'Biggest' Apple store opens doors in London
Saturday 07 August 2010
The largest Apple store in the world is opening its doors for the first time in London's Covent Garden.
Set in the heart of one of London's busiest shopping districts, the new store is Apple's 28th in the UK and its 300th worldwide.
Ron Johnson, Apple's senior vice president of retail, said: "Every time we make a product, we try and better what came before it, we tried to do the same with our stores and this is what we have done here. It is our most historic store, we've spent a lot of time refurbishing the building, retaining its original features and giving it an Apple spin."
The Grade II listed building was restored using English oak and York stone. Floating glass staircases, exposed brickwork and a large skylight complete the refurbishment.
The first customer arrived at 10am on Friday - 24 hours early - to secure her place at the front of the queue. International law student Rose Williams from Pittsburgh, Pennsylvania said she used the time to brush up on her studies.
"I brought along two law books," said the 29-year-old. "But with all the people wanting to talk to me I've not had much chance to read them. I'm hoping to buy an iPhone and maybe an iPad - I might treat myself to both."
Apple has employed 300 staff to deal with the expected crowds, swelled with the promise of more iPhones and iPads in stock than anywhere else in the world.
So far this year nearly 150 million people have visited Apple stores in ten countries including the US, UK, Italy, Australia, Canada, Japan, China, Switzerland, Germany and France. However, London's Regent Street store is Apple's busiest.
Mountain goats miraculously survive avalanche in the Alps
Skyfall's Ben Whishaw confirmed for Freddie Mercury film
A cautionary tale for ambitious would-be authors
Trenton Oldfield deportation: Boat Race protester allowed to stay in UK over fears his Indian wife would face racism in Australia
Sir Ian McKellen hits back at Damian Lewis' 'fruity actor' claims
Gurdwaras-turned-food banks: Sikh temples are catering for rise in Britain’s hungry
Teenage girl convicted of robbery after taking pre-crime selfie wielding knife
'I'm experiencing austerity as well', says Princess Michael of Kent
- 1 Dear Sir Jimmy Savile: A comedian's words of valediction to the nation's trusted uncle
- 2 Gurdwaras-turned-food banks: Sikh temples are catering for rise in Britain’s hungry
- 3 Teenage girl convicted of robbery after taking pre-crime selfie wielding knife
- 4 Newly vegan Beyoncé wears fox fur to dine in meat free restaurant
- 5 'I'm experiencing austerity as well', says Princess Michael of Kent
- < Previous
- Next >
£50000 - £55000 per annum + excellent benefits + bonus: Pro-Recruitment Group:...
£35000 - £44000 per annum + excellent company benefits: Pro-Recruitment Group:...
£50000 - £65000 per annum + Benefits: Pro-Recruitment Group: Manager - Tailor ...
£33000 per annum + benefits: Pro-Recruitment Group: Audit Senior - Birmingham ...