If London were Syria: Save The Children campaign releases unsettling video
Bombs rain on Britain in charity video
A young girl is shown in close-up blowing out candles on a birthday cake, playing dress-up and asleep peacefully in a car. Then the images become darker, showing disruption, chaos, bombs and panic as Britain descends into a Syria-type conflict and the girl and her family are forced to flee their home in fear.
The images are from a startling new Save The Children campaign that imagines what London would be like if plunged into a conflict similar to that in Syria.
The one-and-a-half minute video was launched in the run-up to the three-year anniversary of the conflict, in which, to date, 10,000 children have lost their lives and 2.3 million people have become refugees.
It closes with the words: "Just because it isn't happening here, doesn't mean it isn't happening."
"We hope the video will resonate with members of the public, particularly those who don’t know much about the situation in Syria so they can really understand the plight of innocent Syrian children. said Jake Lundi, Director of Brand and Communications at Save The Children. "The message to the public is just because it’s not happening here, doesn’t mean it’s not happening."
The conflict has caused a huge humanitarian crisis in the country. Last month, the United Nations Security Council called for both the Assad regime and opposition forces to provide immediate access to deliver aid to millions in need of help.
UN Secretary-General Ban Ki-moon said at the time: "Half the country's people need urgent assistance. Host countries need support in caring for more than 2.5 million refugees."
He described as "profoundly shocking" the fact that "both sides are besieging civilians as a tactic of war".
"Some 200,000 people are under siege in government-controlled areas – and 45,000 in opposition-controlled areas," he added.
UN humanitarian chief Baroness Amos has described progress on delivering aid to those most in need as "limited, uneven and painfully slow".
She said last month: "It is vital that ordinary people, who have been bearing the brunt of the violence, are protected. More than anything, the conflict needs to end so that people can begin to rebuild their lives. Syria is in danger of losing a generation of its children. Children are the future. We must protect them.
Lincoln MP Karl McCartney 'denied all knowledge' of the Twitter activity
- 1 Exodus Gods and Kings: Ridley Scott never considered casting 'Mohammad so-and-so from such-and-such' in lead role
- 2 This letter from a reader explains why women can’t play football
- 3 'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
- 4 Scientists predict green energy revolution after incredible new graphene discoveries
- 5 Obama: The only people with the right to object to immigration are Native Americans
Black Friday 2014: Opening times for Asda, John Lewis, GAME, PC World and Argos
Miss Honduras Maria Jose Alvarado's stylist Luis Alfredo Garcia is found stabbed to death
Sean Abbott: Messages of support flood in for bowler following death of batsman Phil Hughes
Kim Jong-un proves 'in dire need of allies' within his own government as younger sister appointed to senior role
Dr Lam Hoe Yeoh: Voyeur doctor jailed for eight years after using network of hidden cameras to film patients, colleagues and friends on the toilet
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
Rochester aftermath: Sacking of Emily Thornberry will make work of Labour MPs '10 times harder'
Excellent Salary: Austen Lloyd: SURREY MARKET TOWN - SENIOR PROPERTY SOLICITOR...
Negotiable: Recruitment Genius: What do you want to do with your career? Do yo...
Negotiable: Recruitment Genius: This company is a leading expert in immunoassa...
Negotiable: Recruitment Genius: A Development Scientist is required to join a ...