Among the tributes being shared online to David Bowie, many are praising the late glam rock singer for challenging MTV for refusing to play music by black people in 1982.
An excerpt of the interview has been shared by thousands on Twitter.
In the middle of an on air interview, he suddenly asked: "Why are there practically no Black artists on the network?"
There are many reasons to love David Bowie. Here's one. 1982: challenging MTV on their refusal to play black music: pic.twitter.com/0ku30wccVG— Charlene White (@CharleneWhite) January 11, 2016
Interviewer Mark Goodman replied: "We seem to be doing music that fits into what we want to play on MTV. The company is thinking in terms of narrowcasting."
The answer wasn't good enough for Bowie, who pressed on: "There seem to be a lot of black artists making very good videos that I'm surprised aren't being used on MTV.
Mr Goodman then had to defend MTV's broadcasting format: "We have to try and do what we think not only New York and Los Angeles will appreciate, but also Ploughkeepsie or the Midwest.
"Pick some town in the Midwest which would be scared to death by... a string of other black faces, or black music.
"We have to play music we think an entire country is going to like, and certainly we're a rock and roll station."
David Bowie: Life in pictures
David Bowie: Life in pictures
David Bowie in 1960s
Davy Jones; life before David Bowie
David Bowie in 1964
David Bowie 'In Mime' at the Middle Earth Club, London, 1968
David Bowie in 1969
David Bowie performing his final concert as Ziggy Stardust at the Hammersmith Odeon, London, 1973
David Bowie in 1973
David Bowie, with his wife Angela (Angie) and his son Zowie, after receiving an award for his latest record "Ziggy stardust" in Amsterdam, 1974
David Bowie in the 1970s
David Bowie's son, Duncan Jones, confirmed his death on Twitter
David Bowie in the 1980s
David Bowie gives a press conference presenting the Japanese movie 'Merry Christmas Mr. Lawrence' directed by Nagisa Oshima, during the 36th International Film Festival in Cannes, 1983
David Bowie performs on stage during a concert in La Courneuve, 1987
David Bowie during his concert in West Berlin, Federal Republic of Germany, 1987
David Bowie shakes hands with Princess Diana, 1993
David Bowie autographs copies of his newest album 'Outside' at the grand opening of a Herald Square music store 26 September 1995 in New York
David Bowie performs at the Panathinaikos stadium in Athens during a rock festival, 1996
David Bowie and his wife, supermodel Iman smile as they pose for photos after Bowie received a star on the world famous Walk of Fame 12 February in Hollywood, 1997
David Bowie getting ready to perform 'Earthling' at the Phoenix Music Festival in 1997
David Bowie on stage performing during the Tibet House Benefit Concert in New York City, 2001
David Bowie Meltdown concert at the Royal Festival Hall, London, June 2002
David Bowie performing during his concert at the Stravinski hall stage of the Montreux Jazz Festival, in Montreux, Switzerland, 2002
David Bowie in 'Last Call with Carson Daly' TV programme taping in New York, 2003
David Bowie walks with his with wife Iman and daughter Alexandria (2) in New York, 2003
David Bowie performs on stage on the third and final day of 'The Nokia Isle of Wight Festival 2004' at Seaclose Park, in Newport, UK
David Bowie poses with a pig, 2004
David Bowie and Kate Moss at the 2005 CFDA Awards dinner party at the New York Public Library in New York City, 2005
David Bowie and model Iman arrive to the Metropolitan Museum of Art Costume Institute Gala, Superheroes: Fashion and Fantasy, held at the Metropolitan Museum of Art in New York City, 2008
David Bowie anf Tilda Swinton at the MoMA's 6th Annual Film Benefit in New York, 2013
Flowers are left below a mural of David Bowie on the wall of a Morley's store in Brixton on 11 January 2016
Still unimpressed, Bowie asked: "Don't you think it's a frightening predicament to be in?"
Mr Goodman said: "Yeah, but no less so here than in radio."
Bowie then pounced on his reply: "Don't say, 'Well, it's not me, it's them.' Is it not possible it should be a conviction of the station and of the radio stations to be fair... to make the media more integrated?"
The singer died on Sunday after an 18-month battle with cancer.
Three days earlier, he had celebrated his 69th birthday and the release of his 25th album '★' (Blackstar), which is described as "the most extreme album of his entire career".