Jodie Marsh: Fashion retailer Asos donates £10,000 to anti-bullying campaign after likening model to a man on Twitter

The glamour star turned body builder was "disgusted" by the company's response to one customer's question about male models

Online fashion retailer Asos has apologised to Jodie Marsh with a £10,000 donation to an anti-bulling charity after they likened her to a man on Twitter.

The glamour model was left seething and "shaking with anger" when she spotted that the company had used a picture of her in her body building phase to post a response to a customer’s question about why they didn’t use male models with a more "manly" physique.

"Will this do?" they tweeted back, attaching the offending image of Marsh.

"This has reduced me to tears," she told The Sun. "I have been consoling my aunt following the death of my uncle and this is just not something I needed to deal with right now when my family is going through a difficult bereavement.

"It's totally unacceptable for such a big fashion company to ridicule the way a woman looks - what kind of message does this send to their customers?"

She initially hit back at the brand on Twitter with a slew of outraged messages, retweeting notes of support from her followers and even tweeting back to Asos a photograph of her wearing one of their dresses.

"Do you think I look like a man????? I don't. I'm disgusted," she wrote.

 

 

 

After realising the mistake, Asos quickly tweeted an apology:

 

But that didn’t cut it for Marsh, who tweeted the following:

 

Later on, and after facing a backlash its own followers, the brand issued a second, more formal apology:

 

Today, Asos announced its decision to donate a substantial sum of money to the Diana Award, which aims to fund acceptance and tolerance education among young people:

 

 

 

 

 

The former glamour model, 35, started training as a body builder in 2009. She starred in two TV shows hosted on the DMAX network that chronicled her gruelling training regime in 2012, Jodie Marsh: Bodybuilder and Jodie Marsh: Brawn in the USA.

She also appeared on Channel 5’s Bullied: My Secret Past , in which she spoke of the effect being tormented at school continues to have on her adult life.

Start your day with The Independent, sign up for daily news emails
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Recruitment Genius: HR and Payroll Manager

£35000 - £38000 per annum: Recruitment Genius: This dynamic outsourced contact...

Recruitment Genius: Production & Quality Control Assistant

£19000 - £21000 per annum: Recruitment Genius: An excellent opportunity for a ...

Ashdown Group: Group HR Advisor - Kettering - £32,000

£28000 - £32000 per annum: Ashdown Group: Group HR Advisor with an established...

Guru Careers: HR Manager / HR Generalist

£40 - 50k (DOE) + Bonus: Guru Careers: We are seeking a HR Manager / HR Genera...

Day In a Page

General Election 2015: The masterminds behind the scenes

The masterminds behind the election

How do you get your party leader to embrace a message and then stick to it? By employing these people
Machine Gun America: The amusement park where teenagers go to shoot a huge range of automatic weapons

Machine Gun America

The amusement park where teenagers go to shoot a huge range of automatic weapons
The ethics of pet food: Why are we are so selective in how we show animals our love?

The ethics of pet food

Why are we are so selective in how we show animals our love?
How Tansy Davies turned 9/11 into her opera 'Between Worlds'

How a composer turned 9/11 into her opera 'Between Worlds'

Tansy Davies makes her operatic debut with a work about the attack on the Twin Towers. Despite the topic, she says it is a life-affirming piece
11 best bedside tables

11 best bedside tables

It could be the first thing you see in the morning, so make it work for you. We find night stands, tables and cabinets to wake up to
Italy vs England player ratings: Did Andros Townsend's goal see him beat Harry Kane and Wayne Rooney to top marks?

Italy vs England player ratings

Did Townsend's goal see him beat Kane and Rooney to top marks?
Danny Higginbotham: An underdog's tale of making the most of it

An underdog's tale of making the most of it

Danny Higginbotham on being let go by Manchester United, annoying Gordon Strachan, utilising his talents to the full at Stoke and plunging into the world of analysis
Audley Harrison's abusers forget the debt he's due, but Errol Christie will always remember what he owes the police

Steve Bunce: Inside Boxing

Audley Harrison's abusers forget the debt he's due, but Errol Christie will always remember what he owes the police
No postcode? No vote

Floating voters

How living on a houseboat meant I didn't officially 'exist'
Louis Theroux's affable Englishman routine begins to wear thin

By Reason of Insanity

Louis Theroux's affable Englishman routine begins to wear thin
Power dressing is back – but no shoulderpads!

Power dressing is back

But banish all thoughts of Eighties shoulderpads
Spanish stone-age cave paintings 'under threat' after being re-opened to the public

Spanish stone-age cave paintings in Altamira 'under threat'

Caves were re-opened to the public
'I was the bookies’ favourite to be first to leave the Cabinet'

Vince Cable interview

'I was the bookies’ favourite to be first to leave the Cabinet'
Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat