American Apparel introduces Hasidic male model to coincide with Rosh Hashanah
Latest series of photographs stars a fully-clothed Hasidic Jewish man
Adverts for the clothing brand American Apparel often arrive to a cacophony of backlash, outrage and controversy, featuring - as they often do - sexualised images of young women.
Their latest series of photographs starring a fully-clothed Hasidic Jewish man could therefore be considered quite a departure from the usual brand identity.
In a move, seemingly inspired by the imminent arrival Rosh Hashanah, the Jewish New Year, photographs of Brooklyn-born Yoel Weisshaus, 32, first appeared on the the clothing giant's Tumblr account last week.
Mr Weisshaus, who is seen in the photographs sporting a skull cap, payos and a flowing beard, is currently studying accounting at Bergen Community College, New Jersey and has gained a measure of fame for suing the Port Authority of New York and New Jersey over its controversial toll hikes.
In each of the American Apparel shots he is pictured wearing an Oxford long-sleeve button-up white shirt, black trousers and black leather shoes.
Mr Weisshaus, who is described by the fashion brand as a "peasant with chutzpah," told the Jewish Telegraph: "I am a peasant because we are all peasants, here in Amerikeh. Here, we work harder than we live!"
He also said his family approved of the shots: "If they had a problem, it’s with the other [American Apparel] models, not me."
The Microsoft mogul told fans a few home truths during his Reddit AMA
- 1 Woman falls to her death as she celebrates marriage proposal at the edge of Ibiza cliff
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 Ball pool for adults opens in London
- 4 Baldness could soon be treated using stem cells, scientists hope
- 5 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
Woman falls to her death as she celebrates marriage proposal at the edge of Ibiza cliff
Boris Johnson claims porn-obsessed Islamic jihadists are 'literally w*****s'
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Teenager brandishing fake gun taken down by police after demanding airtime on Netherlands' NOS TV station
Ball pool for adults opens in London
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
£40000 - £50000 per annum: Recruitment Genius: This is an exciting opportunity...
£120 - £180 per day: Tradewind Recruitment: The Humanities Department of this ...
£120 - £180 per annum: Tradewind Recruitment: Newham Position: Music Start dat...
£120 - £150 per day: Tradewind Recruitment: Sutton Position: Science teacher S...