Jodie Marsh: Fashion retailer Asos donates £10,000 to anti-bullying campaign after likening model to a man on Twitter

The glamour star turned body builder was "disgusted" by the company's response to one customer's question about male models

Online fashion retailer Asos has apologised to Jodie Marsh with a £10,000 donation to an anti-bulling charity after they likened her to a man on Twitter.

The glamour model was left seething and "shaking with anger" when she spotted that the company had used a picture of her in her body building phase to post a response to a customer’s question about why they didn’t use male models with a more "manly" physique.

"Will this do?" they tweeted back, attaching the offending image of Marsh.

"This has reduced me to tears," she told The Sun. "I have been consoling my aunt following the death of my uncle and this is just not something I needed to deal with right now when my family is going through a difficult bereavement.

"It's totally unacceptable for such a big fashion company to ridicule the way a woman looks - what kind of message does this send to their customers?"

She initially hit back at the brand on Twitter with a slew of outraged messages, retweeting notes of support from her followers and even tweeting back to Asos a photograph of her wearing one of their dresses.

"Do you think I look like a man????? I don't. I'm disgusted," she wrote.

 

 

 

After realising the mistake, Asos quickly tweeted an apology:

 

But that didn’t cut it for Marsh, who tweeted the following:

 

Later on, and after facing a backlash its own followers, the brand issued a second, more formal apology:

 

Today, Asos announced its decision to donate a substantial sum of money to the Diana Award, which aims to fund acceptance and tolerance education among young people:

 

 

 

 

 

The former glamour model, 35, started training as a body builder in 2009. She starred in two TV shows hosted on the DMAX network that chronicled her gruelling training regime in 2012, Jodie Marsh: Bodybuilder and Jodie Marsh: Brawn in the USA.

She also appeared on Channel 5’s Bullied: My Secret Past , in which she spoke of the effect being tormented at school continues to have on her adult life.

Start your day with The Independent, sign up for daily news emails
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs People

Ashdown Group: HR Manager - West London - £50,000

£40000 - £50000 per annum + bonus: Ashdown Group: HR Manager - West London - £...

Recruitment Genius: Recruitment & HR Administrator

£17000 - £18000 per annum: Recruitment Genius: This is an exciting opportunity...

Guru Careers: HR Manager / HR Business Partner

£55 - 65k (DOE) + Benefits: Guru Careers: A HR Manager / HR Business Partner i...

Recruitment Genius: Senior HR Assistant

£23000 - £25000 per annum: Recruitment Genius: The Company's vision is to be t...

Day In a Page

John Palmer: 'Goldfinger' of British crime was murdered, say police

Murder of the Brink’s-MAT mastermind

'Goldfinger' of British crime's life ended in a blaze of bullets, say police
Forget little green men - aliens will look like humans, says Cambridge University evolution expert

Forget little green men

Leading evolutionary biologist says aliens will look like humans
The Real Stories of Migrant Britain: An Algerian scientist adjusts to life working in a kebab shop

The Real Stories of Migrant Britain

An Algerian scientist struggles to adjust to her new life working in a Scottish kebab shop
Bodyworlds museum: Dr Gunther von Hagens has battled legal threats, Parkinson's disease, and the threat of bankruptcy

Dying dream of Doctor Death

Dr Gunther von Hagens has battled legal threats, Parkinson's disease, and the threat of bankruptcy
UK heatwave: Temperature reaches 39.8 degrees on Central Line - the sweatiest place in London

39.8 degrees recorded on Tube

There's hot (London) and too damn hot (the Underground). Simon Usborne braved the Central line to discover what its passengers suffer
Kitchens go hi-tech: From robot chefs to recipe-shopping apps, computerised cooking is coming

Computerised cooking is coming

From apps that automatically make shopping lists from your recipe books to smart ovens and robot chefs, Kevin Maney rounds up innovations to make your mouth water
Jessie Cave interview: The Harry Potter star has published a feminist collection of cartoons

Jessie Cave's feminist cartoons

The Harry Potter star tells Alice Jones how a one-night stand changed her life
Football Beyond Borders: Even the most distruptive pupils score at homework club

Education: Football Beyond Borders

Add football to an after-school homework club, and even the naughtiest boys can score
10 best barbecue books

Fire up the barbie: 10 best barbecue books

We've got Bibles to get you grilling and smoking like a true south American pro
Wimbledon 2015: Nick Bollettieri - Junk balls and chop and slice are only way 5ft 1in Kurumi Nara can live with Petra Kvitova’s power

Nick Bollettieri's Wimbledon Files

Junk balls and chop and slice are only way 5ft 1in Kurumi Nara can live with Petra Kvitova’s power
Ron Dennis exclusive: ‘This is one of the best McLaren teams ever – we are going to do it’

‘This is one of the best McLaren teams ever – we are going to do it’

Ron Dennis shrugs off a poor start to the season in an exclusive interview, and says the glory days will come back
Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

Making of a killer

What motivated a shy student to kill 38 holidaymakers in Tunisia?
UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

Just when you thought your commute couldn't get any worse...

Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

The Real Stories of Migrant Britain

Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
Cheaper energy on the way, but it's not all sunshine and rainbows

Cheaper energy on the way, but it's not all sunshine and rainbows

Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most