First the split, then the court fight. What now for Ms Mills?

Her image is at an all-time low, but reality TV could yet give Heather the last laugh

As her celebrity persona passes into temporary obscurity perhaps its time to stop and take a close look at the Heather Mills phenomenon. Not since the cult of Myra Hindley have we encountered so much vitriol aimed at one woman. Poor Heather has been on a rough ride and taken a long drop into a deep well of resentment. So, what is her crime? To marry a pop royal and then try to convince the world that she was bigger than her Beatle?

I have to admit I was part of the smug media cartel that pontificated about her ego, hubris, prominent outbursts and estrangement from reality. However, I believe that we all might have to reappraise the woman if she manages to turn it around and use her high profile divorce as a springboard to greater things. At a time when the granddaddy of spin, Lord Bell, is being hired to launder the image of Alexander Lukashenko, Belarus's autocratic president, Heather's quest seems more achievable.

So where does she go from here? The media makes no bones about its derisory treatment of her: she has been branded Pornocchio, Mucca and a porn star, but the fact is, she IS the (now) ex-wife of Sir Paul McCartney and, boy, is she going to have the last laugh. I predicted on my blog that she would soon be packing her trunk and three-ring circus and pitching up on main street USA to plunder the love. Let us not forget it was Yoko Ono who praised Heather for changing US public opinion of her by appearing on Dancing with the Stars. Even though Heather was knocked out in Week Six of the series, many viewers – including Yoko – were impressed by her determination to dance with her prosthetic leg.

She has guaranteed stardom in the States. Both Sarah Ferguson and Catherine Zeta-Jones exploited the US despite being written off by the British media establishment. The majority of the American public do not read or care about the British red tops, and every TV chat show and host will want to talk to her for one reason and one reason only – to be tantalisingly close to possibly the outburst of the decade. She will probably be offered all manner of breaks and cash to do this, and I am sure she will be smart and manipulate this interest to further her career.

Heather Mills's self-belief and determination, together with her hubris, drive an ego that knows no bounds. Rebooting celebrity is about dedication and blind faith. I remember a client calling me up on a lazy Boxing Day afternoon questioning why I had not checked in with him the previous day. I replied that perhaps he had forgotten it was Christmas Day. He barked down the phone: "Mark, that's the point. I should be in your thoughts every waking hour."

Happily I am no longer repping the tyrant, but his monstrous sense of self-worth is now matched by his current box office value. I suspect Heather would expect that dedication and she also has a handsome war chest that will give her the means to hire the best tactical strategist.

The media and Heather Mills are symbiotic – they need each other to perpetuate themselves and this need exaggerates expectation. She will prove the maxim that anyone can become a celebrity once they have themselves in the news and have the power to keep themselves in the news. The great US publicist, Maynard Nottage, was the first person to leverage scandal. He courted criminals, thugs, and fallen celebrities of the 1930s to join his list of clients. Trust me, the Nottages of the 21st century are on hand, ready to lock and load.

There is an obscure US website which acts as a matchmaker, putting cash-strapped causes and celebrities together. Currently on the site is an animal welfare group that seeks a voice to help save nearly 600 fighting roosters, which were farm-bred for illegal cockfights, from humane slaughter. My advice: come on Heather, leap on your charger and fight for their lives. The press are suckers for a photo op with a cute animal in tow. It could be a great start on the short journey to recovery.

The writer is a media commentator and publicist. His book, 'The Fame Formula', will be published by Macmillan in August

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Arts and Entertainment
Under the skin: Sarah Kane in May 1998
theatreThe story behind a new season of Sarah Kane plays
Arts and Entertainment
Preening: Johnny Depp in 'Mortdecai'
filmMortdecai becomes actor's fifth consecutive box office bomb
Sport
Bradford City's reward for their memorable win over Chelsea is a trip to face either Sunderland or Fulham (Getty)
football
News
Lars Andersen took up archery in his mid thirties
video
Voices
Focus E15 Mothers led a protest to highlight the lack of affordable housing in London
voicesLondon’s housing crisis amounts to an abuse of human rights, says Grace Dent
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Warehouse Operations & Logistics Manager

£38000 - £42000 per annum: Recruitment Genius: One of the UK's best performing...

Recruitment Genius: GeoDatabase Specialist - Hazard Modelling

£35000 - £43000 per annum: Recruitment Genius: Our award-winning client is one...

Recruitment Genius: Compressed Air Pipework Installation Engineer

£15000 - £21000 per annum: Recruitment Genius: This leading provider of Atlas ...

Recruitment Genius: Operations Coordinator - Pallet Network

£18000 - £20000 per annum: Recruitment Genius: Opportunity to join established...

Day In a Page

Woman who was sent to three Nazi death camps describes how she escaped the gas chamber

Auschwitz liberation 70th anniversary

Woman sent to three Nazi death camps describes surviving gas chamber
DSK, Dodo the Pimp, and the Carlton Hotel

The inside track on France's trial of the year

Dominique Strauss-Kahn, Dodo the Pimp, and the Carlton Hotel:
As provocative now as they ever were

Sarah Kane season

Why her plays are as provocative now as when they were written
Murder of Japanese hostage has grim echoes of a killing in Iraq 11 years ago

Murder of Japanese hostage has grim echoes of another killing

Japanese mood was against what was seen as irresponsible trips to a vicious war zone
Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

Celebrities call on David Cameron to take more Syrian refugees

One young mother tells of torture by Assad regime
The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

The enemy within

People who hear voices in their heads are being encouraged to talk back
'In Auschwitz you got used to anything'

'In Auschwitz you got used to anything'

Survivors of the Nazi concentration camp remember its horror, 70 years on
Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

Autumn/winter menswear 2015

The uniforms that make up modern life come to the fore
'I'm gay, and plan to fight military homophobia'

'I'm gay, and plan to fight military homophobia'

Army general planning to come out
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea