David Cameron's speech 'received ten negative tweets for every positive post on Twitter'

Social media experts at Demos analysed more than 25,000 tweets on the speech

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Indy Politics

It received huge cheers and standing ovations from delegates at the Conservative Party Conference yesterday, but it appears not everybody was too impressed by David Cameron's speech.

According to an analysis by a cross-party think-tank, the Prime Minister's final speech before the general election received ten negative posts for every positive one on Twitter.

Social media experts at Demos said Mr Cameron fared less well than Ed Miliband, whose speech last week saw negative tweets outweigh the positive by four to one.

According to the analysis however, the majority of the negative tweets on Mr Cameron's speech appeared to be more of an anti-Tory backlash, as opposed to being aimed at the Prime Minister directly, criticising policies which were being announced and commenting on the cuts and their current impact. The number of negative tweets however fell when Mr Cameron spoke about health.

Demos's Centre for the Analysis of Social Media analysed more than 25,000 tweets.

Among those whose tweets the think-tank looked at were 1,748 publicly stated Labour supporters, 2,457 publicly stated Conservative supporters, 2,426 members of the press and media and 20,221 members of the public.

Demos social media expert Carl Miller said there had been a “battle between substance and style” over the past two weeks.

He said: "People took to Twitter to praise the delivery and tone of what many felt was one of Cameron's best speeches - but were not sold on the content.

"Any individual praise was drowned out by a deafening anti-Tory backlash from people criticising the Government for the impact of current policies and welfare cuts.

"Some of the most retweeted comments were particularly hostile of tax 'giveaways' for some of the richest on society."

Additional reporting by Press Association