Last year, the actor and comedian held third position alongside high-profile names such as Tom Hanks and Kate Middleton, but now ranks at 2,615. Known as “America’s Dad” for his role on The Cosby Show, he was considered a much-loved US institution.
The findings were documented by the Marketing Arm, a unit of Omnicom Group that judges perceptions of celebrities based on online polls. The company says it has rarely seen such a dip in public opinion.
“The list changes weekly with celebrities that are well-known and some not as well-known moving up or down a spot or two based on their new data,” said The Marketing Arm spokesperson Billy Embody. “It almost changes weekly, but we rarely see a drop like Cosby’s.”
Bill Cosby: Career in pictures
Bill Cosby: Career in pictures
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Winner of his first Emmy for 'I Spy' is Bill Cosby being congratulated by his wife Camille held at Americana Hotel, 1966
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Bill Cosby in 'I Spy', 1960s
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Bill Cosby in July 1973 in Perth
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Bill Cosby and Richard Pryor in 'California Suite', 1978
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Bill Cosby and Elmo in Sesame Street, 1989
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Bill Cosby poses for a picture with Florence Griffith-Joyner in June 1989
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Comedian Bill Cosby back in 1992
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A scene from a 1992 episode of 'The Cosby Show'
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US Monica Seles breaks into laughter as she jokes with comedian Bill Cosby during a celebrity match in the stadium at the US Open for the Arthur Ashe AIDS Challenge on 27 August 1995
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Bill Cosby meets Toronto Blue Jays' All-Star Joe Carter after the Stars played the Stripes in the Celebrity All-Star game which preceded workouts for the 67th All-Star Game at Veterans Stadium on 8 July 1996 in Philadephia
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Co-hosts Oprah Winfrey and Bill Cosby joke with each other during the opening of the 2000 Essence Awards 14 April 2000 at Radio City Music Hall in New York City
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Bill Cosby jokes with baseball great Hank Aaron after they both received the Presidential Medal of Freedom Award from U.S. President George W. Bush during a ceremony on 9 July 2002 at the White House in Washington
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Bill Cosby poses backstage after winning the 'Bob Hope Humanitarian Award' during the 55th Annual Primetime Emmy Awards at the Shrine Auditorium on 21 September 2003 in Los Angeles
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'Tonight Show' host Jay Leno and comedian Bill Cosby laugh during a surprise visit by Cosby to sign a Harley-Davidson motorcycle that Leno is using to raise money for the victims of Hurricane Katrina at NBC studios on 9 September 2005 in Burbank, California
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Bill Cosby speaks during a taping of 'Meet the Press' at the NBC studios on 14 October 2007 in Washington
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Bill Cosby at the 12th annual Mark Twain Prize for American Humor at the John F. Kennedy Center on 26 October 2009 in Washington
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Bill Cosby speaks at the National Action Network's 20th annual Keepers of the Dream Awards gala in New York on 6 April 2011
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Bill Cosby during the 100th anniversary celebration of the Beverly Hills Hotel & Bungalows supporting the Motion Picture & Television Fund and the American Comedy Fund, 2012
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Bill Cosby speaks onstage at the Thurgood Marshall College Fund 25th Awards Gala on 11 November 2013 in Washington
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Bill Cosby performs at the Treasure Island Hotel & Casino on 26 September 2014 in Las Vegas
Cosby now ranks alongside American footballer Manti Te’O, who was involved in a fake girlfriend controversy. In 2013, Te’O told the press that his girlfriend had died of leukaemia, but it was later discovered that her death was a hoax. Her existence had been fabricated by a man called Ronaiah Tuiasosopo, who was in love with the footballer and conducted a relationship with him exclusively online under the guise of a woman.
Cosby’s social media popularity has also been significantly marred. Networked Insights, which analyses social media, has found that of nearly 700,000 comments made about Cosby in the first 20 days of November, a third of those were negative.
Over the past two months, numerous women have accused the actor of sexual assault. Many of his stand-up shows have been cancelled in light of the allegations.
Cosby has defended himself, saying that, “People need to fact check” before coming to any decisions. His lawyers have strongly denied all claims.
“I know people are tired of me not saying anything, but a guy doesn’t have to answer to innuendos,” Cosby told Florida Today.
“People should fact check. People shouldn’t have to go through that and shouldn’t answer to innuendos.”
Last Friday, he was given standing ovation when he performed at Melbourne, Florida.
In 2006, Andrea Constand claimed that Cosby had drugged and assaulted her in his Philadelphia mansion in 2004 - allegations firmly denied by his lawyers. Over 13 alleged victims were proposing to testify but the civil case with Constand settled in 2006. The terms of the settlement remain undisclosed.
Cosby has never been arrested or charged with any offence arising from the allegations.Reuse content