Black Friday gets underway early in the US, but even Britain isn't immune to the shopping bargain madness

The traditional shopping frenzy takes place the day after Thanksgiving in the US and marks the beginning of the Christmas shopping season

It is known as Black Friday, and is the day the US, and increasingly the UK, goes mad for a bargain.

The traditional shopping frenzy takes place the day after Thanksgiving and marks the beginning of the Christmas shopping season, with an estimated 147 million people in the US expected to hit the shops.

The name of the day is thought to originate from the fact it marks retailers moving from the red into the black again.

The festival of spending is also usually marked by complete bedlam in stores across the US as shoppers battle to steal a bargain.

Early reports suggest there has already been fighting in some shops.

Experts expect online spending alone to rocket by 10 per cent, and even the UK is unlikely to be unaffected with Britons expected to spend around £200m online.

Last year Apple offered deals on its products cutting prices by up to 10 percent.

Retailers in the UK who have a price guarantee, such a John Lewis, will have to match the price drops.

Due to the fragility of the US economy this year the day is of special importance to retailers.

This was indicated by the fact many shops opened their sales on Thursday night.

When Macy's opened its doors in New York City at midnight, 11,000 shoppers showed up.

Target Corp. opened its doors at 9 p.m. three hours earlier than last year.

Sears, which didn't open on Thanksgiving last year, opened at 8 p.m.

Elizabeth Garcia, a sales rep from New York City, went shopping at about 3:30 a.m. at a nearby Toys R Us in Times Square.

Garcia, who has three children ages three, five and seven, said she specifically decided on the late time to avoid the crowds on Thanksgiving when the store opened at 8 p.m.

She believes that was the best decision: Last year, Garcia almost got into a fight over a Tinker Bell couch, but this year things were much calmer.

"This year I wasn't about to kill people," she said.

Are shoppers abandoning their children in the dash for a bargain?

A thread on the website Reddit has been set up discussing how some shoppers appear to be leaving their children unattended in car parks as they hunt for a bargain.

One post on the site said: "Work at a police station, already got a call like this last night. Woman parked her van in a handicapped spot and went to the store. Her very young children were so confused and upset they began asking passers by for help."

Another appeared to show a picture of children abandoned outside a store. And yet another user posted: "More Black Friday child neglect: Around 1AM my boss was walking through the parking lot to our store in the mall and witnessed a child no older than 2 years "hanging out of a car".

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Life and Style
fashionHealth concerns and 'pornified' perceptions have made women more conscious at the beach
Arts and Entertainment
tv
Sport
Ojo Onaolapo celebrates winning the bronze medal
commonwealth games
Arts and Entertainment
Rock band Led Zeppelin in the early 1970s
musicLed Zeppelin to release alternative Stairway To Heaven after 43 years
Arts and Entertainment
High-flyer: Chris Pratt in 'Guardians of the Galaxy'
filmHe was homeless in Hawaii when he got his big break. Now the comic actor Chris Pratt is Hollywood's new favourite action star
Sport
Van Gaal said that his challenge in taking over Bobby Robson's Barcelona team in 1993 has been easier than the task of resurrecting the current United side
footballA colourful discussion on tactics, the merits of the English footballer and rebuilding Manchester United
Life and Style
Sainsbury's could roll the lorries out across its whole fleet if they are successful
tech
Travel
The shipping news: a typical Snoozebox construction
travelSpending the night in a shipping container doesn't sound appealing, but mobile crash pads are popping up at the summer's biggest events
Arts and Entertainment
'Old Fashioned' will be a different kind of love story to '50 Shades'
film
Arts and Entertainment
Tracey Emin's 'My Bed' is returning to the Tate more than 15 years after it first caused shockwaves at the gallery
artTracey Emin's bed returns to the Tate after record sale
Arts and Entertainment
Smart mover: Peter Bazalgette
filmHow live cinema screenings can boost arts audiences
Environment
Neil Young performing at Hyde Park, London, earlier this month
environment
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Project Coordinator

Competitive: The Green Recruitment Company: The Organisation: The Green Recrui...

Project Manager (HR)- Bristol - Upto £400 p/day

£350 - £400 per annum + competitive: Orgtel: Project Manager (specializing in ...

Embedded Linux Engineer

£40000 - £50000 per annum + competitive: Progressive Recruitment: Embedded Sof...

Senior Hardware Design Engineer - Broadcast

£50000 - £65000 per annum + Benefits: Progressive Recruitment: Working for a m...

Day In a Page

Save the tiger: The animals bred for bones on China’s tiger farms

The animals bred for bones on China’s tiger farms

The big cats kept in captivity to perform for paying audiences and then, when dead, their bodies used to fortify wine
A former custard factory, a Midlands bog and a Leeds cemetery all included in top 50 hidden spots in the UK

A former custard factory, a Midlands bog and a Leeds cemetery

Introducing the top 50 hidden spots in Britain
Ebola epidemic: Plagued by fear

Ebola epidemic: Plagued by fear

How a disease that has claimed fewer than 2,000 victims in its history has earned a place in the darkest corner of the public's imagination
Chris Pratt: From 'Parks and Recreation' to 'Guardians of the Galaxy'

From 'Parks and Recreation' to 'Guardians of the Galaxy'

He was homeless in Hawaii when he got his big break. Now the comic actor Chris Pratt is Hollywood's new favourite action star
How live cinema screenings can boost arts audiences

How live cinema screenings can boost arts audiences

Broadcasting plays and exhibitions to cinemas is a sure-fire box office smash
Shipping container hotels: Pop-up hotels filling a niche

Pop-up hotels filling a niche

Spending the night in a shipping container doesn't sound appealing, but these mobile crash pads are popping up at the summer's biggest events
Native American headdresses are not fashion accessories

Feather dust-up

A Canadian festival has banned Native American headwear. Haven't we been here before?
Boris Johnson's war on diesel

Boris Johnson's war on diesel

11m cars here run on diesel. It's seen as a greener alternative to unleaded petrol. So why is London's mayor on a crusade against the black pump?
5 best waterproof cameras

Splash and flash: 5 best waterproof cameras

Don't let water stop you taking snaps with one of these machines that will take you from the sand to meters deep
Louis van Gaal interview: Manchester United manager discusses tactics and rebuilding after the David Moyes era

Louis van Gaal interview

Manchester United manager discusses tactics and rebuilding after the David Moyes era
Will Gore: The goodwill shown by fans towards Alastair Cook will evaporate rapidly if India win the series

Will Gore: Outside Edge

The goodwill shown by fans towards Alastair Cook will evaporate rapidly if India win the series
The children were playing in the street with toy guns. The air strikes were tragically real

The air strikes were tragically real

The children were playing in the street with toy guns
Boozy, ignorant, intolerant, but very polite – The British, as others see us

Britain as others see us

Boozy, ignorant, intolerant, but very polite
How did our legends really begin?

How did our legends really begin?

Applying the theory of evolution to the world's many mythologies
Watch out: Lambrusco is back on the menu

Lambrusco is back on the menu

Naff Seventies corner-shop staple is this year's Aperol Spritz