American Apparel introduces Hasidic male model to coincide with Rosh Hashanah
Latest series of photographs stars a fully-clothed Hasidic Jewish man
Adverts for the clothing brand American Apparel often arrive to a cacophony of backlash, outrage and controversy, featuring - as they often do - sexualised images of young women.
Their latest series of photographs starring a fully-clothed Hasidic Jewish man could therefore be considered quite a departure from the usual brand identity.
In a move, seemingly inspired by the imminent arrival Rosh Hashanah, the Jewish New Year, photographs of Brooklyn-born Yoel Weisshaus, 32, first appeared on the the clothing giant's Tumblr account last week.
Mr Weisshaus, who is seen in the photographs sporting a skull cap, payos and a flowing beard, is currently studying accounting at Bergen Community College, New Jersey and has gained a measure of fame for suing the Port Authority of New York and New Jersey over its controversial toll hikes.
In each of the American Apparel shots he is pictured wearing an Oxford long-sleeve button-up white shirt, black trousers and black leather shoes.
Mr Weisshaus, who is described by the fashion brand as a "peasant with chutzpah," told the Jewish Telegraph: "I am a peasant because we are all peasants, here in Amerikeh. Here, we work harder than we live!"
He also said his family approved of the shots: "If they had a problem, it’s with the other [American Apparel] models, not me."
Emergency call 'started off dumb, but got pretty serious'
Britain First criticised for using actress's memory to draw attention to their 'hate-filled home page'
Thought you'd seen it all after the Jeremy Paxman interview?
Greatest mystery about the hit BBC1 show is how it continues to be made at all, writes Grace Dent
"History is violent," says the US Army tank commander Don "Wardaddy" Collier
Animal welfare charities have urged the boy band to cut the scenes
Argentinian scored 'rabona' wonder goal for Tottenham in Europa League – see it here
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Watch what happened when food critics were unknowingly served McDonald's
- 3 Jimmy Carr's controversial Oscar Pistorius joke goes a bit too far at the Q Awards
- 4 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo
- 5 Of course, teenage girls need role models – but not like beauty vlogger Zoella
Isis releases first video showing the stoning of woman accused of committing adultery as her father shouts 'don't call me Dad'
This 'woman calls police to order pizza' story isn't going where you're expecting
FCKH8: YouTube reinstates provocative anti-sexism video showing young girls swearing
Diwali: What is the festival of lights – and how is it celebrated around the world?
Jimmy Carr's controversial Oscar Pistorius joke goes a bit too far at the Q Awards
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Attacks on 'Ukip Calypso' show how skewed people’s priorities are
£350 Per Day: Clearwater People Solutions Ltd: Our client based in Reading are...
£10 per hour: Randstad Education Chelmsford: Are you an experienced note taker...
£4800 - £33600 per annum: Randstad Education Manchester Secondary: A full time...
£24000 - £28000 per annum + bonus & benefits: Ashdown Group: IT Business Syste...