'Biggest' Apple store opens doors in London
Saturday 07 August 2010
The largest Apple store in the world is opening its doors for the first time in London's Covent Garden.
Set in the heart of one of London's busiest shopping districts, the new store is Apple's 28th in the UK and its 300th worldwide.
Ron Johnson, Apple's senior vice president of retail, said: "Every time we make a product, we try and better what came before it, we tried to do the same with our stores and this is what we have done here. It is our most historic store, we've spent a lot of time refurbishing the building, retaining its original features and giving it an Apple spin."
The Grade II listed building was restored using English oak and York stone. Floating glass staircases, exposed brickwork and a large skylight complete the refurbishment.
The first customer arrived at 10am on Friday - 24 hours early - to secure her place at the front of the queue. International law student Rose Williams from Pittsburgh, Pennsylvania said she used the time to brush up on her studies.
"I brought along two law books," said the 29-year-old. "But with all the people wanting to talk to me I've not had much chance to read them. I'm hoping to buy an iPhone and maybe an iPad - I might treat myself to both."
Apple has employed 300 staff to deal with the expected crowds, swelled with the promise of more iPhones and iPads in stock than anywhere else in the world.
So far this year nearly 150 million people have visited Apple stores in ten countries including the US, UK, Italy, Australia, Canada, Japan, China, Switzerland, Germany and France. However, London's Regent Street store is Apple's busiest.
Wellcome Image Awards: The most striking images from the world of science, including breast cancer cells under chemical attack and a photographer’s own kidney stone
Missing Malaysia Airlines plane: Terrorism explanation 'cannot be ruled out', says CIA
Bob Crow death: 'Admired by his members, feared by employers' - Tributes pour in for RMT union leader and 'working class hero' Bob Crow
Oscar Pistorius murder trial: Athlete repeatedly sick as court hears 'graphic details' of Reeva Steenkamp's post-mortem
How climate change helped Genghis Khan: Scientists believe a sudden period of warmer weather allowed the Mongols to invade with such success
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Poor 'live like animals' says Boris's privately educated sister after going on 'poverty safari'
Exclusive: Impact of immigrants on British workers ‘negligible’
Vince Cable: Teachers 'know absolutely nothing' about the world of work
Ukraine crisis: Russia pledges to 'retaliate against sanctions' as Ukrainian president says Crimea vote will not be recognised
The quiet diplomat: Catherine Ashton - recognised and admired in all the world’s troubled countries, yet ridiculed at home
- 2 Family forced to flee home after discovering 'terrifying' nest of spiders in bananas
- 3 First Kiss: Filmmaker gets 20 strangers to make out on YouTube with awkward results
- 4 Grace Dent: Who cares if she spells it Barraco Barner? Gemma Worrall is more employable than some bookish arts graduate
£20000 - £23000 per annum: Inspiring Interns: Our client specialises in creati...
£30000 - £50000 per annum + Very Competitive Salary: Austen Lloyd: Private Cli...
£30000 - £35000 per annum + Very Competitive Salary: Austen Lloyd: Residential...
£1000 per month: Inspiring Interns: The company works with Tier 1 FTSE 100 Ban...