Oscar Pistorius murder trial: Paddy Power prompts outrage by offering 'money back if he walks' bets
After causing offence by offering bets on the outcome earlier this week, the firm has gone even further by offering money back for a not guilty verdict
A Paddy Power advert promoting a ‘money back if he walks’ offer for bets on the Oscar Pistorius murder trial has prompted numerous complaints to the Advertising Standards Authority, and an online petition for it to be pulled.
The company had already caused outrage earlier this week by offering odds on the outcome of the premeditated murder trial - 7/4 for a guilty verdict and 2/5 for not guilty - with many Twitter users branding the gimmick ‘vile’ and ‘disgusting’.
Now, the firm has gone even further, by offering losing bets a refund if the 27-year-old is found not guilty of murdering his girlfriend Reeva Steenkamp, 29, last year.
They’ve even put together an advert headlined ‘It’s oscar time’ to promote the offer. Oddly tied in with the Oscars, it features an Academy Award with the head of the Olympic and Paralympic athlete and the sword removed to make it look like the hands have been bound.
“Global media attention, bar-stool conversation and pillow talk will shift from the Oscars on Sunday night to Oscar on Monday when the Blade Runner straps on his prosthetic limbs for the long walk to the high court,” the firm said in a blogpost.
Happy to present the offer as an unashamed publicity stunt, it added: “As an international media circus descends on South Africa, Paddy Power's marketing department has entered the fray.”
The ad has however received scathing criticism from anti-domestic violence campaign groups such as Everyday Victim Blaming and Men Against Violence, which have been encouraging people to log complaints with the ASA.
A change.org petition urging MPs to put pressure on Paddy Power to pull the ad has been launched by Jean Hachet.
The trial of Oscar Pistorius is set to begin on Monday after he shot and killed Reeva Steenkamp in his South African home. Pistorius maintains he believed Ms Steenkamp was an intruder, while the prosecution will argue that he intentionally shot her several times following an argument.
- 1 The difference between a migrant and refugee, in one sentence
- 2 Miley Cyrus calls out hypocrisy of women’s nipples being taboo
- 3 Celebrity Big Brother 2015: Tila Tequila kicked off show after 'describing Hitler as a good man'
- 4 iPhone 5c to be discontinued, no iPhone 6c to replace it
The difference between a migrant and refugee, in one sentence
Spain accused of 'provocation' after letting Russian submarine refuel off Gibraltar
Allonautilus scrobiculatus: World's 'rarest' creature spotted for only the third time ever
Miley Cyrus calls out hypocrisy of women’s nipples being taboo
Celebrity Big Brother 2015: Tila Tequila kicked off show after 'describing Hitler as a good man'
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Labour leadership: Jeremy Corbyn accused of 'deluding' young supporters with 'claptrap'
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Iain Duncan Smith calls for urgent ESA overhaul as part of drive to cut down welfare costs
£18000 - £30000 per annum: Recruitment Genius: A Sales Executive or Senior Sal...
£40000 - £55000 per annum: Recruitment Genius: This is an exciting opportunity...
£22000 per annum: Recruitment Genius: This industry leading company produces h...
£20000 - £40000 per annum: Recruitment Genius: This IT provider for the educat...