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Britain’s royal family is worth is worth more than £60bn and contributes nearly £1.8bn to the UK economy each year, according to new research.
Brand Finance, a business valuation consultancy, calculated the royal family was worth £67.5bn in its report. It made the calculation by tallying up not just concrete assets but also the less easily quantifiable impact of their brand.
While their tangible properties, such as Buckingham Palace, the Royal Collection of art, or the Crown Jewels, are estimated to be worth £25.5bn in total, the report claims the majority of the monarchy's revenue comes from its brand.
According to the report, the other £42bn comes from the value of the benefits the royal family brings to the economy. This include the impact on tourism which is an estimated £550m a year. The increase to trade is said to be £150m a year due to the work carried out by members of the royal family representing Britain overseas.
The piece of research estimates royal warrant holders, such as the brands Aston Martin, Fortnum & Mason and Prestat chocolates, reap the benefits of more than £190 million a year from their royal connections, especially overseas.
It also estimated informal endorsements – an example being outfits worn by the Duchess of Cambridge which become popular - are worth £200m.
According to Brand Finance, the royal family provides an increase to the media industry of around £50m a year, saying: “The mystique surrounding the monarchy adds to the popularity of shows like The Crown and Victoria that offer a glimpse of the private lives of the royal family".
Queen Elizabeth II: Life in pictures Show all 62 1 /62Queen Elizabeth II: Life in pictures Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II on a walk-about in Portsmouth during her Silver Jubilee tour of Great Britain, 1977
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Queen Elizabeth II: Life in pictures Queen Elizabeth II The future Britain's Queen Elizabeth II (R) pictured with her younger sister Princess Margaret (L) in 1933
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Queen Elizabeth II: Life in pictures Queen Elizabeth II The 9-year-old Elizabeth attends an aristocratic wedding with her mother and younger sister. Later in that year with the death of her Grandfather and the Abdication of her Uncle Edward VIII she became first in line to the throne, 1936
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Queen Elizabeth II: Life in pictures Queen Elizabeth II The coronation of King George VI in 1937, Elizabeth aged 10 became the heir apparent to the throne
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Elizabeth and her sister arrive at Waterloo station to say goodbye to their parents as they leave to tour Canada. Elizabeth was thought too young to escort her parents on the tour and was described as "tearful" as they departed. She and her parents made the first ever transatlantic telephone call during their time away, 1939
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Queen Elizabeth II: Life in pictures Queen Elizabeth II The 13-year-old Elizabeth and her sister Margret address children who have been evacuated from the cities on BBC's 'The Chilrens Hour' She said "We are trying to do all we can to help our gallant sailors, soldiers and airmen, and we are trying, too, to bear our share of the danger and sadness of war. We know, every one of us, that in the end all will be well", 1940
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Just before the end of the war Elizabeth took part in training to become an ATS officer. She is pictured learning to change a tire, 1945
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Queen Elizabeth II: Life in pictures Queen Elizabeth II The official announcement of Princess Elizabeth and Phillip Mountbatten's engagement. The pairing was incredibly controversial as Prince Phillip had no financial standing and he was foreign born, the prince of Denmark and Greece (though he served Britain in the war and was given British Citizenship), 1947
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II (in coach) and her husband Prince Philip, Duke of Edinburgh are cheered by the crowd after their wedding ceremony, on 20 November 1947, on their road to Buckingham Palace, London
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Elizabeth smiles at her first child, a month old Prince Charles. Charles was born on 14 November 1948
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Queen Elizabeth II: Life in pictures Queen Elizabeth II The couples second child Princess Anne was born in 1950
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Arriving back in England upon hearing the death of her father King George VI. The Kings health had been in decline for a number of years and Elizabeth had been filling in for him on an official visit to Australia by way of Kenya. As his heir Elizabeth became Queen aged 26
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth's coronation took place on 2 June 1953. It was the first ever coronation to be aired live on television, being one of the most watched events in history with millions gathering around their TV sets to see the new monarch
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II standing next to her daughter Princess Anne, 1960
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Queen Elizabeth II: Life in pictures Queen Elizabeth II President Eisenhower (centre) with the British Royal family (L-R) Prince Philip, Princess Anne, HM Queen Elizabeth, Prince Charles and Captain John Eisenhower, at Balmoral Castle, Scotland, 1959
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II as she turns to smile and talk to an unidentified officer, during the Trooping of the Colour by the First Battalion of the Jamaica Regiment at Up-Park Camp, Kingston, Jamaica, 1966
