American Apparel introduces Hasidic male model to coincide with Rosh Hashanah
Latest series of photographs stars a fully-clothed Hasidic Jewish man
Adverts for the clothing brand American Apparel often arrive to a cacophony of backlash, outrage and controversy, featuring - as they often do - sexualised images of young women.
Their latest series of photographs starring a fully-clothed Hasidic Jewish man could therefore be considered quite a departure from the usual brand identity.
In a move, seemingly inspired by the imminent arrival Rosh Hashanah, the Jewish New Year, photographs of Brooklyn-born Yoel Weisshaus, 32, first appeared on the the clothing giant's Tumblr account last week.
Mr Weisshaus, who is seen in the photographs sporting a skull cap, payos and a flowing beard, is currently studying accounting at Bergen Community College, New Jersey and has gained a measure of fame for suing the Port Authority of New York and New Jersey over its controversial toll hikes.
In each of the American Apparel shots he is pictured wearing an Oxford long-sleeve button-up white shirt, black trousers and black leather shoes.
Mr Weisshaus, who is described by the fashion brand as a "peasant with chutzpah," told the Jewish Telegraph: "I am a peasant because we are all peasants, here in Amerikeh. Here, we work harder than we live!"
He also said his family approved of the shots: "If they had a problem, it’s with the other [American Apparel] models, not me."
- 1 Why I'm on the brink of burning my Israeli passport
- 3 Blackest is the new black: Scientists have developed a material so dark that you can't see it...
- 4 Iraq crisis: How Saudi Arabia helped Isis take over the north of the country
- 5 Barack Obama fist bumps Texas restaurant employee in support of gay rights
Scottish independence: Scots of Corby take matters into their own hands in mock referendum - and deliver overwhelming verdict
Protesters fight to save Arturo, the polar bear sweltering in baking hot zoo
Fry ‘criticises Operation Yewtree in dinner party rant’ calling for tougher laws to deter false sex abuse allegations
Supermoon 2014 in pictures: Moon appeared bigger and brighter at the weekend
Saharan remains may be evidence of first race war, 13,000 years ago
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
Emergency data law: David Cameron plots to bring back snoopers’ charter
NUT strike: David Cameron announces crackdown on strike action ahead of mass industrial action
- < Previous
- Next >
Not Specified: Recruitment Genius: An exciting and rewarding role exists for a...
£25000 - £28000 Per Annum: Clearwater People Solutions Ltd: Excellent opportun...
£35000 - £45000 per annum + Benefits: Progressive Recruitment: My client are l...
£30000 - £45000 Per Annum: Clearwater People Solutions Ltd: Our client based i...