Isis underwear range launched by Ann Summers
'The PR was all done for the portfolio, it was too late to change it' says Ann Summers' employee
Friday 22 August 2014
Ann Summers may want to rethink the name of their latest range of lingerie, which will appear in shop windows and online under the name of Isis.
The complete range of lingerie, varying from plunge bras to thongs, shares its name with the extremist group otherwise known as Islamic State, formerly known as Isis (the Islamic State of Iraq and Syria).
The Islamic terrorist group were formed in early 2004 and have made significant gains in the Syrian civil war, declaring the Islamic State of Iraq and the Levant in April 2013 and the caliphate in June.
However, Ann Summers’ head office chose the name Isis after the ancient Egyptian goddess of love, before the Islamic group were widely known.
"We thought up the name over six months ago," an Ann Summer's employee told The Independent, wishing to remain anonymous. “It wasn’t until all the PR was done for the portfolio when the name meant something else. It was too late to change it.”
Ann Summers apologised for any misunderstanding and said they did not intend cause offence.
A spokesperson for Ann Summers said: “Range names for our products are chosen far in advance of the collections landing in-stores and online. In this instance, the inspiration behind this range name was taken from the Ancient Egyptian goddess Isis.
"We acknowledge the unfortunate timing of this product launch in our store windows, however we in no way support or condone any act of terrorism or violence. We apologise for any offence caused.”
The line comes just days after the execution of American photojournalist, James Foley, by Isis members.
- 1 Cyclist in Russia narrowly misses being hit by car and lorry
- 2 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 3 What are your fingerprint words?
- 4 Gary Lineker involved in Twitter row after presenter rubbishes claims he will be warned by BBC over foul-mouthed tweets
- 5 Pink Floyd new album: Band unveil cover art for first record in 20 years
Scotland could still declare independence – even without referendum, says Alex Salmond
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God
Labour Party conference: Ed Balls to set out plan to freeze child benefit to balance books
£16500 - £20000 Per Annum: Clearwater People Solutions Ltd: We are currently r...
£100 - £125 per day: Randstad Education Crawley: KS2 PPA Teacher currently nee...
£40000 - £45000 per annum + pension, healthcare,25 days: Ashdown Group: An est...
£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...