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II walking cross country at the North of Scotland Gun Dog Association Open Stake Retreiver Trials in the grounds of Balmoral Castle in 1967
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II during her visit to the Chelsea Flower Show in London, a regular fixture in the royal calendar, 1971
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II and the Duke of Edinburgh during their traditional summer break at Balmoral Castle. The highland retreat is one of the Queen's favourite places, each year, she heads off to Scotland for the summer. "It is rather nice to hibernate for a bit when one leads such a moveable life," she once said, 1976
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II during a walkabout in Muscat while visiting Oman, 1979
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II with some of her corgis walking the Cross Country course during the second day of the Windsor Horse Trials. The monarch is responsible for introducing a new breed of dog known as the "dorgi" when her corgi Tiny was mated with a dachshund "sausage dog" called Pipkin which belonged to Princess Margaret, 1980
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Queen Elizabeth II: Life in pictures Queen Elizabeth II (L-R) the Queen Mother, Queen Elizabeth II, Prince William, Prince Harry and the Prince and Princess of Wales after the christening ceremony of Prince Harry, 1984
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II taking the salute of the Household Guards regiments during the Trooping of the Colour ceremony in London, 1985
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Diana, Princess of Wales and Queen Elizabeth II as they smile to well-wishers outside Clarence House in London, 1987
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II, with Chief Instructor, Small Arms Corp LT Col George Harvey, firing the last shot on a standard SA 80 rifle when she attended the centenary of the Army Rifle Association at Bisley, 1993
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Queen Elizabeth II: Life in pictures Queen Elizabeth II South Africa's President Nelson Mandela greets Queen Elizabeth II as she steps from the royal yacht Britannia in Cape Town at the 1995's official start of the her first visit to the country since 1947
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II smiles as she visits Bowring Park in St. John's, Newfoundland, on the third day of a 10-day official visit to Canada, 1997
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen accompanied by the Duke of Edinburgh make their way into St. George's Chapel at Windsor for the annual Garter ceremony, 1999
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II and Pope John Paul II as they meet at the Vatican, 2000
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II and the Queen Mother leaving church by horse drawn carriage on the Sandringham Estate, Norfolk, 2000
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth rides her horse in the grounds of Windsor Castle, 2002
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth arrives for the world premiere of James Bond movie "Casino Royale" at the Odeon cinema in Leicester Square in London, 2006
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth boards a scheduled train at Kings Cross station in London, 2009
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II planting a tree at Newmarket Animal Health Trust, during a royal visit which marked her 50th year as the charity's patron, 2009
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II talking with Pope Benedict XVI during an audience in the Morning Drawing Room at the Palace of Holyroodhouse in Edinburgh during a four day visit by the Pope to the UK, 2010
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II visiting the Sheikh Zayed Mosque in Abu Dhabi, United Arab Emirates, 2010
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II receives flowers from the crowd during her visit to Federation Square in downtown Melbourne, 2011
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth watches a preview of her Christmas message wearing a pair of 3D glasses, studded with Swarovski crystals in the form of a "Q", at Buckingham Palace in central London, 2012
Queen Elizabeth II: Life in pictures Queen Elizabeth II Members of Britain's royal family (front L to R) Prince Philip, Queen Elizabeth and Prince Charles cheer as competitors participate in a sack race at the Braemar Gathering in Braemar, Scotland, 2012
Queen Elizabeth II: Life in pictures Queen Elizabeth II Britain's Prince Charles kisses the hand of his mother Queen Elizabeth at the end of her Diamond Jubilee concert in front of Buckingham Palace in London, 2012
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Catherine, Duchess of Cambridge laughs as Queen Elizabeth gestures during a visit to Vernon Park in Nottingham, 2012
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II and Prince Philip attend a service for the Order of the British Empire at St Paul's Cathedral in London, 2012
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II meets young people during an official visit to The Shard building in central London, 2013
Queen Elizabeth II: Life in pictures Queen Elizabeth II Actress Angelina Jolie is presented with the Insignia of an Honorary Dame Grand Cross of the Most Distinguished Order of St Michael and St George by Queen Elizabeth II in the 1844 Room at Buckingham Palace, London, 2014
Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II and Prince Philip, Duke of Edinburgh visit the Blood Swept Lands and Seas of Red evolving art installation at the Tower of London, 2014
