Runway advert 'misleading', says watchdog

An advert claiming a third runway at Heathrow will not make the airport dirtier or noisier has been ruled "misleading" by the Advertising Standards Authority.

The ASA also decided that it was misleading for the advert to claim that the runway would not go ahead "unless local air quality meets stringent EU standards on concentrations of nitrogen dioxide (NO2)".

The advert had been placed in regional papers by pro-Heathrow expansion group, Future Heathrow, and was published in the period before the Government's January 2009 decision to approve a third runway at the west London airport.

The ASA said an MP, who the authority did not name, had challenged the noise, dirt and environmental claims made in the advert.

The ASA said that airport operator BAA, responding to the complaint on behalf of Future Heathrow, had said the noise and dirt claim was a "statement of fact and that readers would be right to confidently understand that a third runway would definitely not create more noise or air pollution than Heathrow at present".

BAA had also defended the NO2 claim. The ASA said today that it found both claims misleading.

The authority went on: "We noted Future Heathrow and BAA firmly believed that the noise and air limits would not be breached, but considered that the evidence we had seen was not sufficient to justify an absolute claim that noise and pollution would not increase following the construction of a third runway.

"We concluded that the claim 'a third runway won't make Heathrow any noisier or dirtier' was likely to mislead."

The ASA said the advert must not appear again in its current form.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Ashdown Group: UI Developer - (UI, HTML, CSS, JavaScript, AngularJS)

£25000 - £40000 per annum: Ashdown Group: UI Developer - (UI, JavaScript, HTML...

Ashdown Group: Graduate UI Developer - HTML, CSS, Javascript

£25000 - £30000 per annum: Ashdown Group: Graduate UI Application Developer - ...

Ashdown Group: B2B Marketing Manager - Events, Digital, Offline

£45000 - £50000 per annum: Ashdown Group: B2B Marketing Manager (Events, Digit...

Guru Careers: Senior Account Manager / SAM

£30 - 35k: Guru Careers: A Senior Account Manager / SAM is needed to join the ...

Day In a Page

Is a quiet crusade to reform executive pay bearing fruit?

Is a quiet crusade to reform executive pay bearing fruit?

Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
The King David Hotel gives precious work to Palestinians - unless peace talks are on

King David Hotel: Palestinians not included

The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
More people moving from Australia to New Zealand than in the other direction for first time in 24 years

End of the Aussie brain drain

More people moving from Australia to New Zealand than in the other direction for first time in 24 years
Meditation is touted as a cure for mental instability but can it actually be bad for you?

Can meditation be bad for you?

Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

Australia's first-ever Eurovision entrant

Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine
Letterman's final Late Show: Laughter, but no tears, as David takes his bow after 33 years

Laughter, but no tears, as Letterman takes his bow after 33 years

Veteran talkshow host steps down to plaudits from four presidents
Ivor Novello Awards 2015: Hozier wins with anti-Catholic song 'Take Me To Church' as John Whittingdale leads praise for Black Sabbath

Hozier's 'blasphemous' song takes Novello award

Singer joins Ed Sheeran and Clean Bandit in celebration of the best in British and Irish music
Tequila gold rush: The spirit has gone from a cheap shot to a multi-billion pound product

Join the tequila gold rush

The spirit has gone from a cheap shot to a multi-billion pound product
12 best statement wallpapers

12 best statement wallpapers

Make an impact and transform a room with a conversation-starting pattern
Paul Scholes column: Does David De Gea really want to leave Manchester United to fight it out for the No 1 spot at Real Madrid?

Paul Scholes column

Does David De Gea really want to leave Manchester United to fight it out for the No 1 spot at Real Madrid?
Season's finale brings the end of an era for top coaches and players across the continent

The end of an era across the continent

It's time to say farewell to Klopp, Clement, Casillas and Xavi this weekend as they move on to pastures new, reports Pete Jenson
Bin Laden documents released: Papers reveal his obsession with attacking the US and how his failure to keep up with modern jihad led to Isis

'Focus on killing American people'

Released Bin Laden documents reveal obsession with attacking United States
Life hacks: The innovations of volunteers and medical workers are helping Medécins Sans Frontières save people around the world

Medécins Sans Frontières's life hacks

The innovations of volunteers and medical workers around the world are helping the charity save people
Ireland's same-sex marriage vote: As date looms, the Irish ask - how would God vote?

Same-sex marriage

As date looms, the Irish ask - how would God vote?
The underworld is going freelance: Why The Godfather's Mafia model is no longer viable

The Mafia is going freelance

Why the underworld model depicted in The Godfather is no longer viable