July weather: More sunshine and hot weather predicted for this weekend

Temperatures set to hit 28C following hottest day of the year

Revellers soak up the sun in Bournemouth on Sunday (Matt Cardy/Getty Images )

Britons can look forward to a July spent basking in the sunshine, forecasters have announced.

Sunday marked the hottest day of 2013 when the mercury in Bournemouth Hurn hit 29.7C - and this spate of hot weather looks set to continue during the weekend.

The balmy conditions are expected to cool slightly in areas across the UK during mid-week, but will pick back up during Saturday and Sunday.

Soaring temperatures in the north of England, which peaked at approximately 24C last week, could rise as high as 28C.

The average weather in July is usually around 20.9C according to the Met Office, making the current heat above average but not unusual.

Supermarket Waitrose are expecting to sell six times more bottles of sun cream if the good weather continues, whilst Asda have said they could sell triple the amount of burgers normally purchased at the weekend, the Daily Mail reported.