A racist response? Coca-Cola's multicultural Super Bowl ad infuriates Twitter users

Angry users claimed that people living in the Unites States should #SpeakAmerican

Coca-Cola was always going to be a key contender in the coveted Super Bowl ad spots – but the global corporation’s commercial left a bad taste in some viewers’ mouths.

The premise was simple. Entitled “It’s Beautiful”, the advert featured scenes from American life set against the theme tune of “ America the Beautiful”, which was sung in a variety of languages to celebrate the nation’s cultural diversity.  

Individuals featured in the footage represented the melting pot that is the United States. One of the vignettes also depicted what are said to be the first gay parents shown in a Super Bowl ad.

But this celebration of multiplicity sparked anger on social media, as users questioned why an officially English-speaking country should advertise in other languages.

On Twitter, the hashtag #SpeakAmerican began trending, as people waded in on both sides of the debate.


Read more on Super Bowl 2014
Super Bowl 2014: Floyd Mayweather denies placing $10.4m bet on the Denver Broncos after Seattle Seahawks crushing win
Super Bowl 2014: Five things we learnt from Super Bowl XLVIII
Super Bowl 2014: Seattle Seahawks thrash Denver Broncos in Super Bowl XLVIII
Super Bowl 2014: The most talked about Super Bowl commercials
Super Bowl 2014: Watch Bruno Mars and The Red Hot Chili Pepper's Half Time show  

Reproaching the ad, @RealTrueCon said: “#Characters in these Cola commercials, from Mexicans to Indians, learn to #SpeakAmerican already! Or better don’t be in em.”

And @tedbrewster tweeted: “America being overridden by multiple cultures and languages will divide and weaken us, not make us stronger. #SpeakEnglish #SpeakAmerican.”

However, other users pointed out that America is defined by its multiculturalism and that there is no such thing as speaking American.

@movie_guy said: “Don't you know that America is multi-cultural? Your anger over #Cokecommercial is ridiculous. Your ignorance offends me. #SpeakAmerican”

Meanwhile, @MsTriniSpyce tweeted: “Unless you’re speaking Sioux, Cherokee, Navajo, or any other Native American language there is no such thing as #SpeakAmerican.”

Life and Style
life
Voices
The Ukip leader has consistently refused to be drawn on where he would mount an attempt to secure a parliamentary seat
voicesNigel Farage: Those who predicted we would lose momentum heading into the 2015 election are going to have to think again
News
Melissa and Joan Rivers together at an NBC event in May 2014
peopleDaughter Melissa thanks fans for 'outpouring of support'
Life and Style
tech
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn evocation of the conflict through the eyes of those who lived through it
Life and Style
Chen Mao recovers in BK Hospital, Seoul
health
Life and Style
One in six drivers cannot identify a single one of the main components found under the bonnet of an average car
motoringOne in six drivers can't carry out basic under-bonnet checks
News
news
Environment
Fungi pose the biggest threat globally and in the UK, where they threaten the country’s wheat and potato harvests
environmentCrop pests are 'grave threat to global food security'
News
i100
Voices
Pupils educated at schools like Eton (pictured) are far more likely to succeed in politics and the judiciary, the report found
voices
Arts and Entertainment
Simon Cowell is less than impressed with the Strictly/X Factor scheduling clash
tvSimon Cowell blasts BBC for breaking 'gentlemen's agreement' in scheduling war
News
peopleWrestling veteran drifting in and out of consciousness
Arts and Entertainment
Shady character: Jon Hamm as sports agent JB Bernstein in Million Dollar Arm
filmReview: Jon Hamm finally finds the right role on the big screen in Million Dollar Arm
News
Orson Welles made Citizen Kane at 25, and battled with Hollywood film studios thereafter
people
News
Brad Pitt and Angelina Jolie reportedly married in secret on Saturday
peopleSpokesperson for couple confirms they tied the knot on Saturday after almost a decade together
Sport
footballAnd Liverpool are happy despite drawing European champions
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Primary teachers needed for supply in Huntingdon

£21000 - £35000 per annum: Randstad Education Cambridge: Primary teachers need...

