Hear the Bored Baker, his haiku Sainsbury's tale, he explains it all

'I did it with ease/ Yes, I float like a croissant/ And sting like a slap'

Mystery continues to surround the identity of the ‘bored baker’, who took to wreaking havoc during his last shift at a branch of Sainsbury’s by slipping haiku poems bemoaning his job into packets of Taste the Difference biscuits.

Customers at a Sainsbury’s Local branch in Mornington Crescent, Camden, were surprised to find three-line, 17 syllable poems tucked into packets of cookies, all signed off with: “A haiku, by the Bored Baker”.

Speaking to The Independent – strictly in haiku, of course – the author refused to reveal his identity. Instead, he said he is a graduate who has been doing “all sorts” since leaving his position at "Sainsbos" which was "the worst", apparently.

In the second round of haiku, the author took issue with Sainsbury’s production methods, claiming that all products there are frozen before being baked, including the “beloved cheese twist”.

“Not even the twist/ O, that beloved cheese twist/ Is twist by my hand.”

The Bored Baker said he managed to slip 50 copies into packets without being caught by a supervisor with “ease”, explaining: “I did it with ease/ Yes, I float like a croissant/ And sting like a slap”.

Two of the poems found inside packets of biscuits However, the whole exercise was not undertaken as a form of protest. When asked if the haiku, one of which discussed a wage and “the price of loyalty” was to make a point about work, pay or conditions as a baker, the response was: “I could protest, but/ Haikus aren't best medium./ I'm less bored now though”.

Instead, the anonymous word smith had other motivations, namely: “I did it for fun,/ Cowardly revenge, and some/ better anecdotes.”

The poet finished with: "I did fifty packs/ In that lonely pit of yeast/ No-one hears you weep."

Sainsbury's were quick to assure shoppers the person was no longer employed by the company after pictures of the haiku poems discovered by customers began circulating on the internet.

A spokesperson said today: “Our smaller Local stores aren’t big enough to accommodate a full bakery so the majority of the product is baked off.

"This is common across retailers, food-to-go outlets and convenience stores, and helps to ensure a consistently high quality range for customers.”

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
News
Jerry Seinfeld Comedians in Cars Getting Coffee
peopleSitcom star urges men to be more supportive of women than ever
Life and Style
Living for the moment: Julianne Moore playing Alzheimer’s sufferer Alice
health
News
Jay Z
businessJay-Z's bid for Spotify rival could be blocked
Sport
footballLouis van Gaal is watching a different Manchester United and Wenger can still spring a surprise
News
The spider makes its break for freedom
VIDEO
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Payroll Officer - Part Time

£12047 per annum: Recruitment Genius: Part Time Payroll Officer required for t...

Recruitment Genius: Event Management and Marketing Admin Support

£16000 - £18000 per annum: Recruitment Genius: This is an opportunity to join ...

Recruitment Genius: Evening Administrator

£8 per hour: Recruitment Genius: This Pension Specialist was established early...

Recruitment Genius: Lettings Negotiator

£20000 - £40000 per annum: Recruitment Genius: A Central London based firm loo...

Day In a Page

War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

Baghdad fights to win back Tikrit from Isis – but then what?

Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

What is it like to live with Alzheimer's?

Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis
The Internet of Things: Meet the British salesman who gave real-world items a virtual life

Setting in motion the Internet of Things

British salesman Kevin Ashton gave real-world items a virtual life
Election 2015: Latest polling reveals Tories and Labour on course to win the same number of seats - with the SNP holding the balance of power

Election 2015: A dead heat between Mr Bean and Dick Dastardly!

Lord Ashcroft reveals latest polling – and which character voters associate with each leader
Audiences queue up for 'true stories told live' as cult competition The Moth goes global

Cult competition The Moth goes global

The non-profit 'slam storytelling' competition was founded in 1997 by the novelist George Dawes Green and has seen Malcolm Gladwell, Salman Rushdie and Molly Ringwald all take their turn at the mic
Pakistani women come out fighting: A hard-hitting play focuses on female Muslim boxers

Pakistani women come out fighting

Hard-hitting new play 'No Guts, No Heart, No Glory' focuses on female Muslim boxers
Leonora Carrington transcended her stolid background to become an avant garde star

Surreal deal: Leonora Carrington

The artist transcended her stolid background to become an avant garde star
LGBT History Month: Pupils discuss topics from Sappho to same-sex marriage

Education: LGBT History Month

Pupils have been discussing topics from Sappho to same-sex marriage
11 best gel eyeliners

Go bold this season: 11 best gel eyeliners

Use an ink pot eyeliner to go bold on the eyes with this season's feline flicked winged liner
Cricket World Cup 2015: Tournament runs riot to make the event more hit than miss...

Cricket World Cup runs riot to make the event more hit than miss...

The tournament has reached its halfway mark and scores of 300 and amazing catches abound. One thing never changes, though – everyone loves beating England
Katarina Johnson-Thompson: Heptathlete ready to jump at first major title

Katarina Johnson-Thompson: Ready to jump at first major title

After her 2014 was ruined by injury, 21-year-old Briton is leading pentathlete going into this week’s European Indoors. Now she intends to turn form into gold
Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot