Radio 1 is 'missing target age group'
Tuesday 19 June 2012
Radio 1 has still not delivered on its aim to attract younger listeners, the BBC Trust has said.
The station, whose DJs include Chris Moyles, Fearne Cotton, Vernon Kay and Reggie Yates, is aimed at 15 to 29-year-olds.
But the BBC Trust said that despite changes made since 2009, the median age of listeners was 30.
In 2009, the Trust, the BBC's governing body, tightened the wording of Radio 1's service licence remit, emphasising that it was expected to focus on 15 to 29-year-olds rather than older listeners.
Today it said: "Our aim that Radio 1 focuses more clearly on a young target audience so that its median age is within the target age group is still outstanding," but it added that work was ongoing to address the issue.
"The median age has remained constant since our review completed in 2009 although, due to a change in Rajar methodology, it stands at 30, rather than 29, so just outside the target age group of 15 to 29-year-olds."
The Trust also said that it wanted to see BBC1 make "further progress" in broadcasting "distinctive programming in peak-time".
South Korea ferry: Vice principal rescued from sinking ship found hanged
Missing Malaysia Airlines Flight MH370: Wreckage could be found within a week as search reaches 'very critical juncture', says minister
Royal Tour 2014: Is the Duchess of Cambridge the only person ever to climb into a fighter jet wearing a dress and high heels?
Kim Jong-un, crowds and contraband: Inside North Korea with the Pyongyang marathon winner
Cover up! Mother told to show less cleavage during Disneyland family trip: 'Are we supposed to wear turtlenecks our whole lives?'
- 1 'Natural' energy drink banned for containing erectile dysfunction drug
- 2 Dylan Tombides: West Ham confirm 20-year-old striker has died after battle with cancer
- 3 Loch Ness Monster found on Apple Maps?
- 4 Angus Steakhouse: How does tourist staple continue to thrive in today's gourmet market?
- 5 Cover up! Mother told to show less cleavage during Disneyland family trip: 'Are we supposed to wear turtlenecks our whole lives?'
£26K-30k + Bonus, Private Medical Insurance, Company Pension: Charter Selectio...
£25K-28k + Bonus, Private Medical Insurance, Company Pension: Charter Selectio...
Unpaid: Kaya Responsible Travel: There are many small development projects in ...
Unpaid: Kaya Responsible Travel: As part of an ongoing effort to support local...