Schadenfreude doesn't come much better than this, as a Portland jogging enthusiast details to a reporter how people shouldn't be afraid to jog in snowy conditions, only to take a fall moments after the interview.
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"It's the perfect texture for running, very low impact and it’s dry snow so your feet don’t get wet," the mercifully unnamed woman told KOIN News.
A few more seconds of jogging-based braggadocio ensues, with the pair saying how 'excited' they are to be out in the snow as a couple of 'California kids' not used to the conditions.
The camera then follows them as they run off in their high-end high-viz gear, only for one of them to slip and fall within 10 metres.
Initially clutching her back, the jogger then gives a reluctant 'I'm ok' thumbs up before limping off to internet fame.
Because interviewing people out of viral videos is now a thing, Deadspin has since spoken to the woman in the clip, asking her whether she has heard from friends and family about it.
"Dude, people are coming out of the woodwork," she replied. "When I called my parents last night, my mom and dad were apparently watching it on repeat and laughing hysterically to themselves."