Ball pool for adults opens in London

*UPDATE* the ball pool is now closed

*UPDATE* The ball pool for adults is now closed.

Because being an adult is rubbish and all anyone really wants to do is thrash around in a soft play area, a bunch of heroes have opened a pop-up ball pit in Hammersmith.

The pit is free to visit and contains 81,000 balls, which can entertain up to 30 people at one time.

It is the brainchild of creative agency Pearlfisher, who will donate £1 to the charity Right to Play for every person that visits.

They've shunned the traditional multi-coloured balls, instead going for a nice calming, utopian white.

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As well as being a good way to let off some steam, play is thought to aid creative thinking.

And the ball pool is a great place to hold your 3pm meeting:

We suggest taking your kid along and making them sit at the edge and watch as you move around the pit like a majestic whale.

The installation follows a similar one from Turner prize-winning artist Martin Creed last year, who filled a room with white balloons.

Jump In! is at Pearlfisher Gallery: 50 Brook Green, W6 7BJ until 13 February. Open Monday to Friday 10am – 5pm.

Email jumpin@pearlfisher.com to reserve your place.

@christophhooton

 

 

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