Nigel Farage asserts that breastfeeding mothers should "sit in the corner" rather than feed their babies in an "ostentatious" way.
He said some people feel "very uncomfortable" and "embarrassed" about seeing women openly breastfeeding, although it isn’t a scene that he is "terribly hung up about".
"I’m not particularly bothered about it, but I know a lot of people do feel very uncomfortable, and look – this is just a matter of common sense, isn’t it?" he said on LBC Radio.
"I think that given that some people feel very embarrassed by it, it isn’t too difficult to breastfeed a baby in a way that's not openly ostentatious," Mr Farage said.
His comments come after a mother was given a large napkin to cover her baby while feeding her baby in Claridge’s to avoid causing "offence" to other guests.
Ukip gaffes and controversies
Ukip gaffes and controversies
1/18 European elections poster
Party's latest EU election posters branded 'racist' and compared to BNP campaigns
2/18 Farage 'car-crash' interview
Ukip spin doctor forced to intervene as Farage falters in disastrous radio interview
3/18 Neil Hamilton
Picture Exclusive: The year is 1998. The venue is a Springbok Club meeting. The flag is a symbol for white supremacists in South Africa. And the speaker is Ukip’s deputy chairman, Neil Hamilton
4/18 Kerry Smith
Kerry Smith resigned as would-be MP for South Basildon and East Thurrock after it emerged he had mocked gay party members as “disgusting poofters”, joked about shooting people from Chigwell in a “peasant hunt” and referred to someone with a Chinese name as a “Chinky bird”
5/18 Natasha Bolter
Former Ukip member Natasha Bolter was suspected of not having the teaching qualifications she professed to, only days after it was revealed that claims of her having attended Oxford University were also false
6/18 Ukip Calypso song
Mike Reid released a single in praise of UKIP trying to control the UK's borders, only to withdraw the single after being accused of racism for singing in a Jamaican accent
7/18 Janice Atkinson
Janice Atkinson, Ukip's South East chair, pictured by protesters while campaigning in Ashford, Kent with local party chair Norman Taylor
8/18 Ukip cancels Freephone
Ukip cancels Freephone number after protesters repeatedly called to push up costs
9/18 Farage 'car-crash' interview
Mr Farage appeared to be caught out on a number of issues, from Romanian neighbours to people speaking foreign languages on the train
10/18 Ukip employs illegal immigrants
Ukip criticised after European election candidate found employing illegal immigrants
11/18 Magnus Nielsen
Ukip candidate: 'Take away the right to vote to improve election turnout'
12/18 Poster model
A “British builder” portrayed in a Ukip poster accusing EU workers of taking UK jobs turns out to be an Irish actor - aka a migrant worker
13/18 'Arrest protesters'
Ukip called for police to arrest protesters ‘who call us fascists’ ahead of showdown with anti-fascist groups in Brighton
14/18 London Live make-up
Ukip's Nigel Farage reportedly refused to go on London Live 'without professional make up-artist'
15/18 Andre Lampitt
Ukip forced to suspend the "poster boy" of its European election broadcast, after it was revealed he had posted a series of vile racist comments on Twitter
Nigel Farage says he is taking taking legal advice over “outrageous” allegations that he is responsible for more than £50,000 of “missing” EU funding that was paid directly into his personal bank account
17/18 Have I Got News For You
Nigel Farage appears in Have I Got News For You, spends the entire episode being ridiculed over expenses and party 'fruitcakes'
18/18 Anti-gay comments
Local branch chairman for Ukip defends a party's councillor candidate Douglas Denny who called gay people “abnormal” and said he wished “they stop trying to ram it down my throat”, all while discussing whether the word “sodomite” should be used
"Frankly, that’s up to Claridge's, and I very much take the view that if you're running an establishment you should have rules," he said.
When asked if women should perhaps sit in a toilet if they want to feed their babies, he came up with another solution.
"Or perhaps sit in the corner, or whatever it might be – that's up to Claridge’s," he said.
"It’s not an issue that I get terribly hung up about, but I know particularly people of the older generation feel awkward and embarrassed by it."