card mentality” and it was confident that the relationship with big commercial partners would not compromise trust in the BBC’s ability to manage data on the user habits of licence fee payers.

Playlister allows listeners to tag tracks played by BBC radio presenters and songs performed on BBC television shows such as The Voice, and then export them from their personal playlist to a chosen music streaming service. Users are then given a warning that they are leaving the BBC’s services to enter a commercial environment.

The BBC maintained that its service was not a competitor to Apple’s iTunes download service. Apple, which will launch its iTunes radio service to UK audiences next year, said yesterday it had “no comment” on the BBC initiative.

Playlister has been enthusiastically endorsed by the British music industry, which will benefit from increased performing rights revenues from the big music streaming partners. The service offers the BBC an opportunity to extend its influence internationally as a tastemaker and curator of music. It will be included in a new globally-available BBC Radio app and be part of the revamped BBC iPlayer. On Tuesday, Lord Hall, the BBC Director General, called for a more “personal BBC”, where audiences sign in to iPlayer and are offered programme suggestions according to their previous use of BBC services.

At the beta stage launch of Playlister today, Bob Shennan, head of BBC Radio 2 and 6 Music, said: “A big issue right across the BBC is that you offer a more personalised service which is clearly data driven. You do it from a pure public service motivation rather than some commercial rationale. We are not offering the club card mentality. But we are living in a world where a lot of our audience expects us to know who they are. They live in a world where they expect to sign in but it’s really important that what they get from the BBC is an enhanced service rather than exploitation.”

The worldwide reach of Playlister offers a great opportunity for BBC radio presenters – especially the specialist music experts such as Radio 2 presenter Jo Whiley, who featured in the launch presentation. BBC Radio1 presenter Zane Lowe spoke of his excitement of the potential for having greater influence but said he had not considered the commercial possibilities. “I just want to play the records to as many people who care about them as possible. I want to see great artists have great careers and audiences to have great experiences.”

 

Mark Friend, controller of multi-platforms and interactive at the BBC, said that the BBC was willing to work with other commercial partners on Playlister but would not discuss whether talks had been held with Apple.  He pointed out that BBC radio services are already internationally available online and that Playlister would “build on that”.

Spotify is to include a dedicated BBC Playlister area in its own site, initially showcasing BBC shows ranging from BBC2’s Later with Jools Holland to Lauren Laverne: People’s Playlist on BBC 6 Music.

David Balfour, contributing editor to online music business publication Record of the Day, said that Playlister would find a different audience to iTunes radio. “It would be nice for Apple if Playlister was also on their platforms but that does not work for the BBC which wants people to be able to listen to tracks immediately and in full and Apple’s structure does not allow for that,” he said.

He predicted that some record companies would not want the BBC to make songs available in all global markets at the same time. “It might not be seamless and there could be points of tension, especially when you look at the international picture.”

News
Paper trail: the wedding photograph found in the rubble after 9/11 – it took Elizabeth Keefe 13 years to find the people in it
newsWho are the people in this photo? It took Elizabeth Stringer Keefe 13 years to find out
Arts and Entertainment
Evil eye: Douglas Adams in 'mad genius' pose
booksNew biography sheds light on comic genius of Douglas Adams
Sport
FootballFull debuts don't come much more stylish than those on show here
News
i100
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Life and Style
Kim Kardashian drawn backlash over her sexy swimsuit selfie, called 'disgusting' and 'nasty'
fashionCritics say magazine only pays attention to fashion trends among rich, white women
Arts and Entertainment
TVShows like Agents of S.H.I.E.L.D are little more than marketing tools
Arts and Entertainment
Hit the roof: hot-tub cinema east London
architectureFrom pools to football pitches, rooftop living is looking up
Travel
travel
News
The ecological reconstruction of Ikrandraco avatar is shown in this illustration courtesy of Chuang Zhao. Scientists on September 11, 2014 announced the discovery of fossils in China of a type of flying reptile called a pterosaur that lived 120 millions years ago and so closely resembled those creatures from the 2009 film, Avatar that they named it after them.
SCIENCE
Life and Style
tech
Arts and Entertainment
Matisse: The Cut-Outs exhibition attracted 562,000 visitors to the Tate Modern from April to September
art
Life and Style
Models walk the runway at the Tom Ford show during London Fashion Week Spring Summer 2015
fashionLondon Fashion Week 2014
News
Kenny G
news
News
peopleThe black actress has claimed police mistook her for a prostitute when she kissed her white husband
Life and Style
techIndian model comes with cricket scores baked in
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Director of Programming and Industry Engagement

£40k - £50k depending on experience: Sheffield Doc/Fest: Sheffield Doc/Fest is...

Resourcer / Junior Recruiter

£15-20k (DOE) + Benefits / Bonus: Guru Careers: Joining as a Resourcer / Juni...

Head of Design & UX / UX Architect

£55 - 70k: Guru Careers: Head of Design & UX / UX Architect is needed to join ...

Media and Entertainment Lawyer - City

Highly Competitive Salary: Austen Lloyd: CITY - A specialist opportunity with ...

Day In a Page

Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week