Cadbury adopts Fairtrade source

The Fairtrade movement hailed a major breakthrough yesterday with the announcement that Britain’s biggest-selling chocolate brand was switching to the ethical standard. Cadbury’s Dairy Milk, which sells 300 million bars a year in the UK and Ireland, will source its cocoa from Fairtrade farmers in Ghana, the biggest brand of its kind to make the move.

“This is groundbreaking news for thousands of small farmers in Ghana, enabling all those who buy it to make a real difference,” said Cadbury’s chief executive, Todd Stitzer. The Fairtrade mark was set up as a way of guaranteeing developing world farmers a bigger share of the money generated from products using their raw materials. Some 7.5 million people, including farmers, workers and their families, benefit from products displaying the Fairtrade symbol.

“Farmers are saying that it’s impossible to make ends meet,” said Fairtrade’s head, Harriet Lamb. “People don’t see cocoa as a future. They don’t get enough cash from cocoa so there’s not enough investment.” The new project is designed to create a “virtuous circle” by putting a floor on the price and offering a premium for higher quality beans. “With more income, farmers invest to improve quality and productivity,” she added. “Then they start to spread the benefits and you see banks popping up in villages and thriving markets appearing.”

Forty thousand of Ghana’s 700,000 cocoa farmers will benefit from the first phase of the Cadbury venture, tripling the country’s Fairtrade cocoa production. “Young people are giving up and moving to the cities where there are often no jobs,” Ms Lamb said. “We hope this can be a turning point for the industry.”

Benjamin Atiemo from the cocoa-growing village of Adjeikrom expects to benefit. He said he was concerned about the future of cocoa unless farmers could increase their yields and incomes. Ms Lamb said seven out of 10 people in the UK had heard of Fairtrade products and would buy them if their favourite brands offered the choice.

Cocoa is Ghana’s biggest cash crop and second-largest export earner. The industry has encountered increasing difficulties. Deforestation has reduced the necessary rainforest cover for cocoa cultivation and fragmentation of cocoa farms into hundreds of thousands of smallholdings has inhibited investment.

Start your day with The Independent, sign up for daily news emails
News
newsAnother week, another dress controversy on the internet
Life and Style
Scientist have developed a test which predicts whether you'll live for another ten years
health
Life and Style
Marie had fake ID, in the name of Johanna Koch, after she evaded capture by the Nazis in wartime Berlin
historyOne woman's secret life as a Jew in wartime Berlin
News
news... and what your reaction to the creatures above says about you
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Telesales & Customer Service Executive - Call Centre Jobs

£7 - £9 per hour: Recruitment Genius: Are you outgoing? Do you want to work in...

Ashdown Group: Finance Manager - Covent Garden, central London - £45k - £55k

£45000 - £55000 per annum + 30 days holiday: Ashdown Group: Finance Manager - ...

Ashdown Group: Systems Administrator - Lancashire - £30,000

£28000 - £30000 per annum: Ashdown Group: 3rd Line Support Engineer / Network ...

Recruitment Genius: Graduate Web Developer

£26000 - £33000 per annum: Recruitment Genius: A Web Developer is required to ...

Day In a Page

Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot
Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

Poldark star Heida Reed

'I don't think a single bodice gets ripped'
The difference between America and Israel? There isn’t one

The difference between America and Israel? There isn’t one

Netanyahu knows he can get away with anything in America, says Robert Fisk
Families clubbing together to build their own affordable accommodation

Do It Yourself approach to securing a new house

Community land trusts marking a new trend for taking the initiative away from developers
Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

Money, corruption and drugs

The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

150 years after it was outlawed...

... America's first slavery museum is established in Louisiana
Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
Tony Oursler on exploring our uneasy relationship with technology with his new show

You won't believe your eyes

Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

Moores must go. He should never have been brought back to fail again

The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn