Labour launches clever tool to find out your NHS baby number and harvests thousands of emails in the process

Online widget draws from census data to tell users what rough number baby they were on the National Health Service

A social media whizz in the Labour party has created a smart, light-hearted online tool which tells users their individual NHS baby number.

Marking the anniversary of the founding of the NHS, which turned 66-years-old on 5 July, the party collated census data and provides its “best estimate” of a person’s number when matched against their birth date.

Those born on 20 August 1986, for example, will be somewhere around the 26,140,023rd mark according to the fun, viral widget.

A rough estimate though it may be – the site admits that it has to assume each person is “one of the 97 per cent of babies born on the NHS” – it has become unsurprisingly popular with thousands of users posting their ‘unique’ number on Facebook and Twitter after its launch on Friday, and urging their friends to do the same.

Understandably, from a canvassing perspective, the baby number is not displayed until a name, email address and postcode - thus constituency - is entered.

Once completed, a confirmation email is sent from Labour’s General Secretary Iain McNicol thanking the user for finding out where they fit in the “NHS story,” before encouraging the result to be promoted on social media.

The Conservatives did a similar one earlier this year asking people to check how much money they'd save under the Coalition: http://incometaxcut.conservatives.com.

Personalised information about the NHS

With the General Election a mere 305 days away, the Labour party appears to have made a shrewd manoeuvre in creating a highly shareable game-of-sorts that not only reinforces one of their key policies – to keep the NHS public – but also collects countless email addresses for their database.

Its privacy policy, which each user agrees to, states: “We may also use [your information] to alert you of campaigns you may be interested in and events happening in your area.”

The tool also goes on to tell its users how many years prior to their birth certain services such as IVF became available, as well as how many prescriptions have been given out in the x-number of minutes that they’ve been present on the site.

Its final page asks for a donation to help the party “beat the Tories in 10 months’ time.”

There is an option to unsubscribe from the emails, which is clearly visible, though there's no opt-in/out box at the initial stage.

A Labour Party spokesperson told The Independent: “The NHS is Labour's proudest achievement, and to mark its 66th anniversary, we wanted to give people a fun way of seeing where they personally fit in.

“Everyone knows the incredible work of our NHS staff, but this was a chance for people to see how they are part of this amazing story. It's being shared a lot online because it is fun, because people love the NHS, and because they're worried about what is happening to it under the Tories.

"It’s a good way to remind people about what is at stake in the next election.”

Countless people have taken to Twitter to share their place in the NHS's timeline...

But some where not as amused as others...

READ MORE: David Cameron's A&E 'spin' to be scrutinised by watchdog
Chuka Umunna doesn't know his Worcester from his Wichita
Labour would let public and private compete for rail franchises
Start your day with The Independent, sign up for daily news emails
Sport
England's women celebrate after their 3rd place play-off win against Germany
Women's World CupFara Williams converts penalty to secure victory and bronze medals
Arts and Entertainment
Ricardo by Edward Sutcliffe, 2014
artPortraits of LA cricketers from notorious suburb go on display
News
newsHillary Clinton comments on viral Humans of New York photo of gay teenager
Arts and Entertainment
The gang rape scene in the Royal Opera’s production of Gioachino Rossini’s Guillaume Tell has caused huge controversy
music
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Sales Administrator - Spanish Speaking

£17000 - £21000 per annum: Recruitment Genius: This is a fantastic opportunity...

Recruitment Genius: Sales Administrator - German Speaking

£17000 - £23000 per annum: Recruitment Genius: This is a fantastic opportunity...

Recruitment Genius: Sales Administrator - Japanese Speaking

£17000 - £23000 per annum: Recruitment Genius: If you are fluent in Japanese a...

Recruitment Genius: Graphic Designer - Immediate Start

£16000 - £25000 per annum: Recruitment Genius: This is a fantastic opportunity...

Day In a Page

The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

Gaping hole at the heart of the European Union

Treatment of Greece has shown up a lack of genuine legitimacy
Number of young homeless in Britain 'more than three times the official figures'

'Everything changed when I went to the hostel'

Number of young homeless people in Britain is 'more than three times the official figures'
Compton Cricket Club

Compton Cricket Club

Portraits of LA cricketers from notorious suburb to be displayed in London
London now the global money-laundering centre for the drug trade, says crime expert

Wlecome to London, drug money-laundering centre for the world

'Mexico is its heart and London is its head'
The Buddhist temple minutes from Centre Court that helps a winner keep on winning

The Buddhist temple minutes from Centre Court

It helps a winner keep on winning
Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

Is this the future of flying?

Battery-powered planes made of plastic, and without flight decks
Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

Isis are barbarians

but the Caliphate is an ancient Muslim ideal
The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

Curse of Brink's Mat strikes again

Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

'The ministers talk to us about miracles'

Why Greeks are cynical ahead of the bailout referendum
Call of the wild: How science is learning to decode the way animals communicate

Call of the wild

How science is learning to decode the way animals communicate
Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

'The economic collapse has happened. What is at risk now is democracy...'

If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
The science of swearing: What lies behind the use of four-letter words?

The science of swearing

What lies behind the use of four-letter words?
The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

The Real Stories of Migrant Britain

Clive fled from Zimbabwe - now it won’t have him back
Africa on the menu: Three foodie friends want to popularise dishes from the continent

Africa on the menu

Three foodie friends want to popularise dishes from the hot new continent
Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

Who will fill Donna Karan's boots?

The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'