David Cameron resorts to paying for Facebook fans because not enough people like him
Team reportedly paid out thousands to double the amount of likes on Prime Minister's Facebook fan page
Everyone may well have a mate called Dave, but it doesn't look like social media users want that mate to be the PM. Maybe it’s the bedroom tax, maybe it’s the legal aid cuts. It might even be the widely mocked picture of him on the phone to Barack Obama.
Whatever the reason for his apparent lack of popularity on social media, David Cameron’s team have resorted to paying to get him more Facebook likes.
Yes, Conservative strategists have forked out thousands in party funds on Facebook ads to get the David Cameron page more fans on the site, The Mail on Sunday reports.
Facebook wouldn't reveal any specifics on the deal, but a marketing expert told the paper that the social media campaign would have set the party back around £7500.
The cost - which some Twitter users have noted is more than they earn in a year - even seems to have worked, with likes on the page more than doubling in a month to hit 128,000, overtaking Dave’s mate Nick Clegg who is on 82,000.
But in an indication that a social media campaign might not be the best way to boost the Tories in the polls, poor Ed Miliband is sitting on just 33,000 - The Conservatives have nevertheless trailed Labour in all recent election opinion polls.
Defending the ads, the Tory team told The Mail that such campaigns are commonly used by American presidential candidates, adding that the strategy was “above board”.
A Lib Dem insider nevertheless branded the campaign “pretty pathetic”, while Labour MP Sheila Gilmore added: “There is no end to his ego.”
- 1 Scottish independence: Ireland since 1919 is a lesson for Scotland in what a Yes vote means
- 2 Watch a man race the Circle line and win
- 3 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 4 Grandmas keep accidentally tagging themselves as Grandmaster Flash on Facebook
- 5 Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Islamic State: Pope is 'being targeted by Isis', Iraqi ambassador to the Holy See warns
Jennifer Lawrence and Kate Upton nude pictures exhibition cancelled after artist concedes photos were 'stolen property'
Scotland independence: A nation divided against itself: Brown says SNP are liars. Darling joins in. Salmond fights back
John Travolta addresses former pilot's gay romance allegations publicly for the first time
Richard III: Two years after his body was found scientists discover how he died
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
The political class is doing what Hitler couldn’t – destroying Britain
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: Yes campaign feels the heat as Alex Salmond's NHS claims come under furious attack
Portuguese academic says British are 'filthy, violent and drunk'
£23m Birmingham cycle scheme is attacked by Tory councillor for not catering to the elderly
£40000 - £45000 per annum: Ashdown Group: HR Manager / Training Manager (L&D /...
£35000 - £50000 per annum + benefits: Ashdown Group: Senior QA Engineer (Agil...
£26000 - £28000 per annum: Ashdown Group: Digital Marketing Executive (SEO, PP...
£40000 - £50000 Per Annum: Clearwater People Solutions Ltd: Our retail client ...