The Duke and Duchess of Cambridge have become two of the most popular members of the royal family, largely by appearing more accessible and relatable to the British public.
Intimate family photos are often shared through the Kensington Palace Twitter account, bridging the gap between the public and the royals by creating a channel that users can engage with.
But try as the royal spin machine might to make them appear like just another regular family, William and Kate are often revealed to be quite the opposite - a prime example being the fanfare that surrounded Prince George's almost-birthday.
It seems to be the births, birthdays, christenings and everyday family events (aside from the tax-payer funded lifestyle) that prove just how far removed life as a royal is from the lives lived by the rest of the UK. A few examples include:
1) Having a quiet, family-only christening for Princess Charlotte - but inviting Mario Testino, an internationally renowned photographer, to take the pictures.
2) Getting Prince George dressed up in a romper suit that just happened to be exactly the same outfit his father Prince William was photographed wearing at Prince Harry's christening, thereby creating the perfect photo opportunity.
3) Dressing Kate in something white and simple for the occasion, such as a jacket produced by one of the world’s most famous designers, Alexander McQueen.
4) Taking Prince George to the hospital to meet his new baby sister - after getting him to give his best royal wave to the hundreds of cameras gathered outside the ward.
5) Sharing a picture of Prince George on Twitter ahead of his birthday (via a verified account with 564,000 followers, accompanied by a press release from Kensington Palace, a quote from a spokesperson and strict rules on crediting and sharing the image), which, of course, was also taken by Testino.