Oscar Pistorius murder trial: Paddy Power prompts outrage by offering 'money back if he walks' bets

After causing offence by offering bets on the outcome earlier this week, the firm has gone even further by offering money back for a not guilty verdict

A Paddy Power advert promoting a ‘money back if he walks’ offer for bets on the Oscar Pistorius murder trial has prompted numerous complaints to the Advertising Standards Authority, and an online petition for it to be pulled.

The company had already caused outrage earlier this week by offering odds on the outcome of the premeditated murder trial - 7/4 for a guilty verdict and 2/5 for not guilty - with many Twitter users branding the gimmick ‘vile’ and ‘disgusting’.

Now, the firm has gone even further, by offering losing bets a refund if the 27-year-old is found not guilty of murdering his girlfriend Reeva Steenkamp, 29, last year.

They’ve even put together an advert headlined ‘It’s oscar time’ to promote the offer. Oddly tied in with the Oscars, it features an Academy Award with the head of the Olympic and Paralympic athlete and the sword removed to make it look like the hands have been bound.

“Global media attention, bar-stool conversation and pillow talk will shift from the Oscars on Sunday night to Oscar on Monday when the Blade Runner straps on his prosthetic limbs for the long walk to the high court,” the firm said in a blogpost.

Happy to present the offer as an unashamed publicity stunt, it added: “As an international media circus descends on South Africa, Paddy Power's marketing department has entered the fray.”

The ad has however received scathing criticism from anti-domestic violence campaign groups such as Everyday Victim Blaming and Men Against Violence, which have been encouraging people to log complaints with the ASA.

A change.org petition urging MPs to put pressure on Paddy Power to pull the ad has been launched by Jean Hachet.

The trial of Oscar Pistorius is set to begin on Monday after he shot and killed Reeva Steenkamp in his South African home. Pistorius maintains he believed Ms Steenkamp was an intruder, while the prosecution will argue that he intentionally shot her several times following an argument.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: HR Advisor

Negotiable: Recruitment Genius: This is an opportunity to join an innovative a...

Recruitment Genius: Production Technician

Negotiable: Recruitment Genius: A Production Technician is required to join a ...

Recruitment Genius: Network Support Engineer - Hosted Telecommunications

£25000 - £30000 per annum: Recruitment Genius: This is an opportunity for a Ne...

Austen Lloyd: Private Client Solicitor / Partner - Cheltenham

Excellent Package: Austen Lloyd: A very rare high level opportunity with a fir...

Day In a Page

HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

Scientists hail daily pill that protects against HIV infection

Breakthrough in battle against global scourge – but will the NHS pay for it?
How we must adjust our lifestyles to nature: Welcome to the 'Anthropocene', the human epoch

Time to play God

Welcome to the 'Anthropocene', the human epoch where we may need to redefine nature itself
MacGyver returns, but with a difference: Handyman hero of classic 1980s TV series to be recast as a woman

MacGyver returns, but with a difference

Handyman hero of classic 1980s TV series to be recast as a woman
Tunnel renaissance: Why cities are hiding roads down in the ground

Tunnel renaissance

Why cities are hiding roads underground
'Backstreet Boys - Show 'Em What You're Made Of': An affectionate look at five middle-aged men

Boys to men

The Backstreet Boys might be middle-aged, married and have dodgy knees, but a heartfelt documentary reveals they’re not going gently into pop’s good night
Crufts 2015: Should foreign dogs be allowed to compete?

Crufts 2015

Should foreign dogs be allowed to compete?
10 best projectors

How to make your home cinema more cinematic: 10 best projectors

Want to recreate the big-screen experience in your sitting room? IndyBest sizes up gadgets to form your film-watching
Manchester City 1 Barcelona 2 player ratings: Luis Suarez? Lionel Messi? Joe Hart? Who was the star man?

Manchester City vs Barcelona player ratings

Luis Suarez? Lionel Messi? Joe Hart? Who was the star man at the Etihad?
Arsenal vs Monaco: Monaco - the making of Gunners' manager Arsene Wenger

Monaco: the making of Wenger

Jack Pitt-Brooke speaks to former players and learns the Frenchman’s man-management has always been one of his best skills
Cricket World Cup 2015: Chris Gayle - the West Indies' enigma lives up to his reputation

Chris Gayle: The West Indies' enigma

Some said the game's eternal rebel was washed up. As ever, he proved he writes the scripts by producing a blistering World Cup innings
In Ukraine a dark world of hybrid warfare and murky loyalties prevails

In Ukraine a dark world of hybrid warfare

This war in the shadows has been going on since the fall of Mr Yanukovych
'Birdman' and 'Bullets Over Broadway': Homage or plagiarism?

Homage or plagiarism?

'Birdman' shares much DNA with Woody Allen's 'Bullets Over Broadway'
Broadchurch ends as damp squib not even David Tennant can revive

A damp squib not even David Tennant can revive

Broadchurch, Series 2 finale, review
A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower: inside the mansion of Germany's 'Bishop of Bling'

Inside the mansion of Germany's 'Bishop of Bling'

A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower