A racist response? Coca-Cola's multicultural Super Bowl ad infuriates Twitter users
Angry users claimed that people living in the Unites States should #SpeakAmerican
Coca-Cola was always going to be a key contender in the coveted Super Bowl ad spots – but the global corporation’s commercial left a bad taste in some viewers’ mouths.
The premise was simple. Entitled “It’s Beautiful”, the advert featured scenes from American life set against the theme tune of “ America the Beautiful”, which was sung in a variety of languages to celebrate the nation’s cultural diversity.
Individuals featured in the footage represented the melting pot that is the United States. One of the vignettes also depicted what are said to be the first gay parents shown in a Super Bowl ad.
But this celebration of multiplicity sparked anger on social media, as users questioned why an officially English-speaking country should advertise in other languages.
On Twitter, the hashtag #SpeakAmerican began trending, as people waded in on both sides of the debate.
Read more on Super Bowl 2014
Super Bowl 2014: Floyd Mayweather denies placing $10.4m bet on the Denver Broncos after Seattle Seahawks crushing win
Reproaching the ad, @RealTrueCon said: “#Characters in these Cola commercials, from Mexicans to Indians, learn to #SpeakAmerican already! Or better don’t be in em.”
And @tedbrewster tweeted: “America being overridden by multiple cultures and languages will divide and weaken us, not make us stronger. #SpeakEnglish #SpeakAmerican.”
However, other users pointed out that America is defined by its multiculturalism and that there is no such thing as speaking American.
@movie_guy said: “Don't you know that America is multi-cultural? Your anger over #Cokecommercial is ridiculous. Your ignorance offends me. #SpeakAmerican”
Meanwhile, @MsTriniSpyce tweeted: “Unless you’re speaking Sioux, Cherokee, Navajo, or any other Native American language there is no such thing as #SpeakAmerican.”
- 1 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
Boris Johnson claims porn-obsessed Islamic jihadists are 'literally w*****s'
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Putin opponent reveals Russian President's daughter's secret identity
Ball pool for adults opens in London
Gay couple buy JebBushForPresident.com web domain, and refuse to sell
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
King Abdullah dead: We can't afford not to hold Saudi Arabia's royals to account
Negotiable: Tradewind Recruitment: SEN Teacher We have a fantastic special n...
Negotiable: Tradewind Recruitment: My client is an 11-18 all ability co-educat...
£100 - £150 per day: Tradewind Recruitment: Year 6 Teacher Birmingham Jan 2015...
£20000 - £35000 per annum: Recruitment Genius: This fast growing reinforcing s...