Greggs launches their own version of a 'cronut', the Greggsnut
Bakers say the launch is 'the most exciting thing since the birth of the sausage roll'
Greggs are launching their own version of the ‘cronut’, the croissant-doughnut hybrid that took New York's bakers and bellies by storm.
The soft buttery treat that melts upon the tongue in sweet pastry flakes has already crossed the pond to one London establishment, with Rinkoff Bakery in London sellling a version of the Cronut - called the CroDough.
Now Greggs are keen to get in on the pastry portmanteau, with the not so delicately named ‘Greggsnut’.
For £1, Londoners will be able to purchase the ‘Greggsnut’ in two flavours, summer berry & crème and caramel and pecan.
The Dominique Ansel Bakery in New York were first to trademark the ‘Cronut’ name and recipe, saying the the treat was not simply created by frying croissant dough, but by ‘laminating’ the mixture to make it extra flaky.
‘Laminating’ describes the process of making pastry by alternating layers of dough and butter and is already used in puff pastry for example.
With the cronut native only to New York, Heidi Klum reportedly hired a private jet to fly her cronuts home and the Dominique Ansel bakery has a two-Cronut-per-person limit on in-store purchases.
Greggs are keen that their upmarket creation will be similarly received, describing the launch as "the most exciting thing since the birth of the sausage roll."
They added: "We are hoping the combination of a Greggs own layered pastry shaped into a doughnut captures the taste buds of London.”
- 1 Which country would be hardest to invade?
- 2 The man who filmed the Freddie Gray video has been arrested at gunpoint
- 4 Floyd Mayweather's mouthguard costs $25,000 - enough to fly to Las Vegas and back 18 times
- 5 Royal baby girl born: Duchess of Cambridge's second child will be a princess thanks to Queen
Which country would be hardest to invade?
Morgan Freeman on the riot-focused coverage of the Baltimore protests: 'F**k the media'
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
The man who filmed the Freddie Gray video has been arrested at gunpoint
Nepal earthquake: Many survivors receiving no help despite relief effort
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
Indonesia executions live: 'Hysterical' families heard prisoners being shot dead by firing squad
General Election 2015: SNP and its activists 'openly racist' towards the English, Farage says
EU exit would hit UK economy much harder than neighbouring countries, study finds
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...
£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...
£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...
£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...