Queen Elizabeth II: Life in pictures Queen Elizabeth II The Queen and the Duke of Edinburgh at the State Opening of Parliament, 2015
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Queen Elizabeth II: Life in pictures Queen Elizabeth II (L-R) Britain's Princess Anne, Princess Royal, Camilla, Duchess of Cornwall, Prince Charles, Prince of Wales, Prince William, Duke of Cambridge holding his son Prince George of Cambridge, Catherine, Duchess of Cambridge, Queen Elizabeth II, Prince Harry (back), Prince Andrew, Duke of York (back), James, Viscount Severn (front), Princess Beatrice of York (back), Prince Philip, Duke of Edinburgh and Princess Eugenie of York (back) stand on the balcony of Buckingham Palace waiting to view the fly-past during the Queen's Birthday Parade, 'Trooping the Colour,' in London, 2015
Queen Elizabeth II: Life in pictures Queen Elizabeth II The Trooping of the Colour is an annual celebration marking the Queen's birthday, 2015
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Britain's Queen Elizabeth II stands with Kate the Duchess of Cambridge whilst pushing Princess Charlotte in a pram as they leave after attending the Christening of Britain's Princess Charlotte at St. Mary Magdalene Church in Sandringham, 2015
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II arrives at the Broadway Theatre in Barking, 2015
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II greets wellwishers during a 'walkabout' on her 90th birthday in Windsor in 2016
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Members of the Royal Family during trooping of the colour in 2017
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Queen Elizabeth II: Life in pictures Queen Elizabeth II The Queen waves at Prince Harry and Meghan after their wedding in 2018
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II and Meghan, Duchess of Sussex gesture during their visit to the Storyhouse in Chester, Cheshire in 2018
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Prince Charles reacts as he sits with his mother Britain's Queen Elizabeth II during an event to commemorate the 75th anniversary of the D-Day landings, in Portsmouth in 2019
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Queen Elizabeth II: Life in pictures Queen Elizabeth II The Duke and Duchess of Sussex are joined by her mother, Doria Ragland, as they show their new son, Archie Harrison Mountbatten-Windsor, to the Queen Elizabeth II and the Duke of Edinburgh at Windsor Castle
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II reacts as she visits the Haig Housing Trust in Morden in 2019
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II takes her seat on the The Sovereign's Throne in the House of Lords next to Prince Charles, before reading the Queen's Speech during the State Opening of Parliament in 2019
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II looks at the coffin of Britain's Prince Philip, Duke of Edinburgh during his funeral service at St George's Chapel in Windsor Castle
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II and Britain's Prince Charles, Prince of Wales pose alongside the tree which they planted to mark the start of the official planting season for the Queen's Green Canopy (QGC) at the Balmoral Cricket Pavilion, Balmoral Estate in Scotland
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Britain's Queen Elizabeth II cuts a cake to celebrate the start of the Platinum Jubilee during a reception in the Ballroom of Sandringham House, the Queen's Norfolk residence on February 5, 2022. - Queen Elizabeth II on Sunday will became the first British monarch to reign for seven decades, in a bittersweet landmark as she also marked the 70th anniversary of her father's death
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Queen Elizabeth II: Life in pictures Queen Elizabeth II Queen Elizabeth II arrives in Westminster Abbey accompanied by Prince Andrew, Duke of York for the Service Of Thanksgiving For The Duke Of Edinburgh on March 29, 2022 in London
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According to the report, the total annual cost of the monarchy to the taxpayer is £292m.
Republic, an anti-monarchy pressure group, challenge the view that Britain’s monarchy are good for tourism.
“This claim is untrue and irrelevant. Even VisitBritain, our national tourist agency, can't find any evidence for it,” they say on their website. “Chester Zoo, Stonehenge and the Roman Baths are all more successful tourist attractions than Windsor Castle, which is the only occupied royal residence to attract visitors in large numbers.”
“Research shows that tourists come here for our world class museums, beautiful scenery, fantastic shopping and captivating history - not because they might catch a glimpse of Prince Andrew,” it continues.
Republic estimates the royal family’s cost of security at £106m and calculate that £30m goes on the buildings used by the royal family. On top of this, they say royal visits cost local councils an estimated £22m a year.
“The royal family's security bill is picked up by the metropolitan police, for example, while the costs of royal visits are borne by local councils,” the site reads.
“Meanwhile, income from the Duchy of Lancaster and the Duchy of Cornwall – despite belonging to the nation - goes directly to the Queen and Prince Charles respectively, depriving the treasury of tens of millions of pounds every year.”
“When all this hidden expenditure is included, the real cost of the monarchy to British taxpayers is likely to be around £345m annually,” it concludes.
The Queen's estate was recently identified in reporting from the Paradise Papers among companies controversially but legally utilising offshore accounts to hold assets.
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