David Cameron faces backlash from Conservative right as Ukip attract votes from 'blue-collar Tories'

Coming in third - after UKIP - seen as evidence that PM's rebranding campaign has gone too far

Conservative MPs rounded on David Cameron and demanded a dramatic change of direction in his leadership following the party's Eastleigh by-election disaster – amid fears about the growing threat posed by the UK Independence Party.

A senior Tory who spent the last three weeks in Eastleigh told The Independent that Ukip had attracted support from traditional "blue-collar Tories" – and warned that the party urgently needed to revive its appeal to a key group of voters.

In the most fiercely fought contest since the general election, the Liberal Democrats shrugged off the furore over Lord Rennard to hold on to the Hampshire constituency, while Ukip pushed the Tories into third place and Labour limped in fourth.

The Tory defeat raised a new question mark over its ability to reach out to voters in the marginal seats it needs to capture in order to win a majority in the next election.

Mr Cameron and senior ministers insisted they had suffered from a mid-term "protest vote" that had boosted Ukip support but would melt away when the country went to the polls in 2015. They firmly dismissed suggestions that the Prime Minister would alter direction. But Michael Fabricant, the Tory vice-chairman in charge of parliamentary campaigning, said Ukip had evolved and no longer only appealed to people hostile to the European Union.

He said: "It also speaks to voters concerned about issues such as law and order, immigration, benefits and so forth.

"This has traditionally been the Conservative blue-collar vote which we are at risk of losing. We need to become better at communicating the work we are doing in so many areas to reflect the heartfelt views of British voters.” Mr Fabricant, who has previously called for an electoral pact with Ukip, added: “The Conservative Party needs to find itself a new voice that speaks with clarity to a sceptical and tired electorate.

“Unless we do that, and if Ukip is able to attract the finance and logistical skills it currently lacks to fight an effective general election campaign, then the dynamic of British politics might be changed for decades to come.”

Right-wingers protested that, under Mr Cameron, the party had lost its rapport with its natural supporters over such issues as Europe, immigration and gay marriage.

Stewart Jackson, who resigned as a ministerial aide over Europe, said: “He is out of touch with the party. Both gay marriage and EU migration feed into a narrative that too much emphasis is going to the liberal metropolitan elite and not enough to the blue-collar working vote Margaret Thatcher had the support of.”

Douglas Carswell, the MP for Clacton, tweeted: “How to build an election-winning centre-right majority? Don’t alienate base in return for pundit applause. Pundits don’t have many votes.”

Eleanor Laing, the MP for Epping Forest, said many Tories felt “hurt and left out” under Mr Cameron’s leadership. She said: “They’re told they’re old-fashioned and they think they don’t matter.” The MEP Daniel Hannan said the Tories and Ukip should start “having conversations” and “stop calling each other names”.

One Tory MP said: “It was a bad result. But I think David Cameron is safe unless we do disastrously badly in the European elections next year.” But another said: “I can’t see how we’ll win the next election. The best we might hope for is another hung parliament, but with Labour as the biggest party.”

The result was a damaging setback for the Conservative chairman, Grant Shapps, as Eastleigh was among the 40 seats he had targeted for Tory gains at the next election. Mr Shapps said a poll conducted by Lord Ashcroft, the party’s former deputy chairman, found the Tories would have won in Eastleigh if a general election had been taking place.

The Prime Minister said: “In mid-term by-elections people want to register a protest, but I’m confident we can win those people back by demonstrating we are delivering for everyone who wants to work hard and to get on.”

Sarah Newton, a deputy Tory chairman, caused dismay among colleagues when she described the result as “good for the Coalition”. Senior Tories rapidly dismissed her comments.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Life and Style
healthMeet the volunteer users helping to see if the banned drug can help cure depression and addiction
Arts and Entertainment
tvDick Clement and Ian La Frenais are back for the first time in a decade
Life and Style
tech
News
i100
News
Foo Fighters lead man Dave Grohl talks about the band's forthcoming HBO documentary series
people
News
i100
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Direct Mail Machine Operative

£13500 - £15000 per annum: Recruitment Genius: This is an opportunity for an i...

Recruitment Genius: Customer Accounts Executive

£14000 - £18000 per annum: Recruitment Genius: This is an opportunity for the ...

Recruitment Genius: Team Administrator / Secretary - South East

£14000 - £17000 per annum: Recruitment Genius: Full time Administrator/Secreta...

Recruitment Genius: Parts Advisor

£16500 - £18500 per annum: Recruitment Genius: One of the leading Mercedes-Ben...

Day In a Page

Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination

Health fears over school cancer jab

Shock new Freedom of Information figures show how thousands of girls have suffered serious symptoms after routine HPV injection
Fifa President Sepp Blatter warns his opponents: 'I forgive everyone, but I don't forget'

'I forgive everyone, but I don't forget'

Fifa president Sepp Blatter issues defiant warning to opponents
Extreme summer temperatures will soon cause deaths of up to 1,700 more Britons a year, says government report

Weather warning

Extreme summer temperatures will soon cause deaths of up to 1,700 more Britons a year, says government report
LSD: Speaking to volunteer users of the drug as trials get underway to see if it cures depression and addiction

High hopes for LSD

Meet the volunteer users helping to see if it cures depression and addiction
Why the cost of parenting has become so expensive

Why the cost of parenting has become so expensive

Today's pre-school child costs £35,000, according to Aviva. And that's but the tip of an iceberg, says DJ Taylor
Fifa corruption: The officials are caught in the web of US legal imperialism - where double standards don't get in the way

Caught in the web of legal imperialism

The Fifa officials ensnared by America's extraterritorial authority are only the latest examples of this fearsome power, says Rupert Cornwell
Bruce Robinson: Creator of Withnail and I on his new book about Jack the Ripper

'Jack the Ripper has accrued a heroic aura. But I'm going after the bastard'

The deaths of London prostitutes are commonly pinned on a toff in a top hat. But Bruce Robinson, creator of Withnail and I, has a new theory about the killer's identity
Simon Stephens interview: The playwright on red-blooded rehearsals, disappointing his children - and why plays are like turtles

Simon Stephens interview

The playwright on red-blooded rehearsals, disappointing his children - and why plays are like turtles
Holidaying with a bike nut: Cycling obsessive Rob Penn convinces his wife to saddle up

Holidaying with a bike nut

Cycling obsessive Rob Penn convinces his wife to saddle up
Bill Granger recipes: Our chef pays homage to South-east Asia's palate-refreshing desserts

Bill Granger's fruity Asian desserts

Our chef's refreshing desserts are a perfect ending to a spicy, soy-rich meal
Fifa presidential election: What is the best way to see off Sepp Blatter and end this farce?

Michael Calvin's Last Word

What is the best way to see off Sepp Blatter and end this farce?
Mediterranean migrant crisis: 'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves,' says Tripoli PM

Exclusive interview with Tripoli PM Khalifa al-Ghweil

'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves'
Raymond Chandler's Los Angeles: How the author foretold the Californian water crisis

Raymond Chandler's Los Angeles

How the author foretold the Californian water crisis
Chinese artist who posted funny image of President Xi Jinping facing five years in prison as authorities crackdown on dissent in the arts

Art attack

Chinese artist who posted funny image of President Xi Jinping facing five years in prison