David Cameron faces backlash from Conservative right as Ukip attract votes from 'blue-collar Tories'

Coming in third - after UKIP - seen as evidence that PM's rebranding campaign has gone too far

Conservative MPs rounded on David Cameron and demanded a dramatic change of direction in his leadership following the party's Eastleigh by-election disaster – amid fears about the growing threat posed by the UK Independence Party.

A senior Tory who spent the last three weeks in Eastleigh told The Independent that Ukip had attracted support from traditional "blue-collar Tories" – and warned that the party urgently needed to revive its appeal to a key group of voters.

In the most fiercely fought contest since the general election, the Liberal Democrats shrugged off the furore over Lord Rennard to hold on to the Hampshire constituency, while Ukip pushed the Tories into third place and Labour limped in fourth.

The Tory defeat raised a new question mark over its ability to reach out to voters in the marginal seats it needs to capture in order to win a majority in the next election.

Mr Cameron and senior ministers insisted they had suffered from a mid-term "protest vote" that had boosted Ukip support but would melt away when the country went to the polls in 2015. They firmly dismissed suggestions that the Prime Minister would alter direction. But Michael Fabricant, the Tory vice-chairman in charge of parliamentary campaigning, said Ukip had evolved and no longer only appealed to people hostile to the European Union.

He said: "It also speaks to voters concerned about issues such as law and order, immigration, benefits and so forth.

"This has traditionally been the Conservative blue-collar vote which we are at risk of losing. We need to become better at communicating the work we are doing in so many areas to reflect the heartfelt views of British voters.” Mr Fabricant, who has previously called for an electoral pact with Ukip, added: “The Conservative Party needs to find itself a new voice that speaks with clarity to a sceptical and tired electorate.

“Unless we do that, and if Ukip is able to attract the finance and logistical skills it currently lacks to fight an effective general election campaign, then the dynamic of British politics might be changed for decades to come.”

Right-wingers protested that, under Mr Cameron, the party had lost its rapport with its natural supporters over such issues as Europe, immigration and gay marriage.

Stewart Jackson, who resigned as a ministerial aide over Europe, said: “He is out of touch with the party. Both gay marriage and EU migration feed into a narrative that too much emphasis is going to the liberal metropolitan elite and not enough to the blue-collar working vote Margaret Thatcher had the support of.”

Douglas Carswell, the MP for Clacton, tweeted: “How to build an election-winning centre-right majority? Don’t alienate base in return for pundit applause. Pundits don’t have many votes.”

Eleanor Laing, the MP for Epping Forest, said many Tories felt “hurt and left out” under Mr Cameron’s leadership. She said: “They’re told they’re old-fashioned and they think they don’t matter.” The MEP Daniel Hannan said the Tories and Ukip should start “having conversations” and “stop calling each other names”.

One Tory MP said: “It was a bad result. But I think David Cameron is safe unless we do disastrously badly in the European elections next year.” But another said: “I can’t see how we’ll win the next election. The best we might hope for is another hung parliament, but with Labour as the biggest party.”

The result was a damaging setback for the Conservative chairman, Grant Shapps, as Eastleigh was among the 40 seats he had targeted for Tory gains at the next election. Mr Shapps said a poll conducted by Lord Ashcroft, the party’s former deputy chairman, found the Tories would have won in Eastleigh if a general election had been taking place.

The Prime Minister said: “In mid-term by-elections people want to register a protest, but I’m confident we can win those people back by demonstrating we are delivering for everyone who wants to work hard and to get on.”

Sarah Newton, a deputy Tory chairman, caused dismay among colleagues when she described the result as “good for the Coalition”. Senior Tories rapidly dismissed her comments.

Start your day with The Independent, sign up for daily news emails
Voices
There will be a chance to bid for a rare example of the SAS Diary, collated by a former member of the regiment in the aftermath of World War II but only published – in a limited run of just 5,000 – in 2011
charity appealTime is running out to secure your favourite lot as our auction closes at 2pm today
News
people
News
Elton John and David Furnish exchange marriage vows
peopleSinger posts pictures of nuptials throughout the day
News
File: James Woods attends the 52nd New York Film Festival at Walter Reade Theater on September 27, 2014
peopleActor was tweeting in wake of NYPD police shooting
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Sport
Martin Skrtel heads in the dramatic equaliser
SPORTLiverpool vs Arsenal match report: Bandaged Martin Skrtel heads home in the 97th-minute
News
Billie Whitelaw was best known for her close collaboration with playwright Samuel Beckett, here performing in a Beckett Trilogy at The Riverside Studios, Hammersmith
people'Omen' star was best known for stage work with Samuel Beckett
Arts and Entertainment
Mark Wright has won The Apprentice 2014
tvThe Apprentice 2014 final
News
i100
Arts and Entertainment
Darrell Banks’s ‘Open The Door To Your Heart’
music
News
Detective Tam Bui works for the Toronto Police force
news
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

SThree: TRAINEE RECRUITMENT CONSULTANT - IT - LONDON

£20000 - £30000 per annum + OTE £50k: SThree: SThree are a global FTSE 250 bus...

SThree: Trainee Recruitment Consultant - LONDON

£20000 - £25000 per annum + OTE £40,000 + Car + Pension: SThree: SThree are a ...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + OTE £35K: SThree: We consistently strive to be the...

SThree: Graduate Recruitment Consultant

£20000 - £25000 per annum + OTE £35000: SThree: SThree are a global FTSE 250 b...

Day In a Page

Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all
The week Hollywood got scared and had to grow up a bit

The week Hollywood got scared and had to grow up a bit

Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

Panto dames: before and after

From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
Thirties murder mystery novel is surprise runaway Christmas hit

Thirties murder mystery novel is surprise runaway Christmas hit

Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

Anne-Marie Huby: 'Charities deserve the best'

Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
The botanist who hunts for giant trees at Kew Gardens

The man who hunts giants

A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there
The 12 ways of Christmas: Spare a thought for those who will be working to keep others safe during the festive season

The 12 ways of Christmas

We speak to a dozen people who will be working to keep others safe, happy and healthy over the holidays
Birdwatching men have a lot in common with their feathered friends, new study shows

The male exhibits strange behaviour

A new study shows that birdwatching men have a lot in common with their feathered friends...
Diaries of Evelyn Waugh, Virginia Woolf and Noël Coward reveal how they coped with the December blues

Famous diaries: Christmas week in history

Noël Coward parties into the night, Alan Clark bemoans the cost of servants, Evelyn Waugh ponders his drinking…
From noble to narky, the fall of the open letter

From noble to narky, the fall of the open letter

The great tradition of St Paul and Zola reached its nadir with a hungry worker's rant to Russell Brand, says DJ Taylor
A Christmas ghost story by Alison Moore: A prodigal daughter has a breakthrough

A Christmas ghost story by Alison Moore

The story was published earlier this month in 'Poor Souls' Light: Seven Curious Tales'