Revealed: Grant Shapps' get-rich-quick guide (or it that Michael Green's?)
Extracts of the get-rich-quick scheme created by the Conservative Party chairman, Grant Shapps, were revealed for the first time last night since it disappeared from the internet.
Written under the pen name of Michael Green – an internet marketing expert invented by Mr Shapps – the lengthy "20/20 Challenge eBook" promises entrepreneurs that they can make $20,000 in 20 days by creating their own online guide to sell to others.
After creating their own "toolkit", readers are told to recruit one hundred "Joint Venture (JV) partners" to sell the product for a portion of the profits, according to extracts of the 250-page eBook seen by The Times.
Mr Green writes: "It's my guess that this is the point when some people will suddenly give up hope and fail," he says. "Before you allow yourself to get into that category, let me just remind you of a few home truths: You want to make money online and I'm providing the exact formula required to make that happen. So don't wimp out now!"
The eBook then tells its readers that they can make even more than the headline $20,000 through the scheme.
The guide is dated 2007 and produced by HowToCorp, a company which Mr Shapps part-owned until he transferred his interest to his wife, Belinda, a year later. Mr Shapps founded the website before going into Parliament, but says he has had nothing to do with it in recent years.
The Advertising Standards Authority launched an inquiry into the company after receiving complaints that the website misleadingly implied that Michael Green was a real person, and that testimonials were not genuine. It closed the investigation this week after receiving assurances on its use of pseudonyms and testimonials. A spokeswoman for Mr Shapps told The Times: "Grant had a career in business before entering politics. He is completely open about this and believes that Parliament benefits from the experience of members from a wide variety of backgrounds."
- 1 Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
- 2 Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
- 3 Top 10 travel destinations for 2015: From Haiti and Alaska to Namibia and Iceland
- 4 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 5 The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
UK weather: Travel chaos continues as King's Cross train delays add to snow on roads
The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
£40000 - £43000 per annum + benefits: Ashdown Group: Senior Marketing Executiv...
£40000 - £43000 per annum + benefits: Ashdown Group: An international organisa...
£25000 - £30000 per annum: Ashdown Group: Internal Recruiter -Rugby, Warwicksh...