Ramsay vows to forswear bad language after he gets the brush-off from Australia

His name has long been synonymous with abuse, asterisks and four-letter words, but Gordon Ramsay has had a dramatic change of heart on swearing. In a move that will have diners choking on their oven-roasted Bresse pigeon, he plans to ban foul language in all his restaurants, whether in the kitchens or the dining areas.

All over his considerable gastronomic empire, from his flagship eaterie in Chelsea to his controversial Gordon Ramsay New York, to his newest venture in Paris, opened to huge fanfares last week, and his Plane Food place in the bedevilled Terminal Five, the ban will come into operation on 1 May.

Assistant chefs and waiters will face disciplinary one-on-one "exercise" sessions with Ramsay, and diners will be fined £5 (or $11 or €7), for any outbreak of effing, blinding or c-word in public. Four years ago, Ramsay installed closed-circuit TV in all his UK restaurants to improve waiter service, and it has even been suggested that he has had sensitive microphones installed in his tables, to pick up sotto voce cursing. The reason for this dramatic turnaround is not hard to find. It follows the crushing news that Ramsay's application to open a new establishment in Sydney – his first in Australia – has been turned down by the city authorities, on grounds of "decency".

"We are not prudes, God knows," said Senator Drew Stockman, 61, "and we have no problem with vigorous language, where appropriate. But we feel that allowing this sweary fellow to bring his bilious obscenities to Sydney's Harbourfront is a step in the wrong direction. Australia is changing. The old stereotypes have been supplanted by a new sophistication and dignity. And frankly, Gordon Ramsay has no part of it. The only Ramsay we want around here is the street in Neighbours."

This is not the first time Ramsay has fallen foul of Australian fastidiousness. Only 10 days ago, a motion was introduced in the federal Parliament, calling for a review of the broadcasting code of conduct, after an episode of Ramsay's Kitchen Nightmares, in which the chef swore more than 80 times, was broadcast on Channel 9. "There is no justification for the use of such language in the public arena, particularly by our free-to-air broadcasters," said Corey Bernardi, 58, a Liberal senator.

Ramsay, understandably, did not take the news with stoic resignation. "He was hopping mad for an hour or so," said a spokesman. "He called the Senate and the federal government ... certain names. He pointed out, quite rightly, that the whole thrust of Australia's new tourism initiative is based on swearing, what with that 'Where the bloody hell are you?' routine.

"But I think Gordon has been forced to take stock of his reputation for verbal violence. Is it right that he should be associated in the public mind with rude words as much as with sublime cooking? All that's going to change. There's a new, mature, more approachable Gordon Ramsay inside him that the world hasn't yet seen, and it's one that won't go around turning the air blue all the time."

Ramsay cut his teeth in the late 1980s, working with the famously irascible Marco Pierre White at Harvey's in south London, until he tired of "the rages and the bullying and violence". His first sighting by the British TV audience was in a fly-on-the-wall documentary called Boiling Point, in which his startlingly colourful language made him an overnight celebrity. Since then, he has capitalised on his potty mouth, giving his TV series the ambiguous title of The F-Word (the other word being Food.) Even his last book was confusingly titled *** Chef. Did it mean "Three [Michelin star] Chef"? Or did the asterisks indicate a rude three-letter word? Is there one?

Ramsay fans are finding it hard to believe the former footballer's trademark four-letter rants will cease. "Gordon just won't be Gordon without the repertoire of fucks," said his former Channel 4 producer, Dominic Easby. "He'll be in danger of losing his unique selling proposition. I sincerely hope he'll reconsider this disastrous re-branding."

Others are dismayed. "I've never heard such rampant hypocrisy," said Anthony Harper-Smith, who recently took over as head chef at Le Lapin Enorme in Kensington. "For years and years, he's sworn at everyone like a Folkstone docker, and now he's going to charge people for saying 'bastard' in his restaurants? I can't believe anyone will fall for this."

Last night Ramsay was not available for comment, obscene or otherwise.

News
news

Emergency call 'started off dumb, but got pretty serious'

News
people

Britain First criticised for using actress's memory to draw attention to their 'hate-filled home page'

Arts and Entertainment
Liam and Zayn of One Direction play with a chimpanzee on the set of their new video for 'Steal My Girl'
music

Animal welfare charities have urged the boy band to cut the scenes

News
Russell Brand was in typically combative form during his promotional interview with Newsnight's Evan Davis
people

Thought you'd seen it all after the Jeremy Paxman interview?