SQL Report Analyst (SSRS, CA, SQL 2012)

£30000 - £38500 Per Annum + 25 days holiday, pension, subsidised restaurant: C...

KS2 Teacher Plymouth

£21500 - £40000 per annum: Randstad Education Plymouth: Randstad Education Ltd...

MI Analyst-Reporting-Bank-Edinburgh-£260/day

£230 - £260 per day + competitive: Orgtel: MI Analyst-Reporting-Bank-Edinburgh...

Day In a Page

Ukraine crisis: The phoney war is over as Russian troops and armour pour across the border

The phoney war is over

Russian troops and armour pour into Ukraine
Potatoes could be off the menu as crop pests threaten UK

Potatoes could be off the menu as crop pests threaten UK

The world’s entire food system is under attack - and Britain is most at risk, according to a new study
Gangnam smile: why the Chinese are flocking to South Korea to buy a new face

Gangnam smile: why the Chinese are flocking to South Korea to buy a new face

Seoul's plastic surgery industry is booming thanks to the popularity of the K-Pop look
From Mozart to Orson Welles: Creative geniuses who peaked too soon

Creative geniuses who peaked too soon

After the death of Sandy Wilson, 90, who wrote his only hit musical in his twenties, John Walsh wonders what it's like to peak too soon and go on to live a life more ordinary
Caught in the crossfire of a cyber Cold War

Caught in the crossfire of a cyber Cold War

Fears are mounting that Vladimir Putin has instructed hackers to target banks like JP Morgan
Salomé's feminine wiles have inspired writers, painters and musicians for 2,000 years

Salomé: A head for seduction

Salomé's feminine wiles have inspired writers, painters and musicians for 2,000 years. Now audiences can meet the Biblical femme fatale in two new stage and screen projects
From Bram Stoker to Stanley Kubrick, the British Library's latest exhibition celebrates all things Gothic

British Library celebrates all things Gothic

Forthcoming exhibition Terror and Wonder: The Gothic Imagination will be the UK's largest ever celebration of Gothic literature
The Hard Rock Café's owners are embroiled in a bitter legal dispute - but is the restaurant chain worth fighting for?

Is the Hard Rock Café worth fighting for?

The restaurant chain's owners are currently embroiled in a bitter legal dispute
Caribbean cuisine is becoming increasingly popular in the UK ... and there's more to it than jerk chicken at carnival

In search of Caribbean soul food

Caribbean cuisine is becoming increasingly popular in the UK ... and there's more to it than jerk chicken at carnival
11 best face powders

11 best face powders

Sweep away shiny skin with our pick of the best pressed and loose powder bases
England vs Norway: Roy Hodgson's hands tied by exploding top flight

Roy Hodgson's hands tied by exploding top flight

Lack of Englishmen at leading Premier League clubs leaves manager hamstrung
Angel Di Maria and Cristiano Ronaldo: A tale of two Manchester United No 7s

Di Maria and Ronaldo: A tale of two Manchester United No 7s

They both inherited the iconic shirt at Old Trafford, but the £59.7m new boy is joining a club in a very different state
Israel-Gaza conflict: No victory for Israel despite weeks of death and devastation

Robert Fisk: No victory for Israel despite weeks of devastation

Palestinians have won: they are still in Gaza, and Hamas is still there
Mary Beard writes character reference for Twitter troll who called her a 'slut'

Unlikely friends: Mary Beard and the troll who called her a ‘filthy old slut’

The Cambridge University classicist even wrote the student a character reference
America’s new apartheid: Prosperous white districts are choosing to break away from black cities and go it alone

America’s new apartheid

Prosperous white districts are choosing to break away from black cities and go it alone