Revealed: Grant Shapps' get-rich-quick guide (or it that Michael Green's?)

Extracts of the get-rich-quick scheme created by the Conservative Party chairman, Grant Shapps, were revealed for the first time last night since it disappeared from the internet.

Written under the pen name of Michael Green – an internet marketing expert invented by Mr Shapps – the lengthy "20/20 Challenge eBook" promises entrepreneurs that they can make $20,000 in 20 days by creating their own online guide to sell to others.

After creating their own "toolkit", readers are told to recruit one hundred "Joint Venture (JV) partners" to sell the product for a portion of the profits, according to extracts of the 250-page eBook seen by The Times.

Mr Green writes: "It's my guess that this is the point when some people will suddenly give up hope and fail," he says. "Before you allow yourself to get into that category, let me just remind you of a few home truths: You want to make money online and I'm providing the exact formula required to make that happen. So don't wimp out now!"

The eBook then tells its readers that they can make even more than the headline $20,000 through the scheme.

The guide is dated 2007 and produced by HowToCorp, a company which Mr Shapps part-owned until he transferred his interest to his wife, Belinda, a year later. Mr Shapps founded the website before going into Parliament, but says he has had nothing to do with it in recent years.

The Advertising Standards Authority launched an inquiry into the company after receiving complaints that the website misleadingly implied that Michael Green was a real person, and that testimonials were not genuine. It closed the investigation this week after receiving assurances on its use of pseudonyms and testimonials. A spokeswoman for Mr Shapps told The Times: "Grant had a career in business before entering politics. He is completely open about this and believes that Parliament benefits from the experience of members from a wide variety of backgrounds."

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Austen Lloyd: Private Client Solicitor - Oxford

Excellent Salary : Austen Lloyd: OXFORD - REGIONAL FIRM - An excellent opportu...

Recruitment Genius: Business / Operations Manager

£35000 - £40000 per annum: Recruitment Genius: This well-established and growi...

Recruitment Genius: Marketing Executive - Major Sporting Venue

£29500 - £30000 per annum: Recruitment Genius: This is an excellent opportunit...

Recruitment Genius: Electronic Engineer - Smart Home / IoT Devices

£32500 - £45000 per annum: Recruitment Genius: An Electronic Engineer is requi...

Day In a Page

In a world of Saudi bullying, right-wing Israeli ministers and the twilight of Obama, Iran is looking like a possible policeman of the Gulf

Iran is shifting from pariah to possible future policeman of the Gulf

Robert Fisk on our crisis with Iran
The young are the new poor: A third of young people pushed into poverty

The young are the new poor

Sharp increase in the number of under-25s living in poverty
Greens on the march: ‘We could be on the edge of something very big’

Greens on the march

‘We could be on the edge of something very big’
Revealed: the case against Bill Cosby - through the stories of his accusers

Revealed: the case against Bill Cosby

Through the stories of his accusers
Why are words like 'mongol' and 'mongoloid' still bandied about as insults?

The Meaning of Mongol

Why are the words 'mongol' and 'mongoloid' still bandied about as insults?
Mau Mau uprising: Kenyans still waiting for justice join class action over Britain's role in the emergency

Kenyans still waiting for justice over Mau Mau uprising

Thousands join class action over Britain's role in the emergency
Isis in Iraq: The trauma of the last six months has overwhelmed the remaining Christians in the country

The last Christians in Iraq

After 2,000 years, a community will try anything – including pretending to convert to Islam – to avoid losing everything, says Patrick Cockburn
Black Friday: Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

Britain braced for Black Friday
Bill Cosby's persona goes from America's dad to date-rape drugs

From America's dad to date-rape drugs

Stories of Bill Cosby's alleged sexual assaults may have circulated widely in Hollywood, but they came as a shock to fans, says Rupert Cornwell
Clare Balding: 'Women's sport is kicking off at last'

Clare Balding: 'Women's sport is kicking off at last'

As fans flock to see England women's Wembley debut against Germany, the TV presenter on an exciting 'sea change'
Oh come, all ye multi-faithful: The Christmas jumper is in fashion, but should you wear your religion on your sleeve?

Oh come, all ye multi-faithful

The Christmas jumper is in fashion, but should you wear your religion on your sleeve?
Dr Charles Heatley: The GP off to do battle in the war against Ebola

The GP off to do battle in the war against Ebola

Dr Charles Heatley on joining the NHS volunteers' team bound for Sierra Leone
Flogging vlogging: First video bloggers conquered YouTube. Now they want us to buy their books

Flogging vlogging

First video bloggers conquered YouTube. Now they want us to buy their books
Saturday Night Live vs The Daily Show: US channels wage comedy star wars

Saturday Night Live vs The Daily Show

US channels wage comedy star wars
When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible

When is a wine made in Piedmont not a Piemonte wine?

When EU rules make Italian vineyards invisible