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Arts and Entertainment
On The Apprentice, “serious” left the room many moons ago and yet still we watch
tv

Greatest mystery about the hit BBC1 show is how it continues to be made at all, writes Grace Dent

Voices
Funds raised from the sale of poppies help the members of the armed forces with financial difficulties
voicesLindsey German: The best way of protecting soldiers is to stop sending them into conflicts
Arts and Entertainment
A scene from David Ayer's 'Fury'
film

"History is violent," says the US Army tank commander Don "Wardaddy" Collier

News
The Edge and his wife, Morleigh Steinberg, at the Academy Awards in 2014
peopleGuitarist faces protests over plan to build mansions in Malibu
News
peopleFox presenter gives her less than favourable view of women in politics
Property
One bedroom terraced house for sale, Richmond Avenue, Islington, London N1. On with Winkworths for £275,000.
property
Sport
Erik Lamela celebrates his goal
football

Argentinian scored 'rabona' wonder goal for Tottenham in Europa League – see it here

Voices
Nigel Farage has backed DJ Mike Read's new Ukip song
voicesNigel Farage: Where is the Left’s outrage over the sexual abuse of girls in the North of England?
News
i100
News
Mario Balotelli has been accused of 'threateningly' telling a woman to stop photographing his Ferrari
peoplePolice investigate claim Balotelli acted 'threateningly' towards a woman photographing his Ferrari
Arts and Entertainment
Paul Anderson plays Arthur Shelby in Peaky Blinders series two
tvReview: Arthur Shelby Jr seems to be losing his mind as his younger brother lets him run riot in London
Voices
Don’t try this at home: DIY has now fallen out of favour
voicesNick Harding, who never did know his awl from his elbow, is glad to see the back of it
Arts and Entertainment
Miranda Hart has called time on her award-winning BBC sitcom, Miranda
tv
Sport
Phil Jones (left) attempts to stop the progress of West Bromwich Albion’s James Morrison on Monday
Chelsea test can be the making of Jones and Rojo, writes Paul Scholes
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

IT Systems Business Analyst - Watford - £28k + bonus + benefits

£24000 - £28000 per annum + bonus & benefits: Ashdown Group: IT Business Syste...

SENCO

£21000 - £36000 per annum: Randstad Education Chelmsford: SENCO - Benfleet - J...

Do you want to work in Education?

£55 - £65 per day: Randstad Education Cheshire: Are you looking to work in Edu...

Nursery Manager

Negotiable: Randstad Education Liverpool: Job opportunity for a nursery manage...

Day In a Page

Wilko Johnson, now the bad news: musician splits with manager after police investigate assault claims

Wilko Johnson, now the bad news

Former Dr Feelgood splits with manager after police investigate assault claims
Mark Udall: The Democrat Senator with a fight on his hands ahead of the US midterm elections

Mark Udall: The Democrat Senator with a fight on his hands

The Senator for Colorado is for gay rights, for abortion rights – and in the Republicans’ sights as they threaten to take control of the Senate next month
New discoveries show more contact between far-flung prehistoric humans than had been thought

New discoveries show more contact between far-flung prehistoric humans than had been thought

Evidence found of contact between Easter Islanders and South America
Cerys Matthews reveals how her uncle taped 150 interviews for a biography of Dylan Thomas

Cerys Matthews on Dylan Thomas

The singer reveals how her uncle taped 150 interviews for a biography of the famous Welsh poet
DIY is not fun and we've finally realised this as a nation

Homebase closures: 'DIY is not fun'

Homebase has announced the closure of one in four of its stores. Nick Harding, who never did know his awl from his elbow, is glad to see the back of DIY
The Battle of the Five Armies: Air New Zealand releases new Hobbit-inspired in-flight video

Air New Zealand's wizard in-flight video

The airline has released a new Hobbit-inspired clip dubbed "The most epic safety video ever made"
Pumpkin spice is the flavour of the month - but can you stomach the sweetness?

Pumpkin spice is the flavour of the month

The combination of cinnamon, clove, nutmeg (and no actual pumpkin), now flavours everything from lattes to cream cheese in the US
11 best sonic skincare brushes

11 best sonic skincare brushes

Forget the flannel - take skincare to the next level by using your favourite cleanser with a sonic facial brush
Paul Scholes column: I'm not worried about Manchester United's defence - Chelsea test can be the making of Phil Jones and Marcos Rojo

Paul Scholes column

I'm not worried about Manchester United's defence - Chelsea test can be the making of Jones and Rojo
Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

While other sports are stalked by corruption, we are an easy target for the critics
Jamie Roberts exclusive interview: 'I'm a man of my word – I'll stay in Paris'

Jamie Roberts: 'I'm a man of my word – I'll stay in Paris'

Wales centre says he’s not coming home but is looking to establish himself at Racing Métro
How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?

A crime that reveals London's dark heart

How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?
Meet 'Porridge' and 'Vampire': Chinese state TV is offering advice for citizens picking a Western moniker

Lost in translation: Western monikers

Chinese state TV is offering advice for citizens picking a Western moniker. Simon Usborne, who met a 'Porridge' and a 'Vampire' while in China, can see the problem
Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone

Handy hacks that make life easier

New book reveals how to rid your email inbox of spam, protect your passwords and amplify your iPhone with a loo-roll
KidZania lets children try their hands at being a firefighter, doctor or factory worker for the day

KidZania: It's a small world

The new 'educational entertainment experience' in London's Shepherd's Bush will allow children to try out the jobs that are usually undertaken by adults, including firefighter, doctor or factory worker