A racist response? Coca-Cola's multicultural Super Bowl ad infuriates Twitter users
Angry users claimed that people living in the Unites States should #SpeakAmerican
Coca-Cola was always going to be a key contender in the coveted Super Bowl ad spots – but the global corporation’s commercial left a bad taste in some viewers’ mouths.
The premise was simple. Entitled “It’s Beautiful”, the advert featured scenes from American life set against the theme tune of “ America the Beautiful”, which was sung in a variety of languages to celebrate the nation’s cultural diversity.
Individuals featured in the footage represented the melting pot that is the United States. One of the vignettes also depicted what are said to be the first gay parents shown in a Super Bowl ad.
But this celebration of multiplicity sparked anger on social media, as users questioned why an officially English-speaking country should advertise in other languages.
On Twitter, the hashtag #SpeakAmerican began trending, as people waded in on both sides of the debate.
Read more on Super Bowl 2014
Super Bowl 2014: Floyd Mayweather denies placing $10.4m bet on the Denver Broncos after Seattle Seahawks crushing win
Reproaching the ad, @RealTrueCon said: “#Characters in these Cola commercials, from Mexicans to Indians, learn to #SpeakAmerican already! Or better don’t be in em.”
And @tedbrewster tweeted: “America being overridden by multiple cultures and languages will divide and weaken us, not make us stronger. #SpeakEnglish #SpeakAmerican.”
However, other users pointed out that America is defined by its multiculturalism and that there is no such thing as speaking American.
@movie_guy said: “Don't you know that America is multi-cultural? Your anger over #Cokecommercial is ridiculous. Your ignorance offends me. #SpeakAmerican”
Meanwhile, @MsTriniSpyce tweeted: “Unless you’re speaking Sioux, Cherokee, Navajo, or any other Native American language there is no such thing as #SpeakAmerican.”
- 1 Cara Delevigne addresses awkward interview on Good Day Sacramento
- 2 Top Gear team of Jeremy Clarkson, Richard Hammond and James May officially heading to Amazon Prime for new car show
- 3 Stuart Baggs: Apprentice star 'The Brand' found dead aged 27
- 4 How to cancel Amazon Prime: after Top Gear hiring, how to leave premium service
- 5 MH370 debris: Investigators 'confident' that Boeing 777 wing found - live updates
Kate Winslet thanked 'particularly horrible' girl who bullied her at school after Titanic success
Cara Delevigne addresses awkward interview on Good Day Sacramento
Stuart Baggs: Apprentice star 'The Brand' found dead aged 27
MH370: Boeing 777 wing that could match missing plane found on the French island of Reunion
MH370 debris: Investigators 'confident' that Boeing 777 wing found - live updates
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
Labour leadership contender Jeremy Corbyn says 'we can learn a great deal from Karl Marx'
I am the Jeremy Corbyn supporter that many will tell you doesn't exist
Public anger after French sunbather beaten up by gang for wearing a bikini in Reims park
Labour leadership: New poll shows party is now even 'less electable' than under Ed Miliband
Calais crisis: For desperate migrants it is 'England or death' as they brave dogs, riot police and speeding trains
£28000 - £45000 per annum: Recruitment Genius: With extensive experience and a...
£26000 - £34000 per annum: Recruitment Genius: This is an opportunity to join ...
Negotiable: Recruitment Genius: Due to on-going expansion, this leading provid...
£6 - £8 per hour: Recruitment Genius: This is an opportunity to join a family ...